Amazon plans to launch low-priced fashion vertical 'Bazaar' in India

E-commerce giant Amazon is all set to launch a new low-priced fashion and lifestyle vertical called ‘Bazaar’ in India, with a focus on unbranded and trendy products priced under Rs 600. The company has communicated to its partners that Bazaar will offer hassle-free delivery and zero referral fee to sellers.

The special store, Bazaar, will feature unbranded and trendy fashion and lifestyle products priced under Rs 600, making them easily accessible to customers. Amazon has promised sellers access to tens of millions of customers, hassle-free delivery, and zero referral fee for the items sold via Bazaar.

According to a report by TechCrunch, the new vertical Bazaar is aimed at offering a platform for vendors to showcase their products without any extra charges. The move is seen as Amazon’s effort to tap into the Indian market’s growing demand for affordable and fashionable products in the e-commerce space.

Meanwhile, in the holiday quarter that ended December 31, 2023, Amazon reported a 14 per cent increase in net sales to $170 billion compared to the same period in 2022. Amazon CEO Andy Jassy said the past holiday season was “record-breaking,” while the net income also saw a significant increase to $10.6 billion in the fourth quarter of 2023.

The launch of Bazaar comes as Amazon continues to expand its foothold in the Indian e-commerce market, with a specific focus on offering affordable fashion and lifestyle products to cater to the evolving consumer demands.

In conclusion, the launch of Amazon’s new fashion and lifestyle vertical ‘Bazaar’ in India is a strategic move to tap into the growing demand for affordable and trendy products in the market. With a focus on unbranded and affordable items priced under Rs 600, Bazaar aims to provide sellers with a platform to reach millions of customers, hassle-free delivery, and zero referral fee.