Business

5 Lead Magnet Ideas to Increase Revenue in Your eCommerce Store

Let’s look at several lead magnet ideas and how to pick one based on your target audience’s wants and values. Free delivery is one of the finest strat…

Published

3 years ago

June 21, 2021

Ammar Naeem

The vast majority of visitors to your eCommerce site will not make a purchase. Instead, they’ll probably look over your stuff for a few minutes before leaving. As a result, even if you have a lot of visitors, you are still not earning enough.

Instead of losing site visitors for good, you need to find a technique to attract their attention and increase your earnings. First, you’ll require a lead magnet. Lead Magnet is just not about the features that your eCommerce store must-have, but it is more than the features.

In return for their contact information, a lead magnet provides something of value. It’s easier to convince customers to return to your page and buy stuff once you have their contact details.

Create a lead magnet that integrates the following concepts and encourages leads to take action once you’ve figured out what your audience wants and needs.

Also Read: How to Run a Successful Digital Marketing Agency?

Top 5 Lead Magnet Ideas

Let’s look at several lead magnet ideas and how to pick one based on your target audience’s wants and values.

Resource List

Shoppers who are seeking technical information now have more options than they had in the past. However, having more info does not necessarily make it simpler for customers to make conclusions. Since there is so much data to go through, decision-making is more difficult. That is why resource lists are so beneficial. Before lead nurturing, the main question is what are the resources of collecting leads and how your business is managing leads resources?

Once you monitor your lead resources, you can better use them to generate more customers. Give leads everything they need in one spot to increase the likelihood of them making a purchase sooner.

Resource lists, including e-books and guidelines, educate customers. If you have many rivals, compile a list of valuable resources to condense the sorts of information that customers seek and distinguish out in a highly competitive market.

Discount Code

When a discount is provided, the majority of customers are encouraged to purchase something. This is why lead magnets at a discount are so popular. People like to feel like they’re receiving good value for their money when they buy something.

To boost sales of slow-moving items, provide a discount. In addition, it incentivizes buyers unfamiliar with your brand to at least test your items because they are not required to pay the total price.

Offer customers a discount on their first purchase in the form of a percentage or a monetary amount. In return for the discount code, ask leads to provide their email addresses so you may continue to develop those leads.

Survey or quiz

Surveys and quizzes are excellent tools for learning more about your customers. Shoppers who have previously visited your site but have not made a purchase can immediately tell you why. When used in conjunction with another offer, this sort of lead magnet is quite effective. For example, provide a $20 or 10% discount to encourage customers to participate in a survey or take a quiz.

Consider employing this sort of lead magnet to gain audience insights to enhance sales if you observe that your site receives a lot of traffic. Still, conversions are low, even after making modifications to the structure, content, and CTAs.

Keep the survey or quiz brief and include it as part of the lead magnet to increase response rates.

E-book, Infographic, or Guide

Offering instructional materials is one approach to portray your item to answer a particular problem in your market. Educational lead magnets may be any length, depending on how much data your audience requires before they feel comfortable purchasing. For example, if you offer vitamin supplements, an infographic highlighting a few quick facts about the benefits of taking vitamins every day would convert leads more effectively than a 30-page e-book.

When you want to target people who understand and contemplate stages of the sales funnel, e-books, infographics, and guidelines perform effectively. Informational material informs these customers how your product addresses their problem because they don’t know anything about you or your items yet.

Use this style of lead magnet to provide information about a specific product or industry that your target audience is interested in.

Also Read: How to Choose the Best Ecommerce Platform for Your Business

Free Shipping

Free delivery is one of the finest strategies for an e-commerce business to entice customers to buy. A free delivery may be the determining element for customers in the purchase phase of the sales funnel, whether they buy from you or one of your competitors. Studies show that customers are four to five times more likely to purchase anything when free delivery is given.

If you have many customers who put items in their carts and then abandon them, this is the solution for you. Some of the desertions might be due to unexpected shipping charges. Use your lead magnet for advertising free shipping and request that customers enter their email addresses to obtain a coupon.

