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8 Types of Digital Marketing Vital for Your Small Business Owners (2022)

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8 Types of Digital Marketing Vital for Your Small Business Owners (2022)

So what is digital marketing? Digital marketing is a widespread marketing practice that uses online mediums to promote products and services to consumer groups. It is a beneficial way for small businesses to grow their audience and widen their reach in the market to their target audience groups. Various methods can be taken up as each has the potential of unlocking new opportunities and generating new leads for growing businesses. 

Depending on what a company is targeting and its requirements, it is necessary to choose the most effective methods that align with its goals. Hence, here’s a look at the different digital marketing approaches that small businesses can use to grow in the industry. 

Types of Digital Marketing

  1. Social Media Marketing

Social media marketing is one of the most efficient and reliable types of digital marketing. In this method, businesses can use social media platforms such as Instagram, Facebook, Linkedin, Pinterest, and more to promote their work. These platforms offer global reach, allowing brands to reach new audience groups and expand their client base. 

  1. Email marketing

Email marketing is effective for reaching out to all age groups and consumer categories. It is an efficient marketing method that allows brands to communicate directly with their target consumer groups. Businesses can use emails to inform customers about launching new products, exclusive offers, festival discounts, etc. It is also helpful for B2B marketing. Thus, it is one of the most reliable marketing methods for small businesses to connect with their customers and grow their business.  

  1. SMS marketing

Brands use SMS marketing to send short-form messages directly to consumer mobile phones. SMS marketing is quick, cost-effective, and reliable to connect with target customers and raise brand loyalty. It is often used to offer discount codes, seasonal sale offers, and other information that customers can react to instantly. 

  1. Audio marketing

With this approach, brands use specific audio messages through channels such as radio or podcast partnerships to promote their products and services. Radio ads effectively connect with customers as audio messages often resonate with people more efficiently than visuals. 

Businesses can also partner with podcast hosts and use their shows to promote their offerings. They can either use ads or ask partners to relay a short audio message to their audience, which is a beneficial way to garner more reach. 

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  1. SEO marketing

Search engine optimization is another reliable way of digital marketing that small businesses can take advantage of. By tailoring their online availability of products or services to rank higher on online search platforms, they have a better opportunity to catch customer attention and attract more engagement. 

  1. Content marketing

It refers to using content forms such as blogs and ad copy to promote products and services. It gives consumers more detail about what a business is offering, thus making it more likely for them to engage with the brand and build loyalty. Companies can choose their blog through the brand website or collaborate with marketing platforms to promote their work. 

  1. Affiliate marketing

In this method, two small businesses can partner up and either collaborate on their work or promote their services through another online platform. Affiliate partners often earn a small commission from each sale a business makes and thus promote products and services to gather more customer attention. 

  1. Pay Per Click

The approach uses online ads on platforms such as Google, Facebook, etc. Clients have to pay a small fee to run their ads, or the ad publishers receive a commission from the number of clicks and revenue generated from these ads. This approach often requires businesses to have an audience presence but can be highly reliable when used effectively. 

Endnote

Digital marketing is an umbrella term that involves numerous marketing methods. Each has its potential, and these are especially helpful for small businesses to grow within the industry. By taking up the most suitable practices, they can widen their audience reach, attract more engagement, and generate higher revenue, all essential requirements to survive in today’s competitive market. With the help of digital marketing, small businesses can attract new opportunities to boost their offerings and stay relevant in the industry. 

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Lawsuit Claims Kennywood Concealed Steel Curtain Closure to Boost Sales

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Lawsuit Claims Kennywood Concealed Steel Curtain Closure to Boost Sales

Kennywood’s Steel Curtain roller coaster will not be available this 2024 season, and this has miffed a Kensington man to the extent that he has filed a lawsuit against Kennywood and its parent companies, alleging that the officials had known this fact long before but withheld it to boost season pass sales.

Lawsuit Against Kennywood

The lawsuit, filed in the Allegheny County Common Pleas Court by Joshua Miller and his attorney, John A. Biedrzycki III on Monday, alleges that it was a deliberate attempt to hide the fact to accrue financial benefits by boosting season pass sales.

The lawsuit alleges that Kennywood has created advertising campaigns targeting consumers like Mr. Miller and others to purchase the 2024 season pass under the belief that the benefits included myriad park attractions, including the Steel Curtain.

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In the lawsuit, it was revealed that Mr. Miller bought his season pass under the assumption that all rides would be operational.

However, on April 17, three days before the park opened for the season, it was revealed that Steel Curtain would be closed for the season.

The announcement was made by Ricky Spicuzza, the park’s assistant general manager, and the reason for the closure was cited as the coaster undergoing an “extensive modification project.”

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Ricky Spicuzza said,

“We understand the frustration many of you have felt not being able to experience the Steel Curtain. On behalf of our entire team, we absolutely share that frustration with you.”

However, the lawsuit contends that the fact was known long before last week that the 220-foot-tall coaster would be out of commission.

The lawsuit states,

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“The company withheld this information from season pass purchasers so as not to lose season pass customers, or, alternatively, so as not to offer a discount on season passes due to the unavailability of the Steel Curtain.”

The lawsuit also details numerous violations of the state’s unfair trade practices and consumer protection law. This includes failure to disclose the Steel Curtain’s closure with the full knowledge that the consumer believed that it would be functional for the 2024 season.

