Matilda Djerf is a former fashion blogger and influencer who later became an entrepreneur, creating her own empire of fashion brands known for their cool and chic design with a distinct Scandinavian touch. However, the fashion diva has landed in controversy, with many former employees stating that her behavior is hardly like the cool demeanor she tries to portray. What is the controversy? Read on to know more about the story.
Anonymous former employees have accused Matilda Djerf of implementing a reign of psychological terror on her subordinates. Among the charges leveled against their boss are bullying, fat-shaming employees and models, and even forcing an employee to clean her personal toilet. It is alleged that the toilet was reserved only for Matilda Djerf, and once when the sign on the door fell down and the toilet was used by a third person, Matilda Djerf made an employee clean her toilet.
The alleged sign 👇🏽 pic.twitter.com/FvZQ2xstqc
— solis 🥥 (@aphroditeslight) December 12, 2024
The goings-on in the Matilda Djerf fashion house were first reported by the Swedish newspaper Aftonbladet but have since gone viral on English-speaking social media.
Matilda Djerf is facing backlash, with fans asking questions and deriding her on her social media accounts. On her part, Matilda Djerf has told the media house that reported the incident first that she is truly sorry and apologizes if any worker has been mistreated.
For the unversed, Matilda Djerf, 27, is a Swedish influencer and is very popular, with more than 4.5 million followers on her social media platforms, TikTok and Instagram. She is identified by her bouncy hair and is known to have popularized her unique butterfly haircut.
She started her own fashion line in 2019 named Djerf Avenue in partnership with her boyfriend, Rasmus Johansson. Her fashion line sells both apparels, identified by its muted and soft colors, homewares, and hair products. Her fashion line products are shipped worldwide and have carved a special niche in the fashion arena.
Her fashion line has stores in major Western cities like Stockholm, London, and New York. She also frequently collaborates with major brands and has partnered with Hailey Bieber’s Rhode to release limited-edition lip treatments.