Set this lead magnet to show in numerous locations on your website to inform visitors that free delivery is available.

Conclusion

Continuously making changes to your offers until you locate the one that produces the most leads. The ability to nurture your leads so that they buy something is crucial to boosting earnings.

For example, if you provide a discount, examine if a percentage discount or a monetary amount off generates more leads. Next, test the amount of the discount.

If more than one lead magnet works, you can even switch between them. Updated material informs customers that you’re committed and ready to help them.

World

Lawsuit Claims Kennywood Concealed Steel Curtain Closure to Boost Sales

Published

3 hours ago

April 25, 2024

Manoj Nair

Lawsuit Claims Kennywood Concealed Steel Curtain Closure to Boost Sales

Kennywood’s Steel Curtain roller coaster will not be available this 2024 season, and this has miffed a Kensington man to the extent that he has filed a lawsuit against Kennywood and its parent companies, alleging that the officials had known this fact long before but withheld it to boost season pass sales.

Lawsuit Against Kennywood

The lawsuit, filed in the Allegheny County Common Pleas Court by Joshua Miller and his attorney, John A. Biedrzycki III on Monday, alleges that it was a deliberate attempt to hide the fact to accrue financial benefits by boosting season pass sales.

The lawsuit alleges that Kennywood has created advertising campaigns targeting consumers like Mr. Miller and others to purchase the 2024 season pass under the belief that the benefits included myriad park attractions, including the Steel Curtain.

In the lawsuit, it was revealed that Mr. Miller bought his season pass under the assumption that all rides would be operational.

However, on April 17, three days before the park opened for the season, it was revealed that Steel Curtain would be closed for the season.

The announcement was made by Ricky Spicuzza, the park’s assistant general manager, and the reason for the closure was cited as the coaster undergoing an “extensive modification project.”

Ricky Spicuzza said,

“We understand the frustration many of you have felt not being able to experience the Steel Curtain. On behalf of our entire team, we absolutely share that frustration with you.”

However, the lawsuit contends that the fact was known long before last week that the 220-foot-tall coaster would be out of commission.

The lawsuit states,

“The company withheld this information from season pass purchasers so as not to lose season pass customers, or, alternatively, so as not to offer a discount on season passes due to the unavailability of the Steel Curtain.”

The lawsuit also details numerous violations of the state’s unfair trade practices and consumer protection law. This includes failure to disclose the Steel Curtain’s closure with the full knowledge that the consumer believed that it would be functional for the 2024 season.

The park offered varied passes, which ranged from season passes priced from $109.99 to $239.99.

The lowest endowed pass was the bronze pass, which provided unfettered admission except on certain blackout dates.

The premium range included the platinum pass, which offered year-round admission to Kennywood, Sandcastle, Idlewild, and Palace Entertainment’s Dutch Wonderland in Lancaster.

Additionally, it also offered free parking, discounts on food and retail, and three free guest tickets.

Also Read: Prime Hydration Faces Lawsuits Claiming Its Sports Drink, Prime Energy, Contains PFAS and Excessive Caffeine

World

Prime Hydration Faces Lawsuits Claiming Its Sports Drink, Prime Energy, Contains PFAS and Excessive Caffeine

Published

23 hours ago

April 24, 2024

Manoj Nair

Prime Energy, the sports drink from Prime Hydration, has been hit by a number of lawsuits for containing excessive amounts of caffeine and PFAS. Another lawsuit was filed on April 8 in the Southern District of New York, accusing Prime Hydration, the parent company which manufactures the sports drink, of engaging in misleading and deceptive practices.

Prime Hydration was founded by two Logan Paul and KSI in 2022, and the products became very popular thanks to the huge followings of the YouTubers. However, the company is now facing a slew of lawsuits over the ingredients in their energy and sports drinks.

