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5 Top Benefits of Using Instagram for Your Business

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These days, most marketers use Instagram for their business promotion. And why not? The photo-sharing social media site has more than one billion active users and more than 500 million daily users, who are active on Instagram. More brands are leveraging this platform, at least out of 100 businesses, 90 percent of them are using the visual platform to market their products or services. 

It is not just about posting some attractive photos. Instagram has more to it than just pictures. There are several ways you can use this social media site to generate leads and then boost sales in less time. Then, you need to know how to use the tools to your benefit than just posting photos. 

According to an article published on https://www.inc.com, Instagram Stories has become more important than ever because you can show the best moments of your business, behind-the-scenes shots to pique audience interest. Read on to learn more about the top five benefits of Instagram for your business:

1. Enhanced targeting features 

Did you know that Instagram’s ad platform has some of the best, advanced social media marketing and targeting choices for businesses? No matter what you sell, you can promote your products to prospective customers based on their age, location, purchasing behavior, interests, and things like that. 

Besides the cold targeting choices, Instagram also has wide-ranging retargeting potential just like Facebook. When it comes to cold targeting, it means people have never heard or seen your brand and since these are cold, you need to warn them up to make people buy from your business and make them repeat customers. 

Retargeting implies reaching out to those people who have heard about your brand or seen it sometime. You can retarget by reaching out to your website visitors who did not purchase your products yet, convincing them to subscribe to your newsletters, fill out your contact form, and inquire about your products and things like that. Instagram has the best retargeting opportunities compared to other social networking sites. 

2. Purchasing ability

It is interesting to note that one-third of Instagram users use it to buy products on the digital landscape. The site has immense sales potential and you will never like to miss the same. Sales and profits are what matter for every business, big and small. When you have sales consistently every month, it will improve your bottom line. 

Instagram has a huge volume of prospective customers who are keen to interact with your brand. They would like to learn more about your product or service offerings. These people are not merely followers but they have a record of purchasing stuff on Instagram. You never know that the subsequent purchase could from your business!

A paid post on Instagram is different from an ordinary, organic post. An Instagram ad post is sponsored with your advertising dollars so that your brand message reaches out to a larger audience. 

Studies show that 75 percent of Instagrammers take some action after seeing an advertisement. It could be anything like hitting the Contact us or Buy now buttons. Even if these people do not buy your stuff for the first time, you can make the most out of retargeting to boost sales. You can visit blastup for more information on Instagram marketing. 

Powerful brand building

The greatest benefit of Instagram is that it comes with all the sponsored advertising potential of the social site Facebook, yetInstagram is uniquedue to its visual appeal and versatile tools and features, which are lacking in other social media platforms. So make the most out of this photo-sharing platform to take your branding efforts to the next level.

When we talk about organic social media promotion, we implythe activities you can doand achieve the results without sponsoring or paying anything concerning your advertising dollars. On Facebook, if you want to increase your fan following largely, you need to use paid ads. On Instagram, you can do so organically without paying for ads that help you to develop a healthy relationship between your followers and brand. You do not build connections through forced paid ads. 

It is like a revolution like when you have more followers, more people will follow you. The organic and word-of-mouth follower boost is invaluable, more so if you have a new business. Besides putting your best marketing brains and effort for increasing followers, half of Instagram users are already following some brand or the other. 

It signifies that 50 percent of the 800 million users on this photo-sharing social media platform would follow your business and products just for being present on Instagram. When people follow your brand here, they are deciding to look at your Instagram posts on their timeline in the future. It indicates a powerful and initial user interest, and therefore, you can build healthy relationships with your followers. 

4. Reaching out to your untapped audience

Out of the one billion Instagrammers active on this platform once daily, a minimum of 333,333,333 of these users are buying actively through Instagram pages and ads. So if your brand is not present on this platform, you are missing sales opportunities! 

Again, half of Instagram users visit a business page actively once daily, and then your brand will not be one if you do not have a business Instagram profile. The social media site is an extension of your brand. Therefore, build your presence on Instagram to reach out to more of your prospective customers, generate leads, and boost sales. 

5. Additional features for business profile

When you have a business Instagram profile, you unlock a gamut of features to market your brand and products. These options include account insights, the feature to market your stuff with ad dollars, and integrating a call-to-action for your page users. 

A business page will also let your followers know that it is your brand and not a personal page of Instagram. A business account opens a world of opportunities for your brand. 


Building an Instagram page and creating stunning posts call for a lot of hard work, effort, and time so that you can take your branding to the next level. Use Instagram for your business benefit.

Must Read: Steps to create a business account on Pinterest

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