The park offered varied passes, which ranged from season passes priced from $109.99 to $239.99.

The lowest endowed pass was the bronze pass, which provided unfettered admission except on certain blackout dates.

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The premium range included the platinum pass, which offered year-round admission to Kennywood, Sandcastle, Idlewild, and Palace Entertainment’s Dutch Wonderland in Lancaster.

Additionally, it also offered free parking, discounts on food and retail, and three free guest tickets.

Also Read: Prime Hydration Faces Lawsuits Claiming Its Sports Drink, Prime Energy, Contains PFAS and Excessive Caffeine

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Prime Hydration Faces Lawsuits Claiming Its Sports Drink, Prime Energy, Contains PFAS and Excessive Caffeine

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Prime Hydration

Prime Energy, the sports drink from Prime Hydration, has been hit by a number of lawsuits for containing excessive amounts of caffeine and PFAS. Another lawsuit was filed on April 8 in the Southern District of New York, accusing Prime Hydration, the parent company which manufactures the sports drink, of engaging in misleading and deceptive practices.

Prime Hydration was founded by two Logan Paul and KSI in 2022, and the products became very popular thanks to the huge followings of the YouTubers. However, the company is now facing a slew of lawsuits over the ingredients in their energy and sports drinks.

New Lawsuit Against Prime Hydration

The latest lawsuit, filed on April 8, accuses the company’s 12-ounce energy drinks of containing 215-225 milligrams of caffeine, exceeding the permissible limit of 200 milligrams. The lawsuit was filed by Lara Vera, a resident of Poughkeepsie, New York.

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The lawsuit details that the plaintiff had purchased Prime’s Blue Raspberry products on numerous occasions in August 2022 for about $3 to $4 each, unaware that the products contained caffeine beyond the permissible limits. The plaintiff is seeking damages of $5 million from the company. Lara Vera’s lawsuit alleges that Prime advertised 200 milligrams of caffeine, which is equal to six Coke cans or two 12-ounce Red Bulls. One Red Bull can could contain 114 milligrams of caffeine.

Also Read: Johnson Controls subsidiary Tyco Fire Products to pay $750 mn to settle ‘forever chemicals’ lawsuit

The suit also alleges that there are no safe limits of caffeine for children and that caffeine has been indicted for causing tachycardia, headaches, convulsions, tremors, upset digestion, and adversely affecting mental health.

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Earlier, Senator Charles Schumer, D-N.Y., had asked the Food and Drug Administration (FDA) to investigate Prime energy drinks in 2023 after reports that the products contained high levels of caffeine. The Senator also accused the company of using vague marketing tactics focused on young people, influencing parents to buy the caffeine-laced drinks for their kids. The lawsuit by Vera also quotes the Senator’s call to the FDA.

Prime is also facing another lawsuit filed on Aug. 2, 2023, in the Northern District of California by the Milberg law firm on behalf of Elizabeth Castillo and others. The lawsuit charges Prime’s products with using flavors containing PFAS, or “forever chemicals.” Forever chemicals are a class of chemicals that are not degraded in the human body or nature and have been indicted as a carcinogenic substance. Independent third-party testing has confirmed that Prime Hydration grape flavor contained PFAS.

Also Read: California mother files lawsuit against Tesla after her 2-year-old child starts Model X and runs over her

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George T. Conway Net Worth 2024: How Much is the American Lawyer Worth?

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George T. Conway Net Worth 2024: How Much is the American Lawyer Worth?

Who is George T. Conway?

George T. Conway, also known as George Thomas Conway III, is a distinguished American lawyer and political activist. Born on September 2, 1963, in Boston, Massachusetts, Conway is renowned for his legal expertise and vocal opposition to former President Donald Trump’s administration.

George T. Conway Career

Conway’s legal career is illustrious, marked by significant contributions to various fields such as securities, mergers and acquisitions, contracts, and antitrust issues. He began his career as a law clerk at the US Court of Appeals and later joined prestigious law firms, including Wachtell, Lipton, Rosen, and Katz. Notable cases include representing Paula Jones in a trial against President Bill Clinton and securing a victory against the National Australia Bank. Furthermore, Conway has been actively involved in political activism, co-founding groups like Checks and Balances and the Lincoln Project, which oppose Trumpism and advocate for democratic principles.

George T. Conway Net Worth

As of 2024, according to Celebrity Net Worth, George T. Conway’s net worth is estimated to be approximately $39 million. His wealth primarily stems from his successful legal career, where he has handled high-stakes cases and served as a partner in prestigious law firms. Additionally, Conway’s involvement in political activism, public speaking engagements, and media appearances contribute to his financial status.

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George T. Conway Age

Born on September 2, 1963, George T. Conway is currently 60 years old as of 2024.

George T. Conway Family: Wife and Children

George T. Conway was previously married to Kellyanne Fitzpatrick Conway, a prominent political consultant and former White House counselor. The couple has four children: Claudia, Vanessa, Charlotte, and George Jr. Their marriage ended in separation in 2023.

George T. Conway Height and Weight

George T. Conway stands at 5 feet 7 inches tall and weighs around 84 kg. He possesses a charming personality with black hair and captivating black eyes.

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Also Read: Robert Kraft Net Worth 2024: How Much is the CEO of the New England Patriots Worth?

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