Search engine optimization trends are always changing, and there is no denying the fact that SEO is still one of the best ways to drive more traffic to your site. It means that if you own a business or if you are a marketer, you have to follow the latest SEO trends because there is no other way around it.
According to a survey, Google statistics show that there are over 3.5 billion searches every day. You’ll be surprised to know that only 0.78% of the Google searches make it to the second page.
It is clear that if you want to get more traffic and if you want to stay on the top of your game, you have to make sure that your business pops up on the first page of Google because otherwise, there is a very bleak chance of your potential leads to visit your page.
To ensure that your business appears on the first page of Google, you have to make sure that you follow all the latest SEO trends. However, if you are new to the SEO world, there is much SEO for dummies platforms to help you in having a proper understanding of how SEO works.
If you have no clue about what trends to follow, then worry no more. In this article, I’ve covered some latest SEO trends that’ll help you in achieving your SEO goals.
So, let’s have a look and find out what you need to know about top SEO trends:
Core Web Vitals Are Important
It’s been almost a year that Google announced its new metrics of core web vitals. Core web vitals are used for measuring user experience, loading, interactivity, and visual stability. If you look closely, all these metrics are dependent on just one thing, and that is the page speed.
It simply means that if you want Google to rank your business on its first page, you must work on the core web vitals of your website so that you can get desired SEO results and get ranked on Google.
Optimization for Google BERT
If you have been in the digital marketing world for more than a year or more, you must have an idea that all the focus of Google is on user intent. Bidirectional Encoder Representations from Transformers (BERT) is an algorithm that makes Google more sophisticated in terms of understanding the user’s intent.
It means that now, Google bots will understand the intent of the user just like a human does. Put simply, if the content on your website is not coherent with the user’s intent, then Google will not consider ranking your website regardless of how beautifully the content is written. So, understanding and generating user-based content is now more important than ever if you want to get ranked on Google.
Keyword Research is As Important as Ever
Gone are the days when all you needed to do was work on some mainstream keywords, and your website started to appear in user searches. Now, the competition is greater than and ever, and therefore, Google has made keyword research a real deal and has made it more competitive.
You need to make sure that you research unique and practical keywords for your business. Spend as much time as you need on keyword research because they are going to serve as the pillars of your entire SEO campaign.
There is No Substitute of Original Content
If one has to describe an ideal SEO strategy that drives desired results, then original content has to be the founding pillar of it. Google wants original, authentic, unique, and user-intent-based content.
Also Read: Top 5 Google Algorithm Updates: An Overview
All your SEO efforts will go in vain if the content that you are publishing is not unique and doesn’t provide value to the readers. Therefore, it is extremely important that you work on the content and only post the content that is written after detailed research of the niche or industry of your business.
Optimization for Voice Search
Google’s statistics say that globally, 27% of the people are using voice search via their mobile phones. It means that if you are not optimizing your business website for voice search, you are missing out on a great pool of potential clients.
Voice search optimization is still growing as more and more people are using it to search their queries on Google. It means that if you want to have a competitive edge over your competitor, this is an ideal opportunity to work on.
While optimizing your site for voice search, you must know that most of the voice searches are long-tail and to the point. The user wants a specific answer to their queries. Therefore, you must do your research and optimize your site for voice search against keywords that are practical and produce results.
Video Marketing is A Must
If you don’t know this already, it’s high time that you know that YouTube is the second most popular search engine after Google. It means that if your business doesn’t have a presence on YouTube, you are missing out on great opportunities.
Apart from the popular use of YouTube, an optimized video uploaded on YouTube can generate terrific results when it comes to SEO. So, if you haven’t started working on generating video content on YouTube, it’s high time that you start working on it because it has a great potential for you to work on.
Work on Your Featured Snippets
Lastly, snippets can go a long way to benefit your business. They are not only useful for the searcher but also they help your website to generate more traffic. All you need to do is some research and then upload as many snippet questions on your website as you can.
It is important that you keep the answers short and precise. The snippets must provide value to the reader and must cater to the answers they are looking for. The key is to keep it short, precise, and relevant to your business niche.