Business

8 reasons why every online business needs an App

Here we Came up With 8 reasons why every online business needs an App, So Read full article to know those Reasons

Published

3 years ago

December 1, 2020

8 reasons why every online business needs an app

Digital media plays a tremendous role in the field of marketing. For every business, the key to thriving in this tech era is to channel out in multiple directions. The next challenge is to maintain an effective presence on these platforms and maintain a dynamic relationship with potential customers.

Considering how the use of smartphones continues to grow, mobile business applications have become a necessary marketing tool for every firm. Regardless of their scope and the field they work in, every business needs an app that gains traction with customers and helps to enhance their scope. As per Tech Crunch survey, the U.S. consumers now spend five hours a day on mobile devices. Of which, 92% of that time is spent using apps, while only 8% is spent browsing the web.

As a necessity of the modern world, every small business must have their dedicated mobile app. Be it the coffee house down the street or local daycare, each agency desires to stay at the top and bring marketing to a whole new level. As we speculate over the importance of mobile apps for every organization, it is clear that online businesses should also follow the trend. There is no way that an online business can stay in the market without a well-established mobile app to support their venture.

Also Check: 9 Video Marketing Hacks Every Marketer Should Know

If you are still doubtful about adding a mobile app to your business agenda, here are a few reasons meant to convince you over their benefits:

1. Sales growth

A basic driving force behind every business is an increase in profits. The development of mobile apps allows you to send push notifications informing people about discounts and promotional offers. Such frequent updates help to generate the interest of customers in your product or service. Plus, you can save money spent on other random promotional techniques, for instance, television adverts or billboards.

2. Better customer engagement

With a dedicated mobile app, every business stands a chance to interact with their customers. Be it a simple promotion message or a customer opinion poll – each makes the customer notice your brand. Above all, the messaging feature in each app creates a difference in the way you communicate with your customers. Instead of making calls, they can place their order for your product or service and even provide their feedback with a few clicks.

3. Helps building audience

Once you put up your app on different app stores, it comes to an international platform which means that there are more chances of people finding out about it. You can now establish relationships with customers across the globe. There is also an option to integrate mobile apps with social media; this means that your business can reach its followers and enlarge the online audience.

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4. Easy feedback and improvisation

Perhaps your customers have a suggestion, a review or a complaint – all of it becomes easier to collect through mobile applications. Since you obtain real-time feedback from your customers, you can then work to weed out all the negative elements and devise strategies to improve your products or services.

5. Your Competitors have a mobile app

To succeed and stay at the top, you must be fully aware of the activities of your competitors. Examine their online presence and the available statistics to check out how they are doing. The user reviews and download frequency enables you to have a valuable insight into how your competitor’s app is performing in the market. Once done, you can now develop or upgrade your app to secure a competitive edge.

You may be preceded by your competitors if you don’t provide a unique experience to your customers with an app that offers better functionality. For example, Hookt that is an AirG spam protection app brings a safe interaction space for the users like no other app on the market. The company is a pioneer in the mobile software industry and generates substantial revenue merely from online services provision.

6. Customer loyalty

Also Check: Django Applications: Everything You Need to Know About in 2021

The marketing industry is expanding at a rapid pace. There is a lot of advertising around us which has led to businesses losing their identity. In this decade of intense advertising, the only way to establish a strong connection with your customers is to through mobile applications. With your logo on their home screens, you stay close to them, and there are high chances that they will swipe through to check out your products/services now and then.

7. You can study business analytics

It is easier to collect records with latest technological developments. By utilizing a mobile app, you can find a lot of useful information that aids further evaluation. You can easily track downloads, highly-demanded products, and user engagement. Meanwhile, the time they spend on your app allows you to figure out if your app is compelling enough or needs an update.

8. Offers a high return on investments

It takes a significant amount of energy, time and money to develop an app that attracts people. As customer preferences are transforming, it is vital for you to set aside budget and resources for an app. Discuss and identify all the costs involved with a reliable software developer. The next step is to develop a fully functional customer-oriented app, and you’ll eventually witness that the monetary returns exceed the initial costs of building an app.

