Our actions during a period of difficulty define who we are as an individual. This is why we believe, A person capable of staying sane and sound during a period as tumultuous as this pandemic deserves to be appreciated regularly.
In the scheme of life, we are all actors performing in front of different audiences, and everyone one of us has been left a center stage without a script or discussion with the director since COVID-19 has spread like wildfire across the globe.
We are apparently living in an unprecedented situation where social distancing and remote work have swept into our lives and ruined the norms that we held dear. Things have gone especially berserk in the acting fraternity and agencies.
As the deadly virus continues to fuel the flames of uncertainty about the future of the industry, agencies are left fielding questions from right, left, and center to facilitate the community in getting at least a slice of bread on the table!
Is online content creation the new normal?
The boom in consumption on content streaming platforms has agitated the actors and agents alike. While it is being celebrated as a resource for entertainment, it has also raised questions about the evident lack of remuneration for the actors with a limited portfolio.
It is noted that artistic creations like theatrical plays are getting streamed online to maintain social distancing in the audience and to keep the contagion contained. The lack of live audiences and sufficient incomes have reduced the amount of work available for live actors and has hence left everyone fighting over the tiny scraps that are found here and there.
As an agency, things could get out of hand trying to keep tabs with who gets the part in any of the productions due to the severe strain on company finances. From the perspective of an agency, we thoroughly support actors for their perseverance in this tough time, however, we are also forced to reconsider the chasm that is being created by online content.
Can it sustain the industry for the long run in terms of work opportunities and finances? Because looking at the freeloading going on in the industry in the name of exposure and views, agencies are left in a detrimental state. The truth of the matter is that the novelty of online experiences will wear off today or tomorrow. It does have a terrific impact on audience stimulation currently but for how long can you continue to watch the same screen at home?
How to cope in this situation?
Filming for television and movies has been called off since March 2021. The entire hierarchy of the industry is still trying to adjust to the changes. With companies like Disney announcing major restructuring and change in direction towards online streaming, it is clear that the smaller production houses are right about their decision to pack up.
Cinemas remained locked throughout the summer and fall. They are expected to remain in the same loop of shut down as the second wave of the coronavirus continues to wreak havoc on the country. This landscape of scarcity and self-help in the acting community takes us back to the basics of self-tapes and mentoring.
Agencies are providing their actors with online guidance and grooming about how to befriend the camera through lighting and angles at home. Agents have started grooming their actors about the appropriate language and conduct during an online audition or individual taping.
In light of this, actors represented by agencies like saying any talent agency in NYC, must work on their social media and polish their Instagram feed to attain the highest number of interactions and followers possible. Since many brands approach actors for online placements, social media management can play a critical role here.
Conducting classes online through Zoom or interviewing actors through the same platform will help develop sophistication in the entire community as they get used to the etiquette of online interactions. The ability to see one another and gauge the expressions will help develop a sense of intimacy and camaraderie between the actors and their agents during this tough period.
The actors that have agents must realize that those running the agency are also human beings. They are individuals who have their own personal life and space that requires their time and attention. Which could lead to a delay in response. You must remember that you are not the only one worrying about the prospects the future holds for the industry and the length of time it will take to end the coronavirus. We suggest our readers take a little time and enroll in online classes to learn how to manage themselves during the seismic shift in the acting industry. A little guidance goes a long way!