Ali Fazal and Richa Chadha to launch a fashion label supporting local artisans

Bollywood couple Ali Fazal and Richa Chadha are all set to launch their very own fashion label that focuses on celebrating local artisans, particularly those from Lucknow. The couple aims to revive and support the traditional art forms deeply rooted in Indian culture. Richa Chadha mentioned, “We have always wanted to support local communities, especially artisans who have been practicing their craft for years.”

Richa Chadha and Ali Fazal have always been admirers of the intricate work done by local artisans, especially in textiles. They are passionate about preserving the dying art forms in today’s technologically advanced world, where mass production dominates. With their new fashion label, they intend to provide a platform for these local artisans to showcase their talent and craftsmanship, giving them the recognition they deserve.

The couple’s initiative not only aims to promote and sustain the artistry of local artisans but also to empower the community by highlighting their unique skills and heritage. Richa Chadha emphasized the importance of supporting grassroots-level initiatives, stating, “We wanted the label to be a reflection of the rich art and culture that these artisans bring to the table. It’s essential to protect and promote these traditional art forms for future generations.” Their efforts towards this cause reflect their commitment to social responsibility and cultural preservation in the fashion industry.


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