Every day organizations across the globe have been launching new products with so many new features. Yet, the failure rate of products is generally very high. According to Harvard Business School, almost 95% of products fail every year. And guess what? Poor packaging has played a key role in the failure. Best Black Friday Marketing Strategies For 2021
Packaging plays many different roles for your product and businesses. Whether you are selling food, clothes, dictionaries, groceries, or DIYs, your packaging should have a purpose, which includes providing protection, safety, usability, presentation, and satisfaction New Research Reveals Online Shopping Behaviour
However, the packaging of your business also depends on your packaging supplier. Along with that, the quality of the packaging supplies also matters. So, it’s best to do your own research and pick the right one.
Still not convinced about how great packaging can change the game of your product? Well then, keep reading!
#1 It shows what you do
When you are grocery shopping, or just strolling nearby streets, haven’t you been tempted by someone’s product pouch? Haven’t you picked up the product from the display to satiate your curiousness triggered by the packaging?
It’s strange how you don’t even know what product that company is selling, but you picked it anyway. That’s the power of packaging – It is a tool to communicate your company’s value to your customer.
Plus, human psychology has a thing for First Impressions. Beautiful appearing products make us eager to give it a try. (Even while hanging out don’t we check out twice, the cute ones ?)
#2 It gives protection
All business has been linked with certain courier agencies and if you choose the right one, you can rest assured about delivery. But they don’t take the guarantee of your product. Definitely not. Because it is your responsibility to wrap up your glass showpiece with bubble wrap. Add extra tape to the packing box of your makeup products. Or to pack your clothes in a way that they are not wrinkled.
Good packaging can protect your product from being damaged. If that is absent, there’s a high chance your customer will receive damaged or spoiled products.
So now as the damage has been done, you can not leave your customer unsatisfied. Your organization must apologize for the damage done and must be ready to compensate for it. All the extra expenses for the new products, re-delivery, or any other expenses needed to satisfy the customer must be borne by the customer.
As a customer, would you want to reorder any product from the company that has sent you the damaged products? Definitely, no! Remember, once the reputation is lost, it takes the whole world to get it back.
So, to avoid all these extra expenses or customer dissatisfaction, the organization must always choose a better packaging supply.
#3 It improves your traffic
Imagine this: Guests visit your home with a beautiful packet of dry fruits. You are so amazed that you also want to know the store address and explore all the other gifting options.
Your consumers are going to react in a similar fashion. Since packaging is a valuable part of the product brand and marketing, it can also affect the willingness of your customers to buy the product.
The main goal of creating any product is to attract consumers and encourage them to buy, and two-third of people say that the packaging affects their buying opinion.
Also, there are certain types of packaging that display proper instructions about the direction to use, how to set upon the ingredients used in the product making. This helps to manage the customer’s needs and expectations. Plus, when consumers are sure about what they are buying, they are more satisfied.
Over to you…
The first impression is very important and your packaging is your first introduction to your brand or product. So, you should not think twice before investing in good packaging.
High-quality packaging tells customers that the organization cares about their customer’s buying journey. If you also want to improve the packaging of your products, make sure to do some background research about your requirement and then finalize the supplies and the design.