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Mobile applications are going to be a standard component of every business in the future. If you are an online entity, the app helps to increase brand awareness, streamline the customer support and activates a superior user experience. It handles the tedious task of data collection and evaluation which makes it easier for you to focus on other aspects of your business. But simply developing an app is not enough unless you work on the better delivery of tangible benefits.

The future of your business is going to be filled with progress and profitability if you are prepared to take risks today. So, embrace the new trend and work out to develop a dedicated mobile app for your business right away.

Business

Lawsuit Claims Cinemark Shortchanged Customers on Sold Beverages

Published

4 hours ago

April 19, 2024

Manoj Nair

Lawsuit Claims Cinemark Shortchanged Customers on Sold Beverages

A North Texas movie-goer has filed a lawsuit over Plano-based Cinemark drink sizes.

The lawsuit alleges that the movie theater chain fleeced its customers by shorting beverages sold in the chain’s canteens.

The chain loudly advertised that the 24-ounce container is a better deal, claiming consumers will get more for less price, while the reality is that Cinemark swindles customers by shortchanging them on sales for the 24-ounce beverage cup.

Cinemark Accused of Shortchanging Customers on Beverage Sales

The proposed class action lawsuit has been filed in a Texas federal court and it indicts the movie.

The lawsuit further details how consumers got only 22 ounces of liquid, which is the maximum that can be filled in Cinemark’s 24-ounce cups.

It is alleged that the deception was part of a deliberate packaging and pricing practice.

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Theaters pay almost 50% of the revenue generated by ticket sales to the studios but keep all the profits generated by the sales of food and beverage.

Increased competition has pushed the chain to offer concessions and bonuses, and this helped Cinemark in 2023 to record its highest concession sales of all time.

However, the lawsuit alleges that Cinemark dupes its customers by shortchanging them on sales for the 24-ounce beverage cup instead of the 20-ounce beverage cup.

The reality is that consumers pay less for a 20-ounce cup, which is also a better deal than buying a 24-ounce beverage cup.

The complaint stated,

“The size of the container in relation to the actual volume of the product contained in it was intended to mislead the consumer into believing the consumer was getting more of the product than what was in the container by a twelfth.”

The lawsuit was brought by Texas resident Shane Waldrop, who purchased a 24-ounce beverage cup in February which cost him $8.80 before tax.

However, on closer look, he realized that the cup was not large enough to hold 24 ounces. This was confirmed later when Shane took the cup home and found that it could contain only 22 ounces of liquid.

Thus, the consumer was duped 2 ounces for every cup he bought.

The lawsuit charged the movie theater chain with neglectful falsification, deception, unjust profiteering, and a violation of Texas’ Deceptive Trade Practices Act and asked for a court order to halt such practices.

Waldrop is seeking compensatory damages and also demanded a jury trial over the claims.

Also Read: Johnson Controls subsidiary Tyco Fire Products to pay $750 mn to settle ‘forever chemicals’ lawsuit

Business

Mukesh Ambani’s 67th Birthday: How He Built The Reliance Industries

Published

4 hours ago

April 19, 2024

Manoj Nair

It is Mukesh Ambani’s 67th birthday, and today we will try to get to know about the incredible journey of this man who, with sheer determination and grit, has created one of the biggest conglomerates in the world.

Reliance Industries, which passed into his hands in the 2000s, grew at a pace which was phenomenal.

Born on April 19 to Dhirubhai Ambani and Kokilaben in Aden, Yemen, where his father was based before moving back to India.

Reliance Industries was already a big company, but its growth after Mukesh Ambani took on the reins was phenomenal.

With astute business acumen and strategic vision, Ambani has propelled Reliance Industries to dizzying heights, making it one of India’s most powerful empires.

It was under his stewardship that Reliance Industries diversified from being a petroleum company to enter other fields like Telecommunication and the Aerospace industry.

