Honda Motorcycle & Scooter India (HMSI) has witnessed a remarkable 86% sales growth in India, with 458,711 two-wheelers sold in February 2024. The domestic market wholesales increased to 413,967 units compared to last year, reflecting a significant surge in demand for Honda motorcycles and scooters.
The Japanese auto manufacturer offers a diverse range of two-wheelers in the Indian market, catering to various segments from entry-level commuters to high-performance big bikes. The Activa range of commuter scooters has particularly contributed to Honda’s stronghold in the scooter segment in India.
The surge in two-wheeler sales can be attributed to the rising demand for personal mobility, especially after the Covid-19 pandemic. Rural markets have played a crucial role in driving this growth, with improving consumer sentiment in recent months. Factors like increased rural income and better economic conditions have boosted the sales for Honda and other manufacturers.
Looking ahead, the automotive industry anticipates a continuous growth trend in the two-wheeler segment, fueled by upcoming parliamentary elections and sustained demand for premium models. Honda, a key player in this sector, is prepared to meet the evolving consumer preferences and capitalize on the growing market opportunities.
As the momentum in two-wheeler sales continues to rise, Honda Motorcycle & Scooter India remains optimistic about maintaining its strong performance in the upcoming months. The demand for both commuter and premium models is expected to drive the company’s growth further, reflecting the evolving landscape of the Indian two-wheeler market.
