7 Benefits of Running Your Ad Campaign on YouTube

YouTube is one of the most popularly used social media platforms in the world. Only Facebook beats it to the popularity contest. This is despite the presence of other established platforms and the growing number of social media platforms.

The ease that YouTube offers content creators willing to share their work is one of the established reasons for this. The fact that it is a free-to-use platform for viewers is another reason. You can read this article to find out more reasons for its growing popularity.

Its popularity makes it a great platform to run advertisement (ad) campaigns. This article will discuss some of the benefits of deciding to run yours using YouTube.

What Makes YouTube a Great Platform for Running Your Ad Campaign?

The ability to reach a large number of people, find your target audience using tailored features, quickly set up your ad campaign, and assess your ad campaign are some of the reasons YouTube is a great space for this. Discussing them one after the other, here are some of the benefits of engaging YouTube for your Ad campaign:

It has a Large Audience

What can you say about a social media space that has over 100 million active users daily? How about one that sees over 2 billion people actively using it every month? That is YouTube and the numbers keep rising. For more stats indicating how popular it is, you can visit: https://www.demandsage.com/.

All these prove how popular it is. You stand a good chance of reaching a large audience using it to run your ad campaign.

Video Appeals to Most People

Studies have shown how most people respond better to video advertisements than adverts in the form of text, graphics, or audio. This observation is even driving search engines to prioritize video content over other content forms.

The fact that YouTube primarily allows content creators to share visual content is one of the edges it has. Video contents make it possible to engage a holistic approach towards advertising. You are not just limited to text, imagery, or audio with it. You can make good use of all three for advert purposes.

It only makes sense to advertise in a form that appeals to most people. YouTube allows you to do this and it is a reason to consider it for your ad campaign.

Find Your Target Audience

Advertising your goods or services to a large following does not necessarily translate to advertising to the right people. The latter should be the goal to get the dividend of running an ad campaign.

YouTube makes it possible to do that. This is thanks to the possibility of finding your ideal target audience or target market using features like keywords, topics, and even demographics such as race, sex, and age.

It should also be noted that this social media platform is owned by the same corporation that owns Gmail. This makes it possible to share data that helps advertisers find their ideal target audience.

Ad Campaign Assessment

Creating brand awareness and/or improving sales are usually the goal of advertising a product or service. There are several ways to go about advertising for this purpose but they do not always have an assessment feature.

As a result, advertisers have a hard time assessing how well the advertisement strategy worked. You would not have this problem with YouTube for one reason, at least. This social media platform is organized and transparent enough to allow advertisers to find out how well their ad campaign is working.

Furthermore, things can be taken a step further to assess the success of a YouTube ad campaign. Options like Hyros offer a helpful and comprehensive sales tracking system for YouTube ad campaigns. This does not just enable you to find out your advertisement’s success rate. Furthermore, It helps you understand where changes need to be made to make the most of your ad campaign. 

Your Ad Campaign Can be Run in Many Parts of the World

It is impressive to know that YouTube has such a huge following. However, it is more impressive to know that the massive numbers are spread across various parts of the globe.

This social media space has an ad monetization policy in a large number of these places. What it means is that you are allowed to run your advertisement in all 105 countries where this monetization policy takes effect. Some of the countries in question include:

• Algeria
• Brazil
• Canada
• Egypt
• France
• Germany
• Ghana
• India
• Nigeria
• Norway
• Switzerland
• Turkey
• Ukraine
• United Kingdom
• United States of America

These are just 15 countries of the 105 countries (currently excluding Russia) where you are allowed to run ads. The implication is that you can extend your reach to any of these places. It is possible to do this even while you are not physically available in any of these countries.

However, you should note that the monetization policies are not entirely the same in all these places. You can see this list to find out countries where YouTube monetization is and is not allowed.

Cheap Way to Advertise

The price you get to pay for using this social media space for this purpose varies. On the whole, it is reasonable and one of the cheapest. It is somewhere around 10 – 30 cents for every view your ad gets. This is reasonable, especially when you consider all the features that you can make use of.

You Can Set Up Your Ad Campaign Quickly

YouTube should seriously pride itself on being an easy-to-use platform. This is not only for viewers but for those using its advertising as well. Your ad can be up and running in no time.

Conclusion

Your advertisement content is very important in getting you the right result. This is why video is highly suggested as it appeals to most people. Using the best platform that allows you to advertise to your target market using video also makes a lot of sense. This is where a platform like YouTube comes in.

7 benefits of running your ad campaign using this social media space have been discussed here. You should make the most of YouTube considering these benefits.