Despite the dynamic virtual landscape, apps like Netflix, YouTube, and Amazon are still going strong. Their user-base continues to grow. So much so, that they consume a significant portion of their everyday activity, And app optimization techniques.
These companies know the art of keeping the users hooked. They keep coming up with ingenious features like Amazon having a relevant product detail page (PDP) descriptions or Netflix and YouTube deploying A/B testing to make show recommendations for the subscribers, etc.
Apps of similar structures pop up in the market every day. Yet, none has ever been able to trump them. Why? What is the magic spell they cast on their user-base?
Companies, like these, work hard to hold their audience and boost sales with every move they make.
The ground rule to conquer the digital arena is: keep your audience happy. This is where you need to understand app store optimization.
What is App Optimization?
The function of optimization is to improve the user experience. A complete understanding of your target users’ psychology and behavior patterns will allow you to fulfill the product goals. Consequently, the number of downloads escalate, moving your app higher up in the charts.
The higher your app ranks, the more visible it becomes. It translates into more downloads that subsequently multiply your profits.
How to improve user experience through optimization?
Think of all those apps that just sit there on your phone. You never tap into those apps as they bring zero benefits.
Statista discovered that 24% of the apps receive only a couple of clicks. A CleverTap Survey identified poor user experience being the ultimate reason for app deletion.
The point being, a developer, would never want the app to turn out as a waste. Studying the factors that affect the mobile app development process is a good place to start your planning.
When aiming to improve the user experience, these are the techniques you must follow:
The term onboarding is defined as a process to inform users about the value of an app. It involves demonstrating how the user can achieve what they want with acute perfection.
Usually, the user retention of an app drops by 25% in the first week. But Localysts found it can increase by 50% when an efficient onboarding system is applied.
The process of onboarding begins on the product page of the app in the app store. It is the moment when the user comes across the app and starts familiarizing with it.
At this point, you can show them a tutorial on how your app works, and also tell them about the benefits and opportunities awaiting them.
Reduce the number of steps needed to enter the app. When you provide a pitch-perfect onboarding experience, it boosts long-term success metrics like user retention and lifetime value.
An overwhelming list of permissions appearing at the start of an app can frustrate the user. It is essential to strike a balance with permits required and be as transparent as possible.
An ethical measure in this regard is to produce a detailed testing report for your app. According to an IBM-sponsored Ponemon Institute study, 50 percent of organizations surveyed confessed of budgeting zero dollars for application security testing.
Meanwhile, one-third admitted they never tested applications for vulnerabilities. The risks of not making app security your top priority are devastating for your entire setup.
Streamline and Simplify
Today, users have become impatient. Each unnecessary notification may bore them and cause them to switch to another app. To cater to this behavior, you must work to simplify and streamline your app.
In this regard, work on integrating an omnichannel experience. Users should be able to switch from desktop to mobile app without any disruption or loss of info.
Also, highlight the relevant info and gray out the rest. Follow Hick’s Law here, “the time it takes to make a decision increases with the number and complexity of choices.”
For example, after AirG simplified its in-app notification system with the launch of the AirG spam-free feature, it witnessed a surge in user activity. As users were not bombarded with too many notifications, it made it easier for them to navigate the app’s interface.
Personalize the UX
As discussed in the above examples, personalization makes your app stand apart from the others. It is the process of building a mobile app to meet the needs of specific audiences, with best app optimization techniques.
Customers receive relevant and unique treatment from the app instead of a one-size-fits-all model. For instance, if you are an e-commerce store, you can provide details with a list of retailers based on their location. app optimization techniques.
There are three types of data you can collect about your users to create personalized experiences: demographic, contextual, and behavioral.
- Demographic data focuses on finding the gender, age, and culture of your users
- Contextual targeting involves finding the device they use, geographic location, and time of use
- Behavioral targeting tends to figure out the psychology of the users and modify accordingly
Taking it a step further, you can also include the name of the user on the screen, such as, “Welcome, Mike!”
Even if Mike does not buy or move forward in the app, it will make him feel valued. Alongside this, make sure the app displays hyper-relevant content to each individual for the best results.
Going digital is an opportunity to wow the users. Optimal user experience can tip the scales, moving the audience from customers to evangelists.
Note that it is vital to incorporate changes as you go, instead of following an obsolete app structure for a long time.
A consistent effort to provide an uninterrupted, immersive, and creative experience will help you reach all the goals that you aimed.
We hope our blog added to your information, and you will design an app that rocks the grid, like all those big shots out there. app optimization techniques.