New Lawsuit Against Prime Hydration

The latest lawsuit, filed on April 8, accuses the company’s 12-ounce energy drinks of containing 215-225 milligrams of caffeine, exceeding the permissible limit of 200 milligrams. The lawsuit was filed by Lara Vera, a resident of Poughkeepsie, New York.

The lawsuit details that the plaintiff had purchased Prime’s Blue Raspberry products on numerous occasions in August 2022 for about $3 to $4 each, unaware that the products contained caffeine beyond the permissible limits. The plaintiff is seeking damages of $5 million from the company. Lara Vera’s lawsuit alleges that Prime advertised 200 milligrams of caffeine, which is equal to six Coke cans or two 12-ounce Red Bulls. One Red Bull can could contain 114 milligrams of caffeine.

Also Read: Johnson Controls subsidiary Tyco Fire Products to pay $750 mn to settle ‘forever chemicals’ lawsuit

The suit also alleges that there are no safe limits of caffeine for children and that caffeine has been indicted for causing tachycardia, headaches, convulsions, tremors, upset digestion, and adversely affecting mental health.

Earlier, Senator Charles Schumer, D-N.Y., had asked the Food and Drug Administration (FDA) to investigate Prime energy drinks in 2023 after reports that the products contained high levels of caffeine. The Senator also accused the company of using vague marketing tactics focused on young people, influencing parents to buy the caffeine-laced drinks for their kids. The lawsuit by Vera also quotes the Senator’s call to the FDA.

Prime is also facing another lawsuit filed on Aug. 2, 2023, in the Northern District of California by the Milberg law firm on behalf of Elizabeth Castillo and others. The lawsuit charges Prime’s products with using flavors containing PFAS, or “forever chemicals.” Forever chemicals are a class of chemicals that are not degraded in the human body or nature and have been indicted as a carcinogenic substance. Independent third-party testing has confirmed that Prime Hydration grape flavor contained PFAS.

Also Read: California mother files lawsuit against Tesla after her 2-year-old child starts Model X and runs over her

Net Worth

George T. Conway Net Worth 2024: How Much is the American Lawyer Worth?

Published

1 day ago

April 24, 2024

Vishnu Chaudhary

George T. Conway Net Worth 2024: How Much is the American Lawyer Worth?

Who is George T. Conway?

George T. Conway, also known as George Thomas Conway III, is a distinguished American lawyer and political activist. Born on September 2, 1963, in Boston, Massachusetts, Conway is renowned for his legal expertise and vocal opposition to former President Donald Trump’s administration.

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George T. Conway Career

Conway’s legal career is illustrious, marked by significant contributions to various fields such as securities, mergers and acquisitions, contracts, and antitrust issues. He began his career as a law clerk at the US Court of Appeals and later joined prestigious law firms, including Wachtell, Lipton, Rosen, and Katz. Notable cases include representing Paula Jones in a trial against President Bill Clinton and securing a victory against the National Australia Bank. Furthermore, Conway has been actively involved in political activism, co-founding groups like Checks and Balances and the Lincoln Project, which oppose Trumpism and advocate for democratic principles.

George T. Conway Net Worth

As of 2024, according to Celebrity Net Worth, George T. Conway’s net worth is estimated to be approximately $39 million. His wealth primarily stems from his successful legal career, where he has handled high-stakes cases and served as a partner in prestigious law firms. Additionally, Conway’s involvement in political activism, public speaking engagements, and media appearances contribute to his financial status.

George T. Conway Age

Born on September 2, 1963, George T. Conway is currently 60 years old as of 2024.

George T. Conway Family: Wife and Children

George T. Conway was previously married to Kellyanne Fitzpatrick Conway, a prominent political consultant and former White House counselor. The couple has four children: Claudia, Vanessa, Charlotte, and George Jr. Their marriage ended in separation in 2023.

George T. Conway Height and Weight

George T. Conway stands at 5 feet 7 inches tall and weighs around 84 kg. He possesses a charming personality with black hair and captivating black eyes.

Also Read: Robert Kraft Net Worth 2024: How Much is the CEO of the New England Patriots Worth?