The 5G revolution, which has swept the country, is largely due to the efforts of Mukesh Ambani and his company Jio. Jio offered high-speed and cheap internet services to the farthest corners of the company, and this helped it to capture a major chunk of the telecommunication sector. Today the nation’s population is using internet data in an unprecedented way.

Another diversification move was the entry of Reliance Industries into retail, energy, petrochemicals, and media. Reliance also acquired and invested in Future Group’s retail assets, as well as the creation of JioMart, an e-commerce venture.

Reliance also entered into a partnership with the Indian media company Viacom18 and the American entertainment giant Disney to create a joint venture, valued at $8.5 billion. The venture also gave exclusive rights to Reliance to distribute Disney productions in India.

It is his futuristic vision which catalyzed Reliance Industries to invest heavily in the renewable energy sector. The company has built solar and wind energy farms and is contributing in a big way to help India achieve its renewable energy targets while lowering carbon emissions and environmental impact.

Again, it is his futuristic views which made him create the Jio Institute, which is a truly world-class educational institution dedicated to cutting-edge research and technical improvement. The stated motto of the institute is to help develop future leaders and innovators who will help the country grow to become a developed nation in the coming decades.

The phenomenal growth and success of Reliance Industry can be attributed to Mukesh’s keen sense to anticipate market trends, evolve as per changing consumer preferences, seize emerging possibilities, and produce products and services of the highest quality.

As of April 19, 2024, according to Forbes, Mukesh Ambani’s net worth is to the tune of $115.8 billion, and he is ranked one of the top 10 wealthiest people in the world on Forbes magazine’s annual list of billionaires in 2021, 2022, and 2023.

Net Worth

Pavel Durov Net Worth 2024: How Much is the Russian-born Emirati Entrepreneur Worth?

Published

1 day ago

April 18, 2024

Vishnu Chaudhary

Pavel Durov Net Worth 2024: How Much is the Russian-born Emirati Entrepreneur Worth?

Who is Pavel Durov?

Pavel Valeryevich Durov, born on October 10, 1984, is a Russian entrepreneur renowned for founding the social networking site VK and the Telegram Messenger. He is the younger sibling of Nikolai Durov. After stepping down as CEO of VK in 2014, Pavel, along with his brother, led a nomadic lifestyle in self-imposed exile, holding citizenship from Saint Kitts and Nevis. He is recognized for his contributions to the tech industry and his advocacy for user privacy.

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Pavel Durov Career?

Durov’s journey in the tech industry began in 2006 when he co-founded VKontakte (VK), inspired by Facebook’s success. Under his leadership, VK flourished, reaching a valuation of $3 billion. However, conflicts with Russian authorities over user data led to his departure from VK in 2014. Subsequently, he focused on Telegram, emphasizing privacy and security, earning him acclaim as a tech visionary.

Pavel Durov’s Net Worth

As of 2024, Pavel Durov’s net worth is estimated to be an impressive $17 billion. His wealth stems from his pioneering work with Telegram and VK, propelling him into the upper echelons of the tech industry. Durov’s success serves as an inspiration for aspiring entrepreneurs worldwide.

Pavel Durov Age?

Pavel Durov, born on October 10, 1984, is currently 39 years old. Despite his relatively young age, he has achieved remarkable success in the tech world, demonstrating his entrepreneurial prowess and innovative thinking.

Pavel Durov Family: Parents

Pavel Durov’s father, Valery Semenovich Durov, is a distinguished academic with a Doctorate in Philological Sciences. His grandfather, Semyon Petrovich Tulyakov, was a decorated World War II veteran. Durov’s family background reflects a tradition of intellectual and academic excellence.

Pavel Durov Height and Weight

As of 2024, Pavel Durov stands at 5 feet 10 inches (178 cm) tall and weighs approximately 163 pounds (74 kg). His physique, along with his intellect and entrepreneurial acumen, contributes to his charismatic presence and success in the business world.

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