Network Marketing is an emerging strategy of selling items or goods to the customers directly by reaching their doorstep. A company that uses a network marketing strategy is known as Network Marketing or Multi-level Marketing company. As its an emerging sector, let us tell you in India the network marketing industry is worth Rs 16,000 Crore, and as per the survey of the industry, by 2025, the industry worth will be Rs 64,500 Crore.
As we are telling you it’s an emerging sector, this doesn’t mean it’s a new field. Avon is considered to be the oldest registered Network Marketing company, which was started in 1886. In India, network marketing is gaining continuous growth with a growth rate (CAGR) of about 4.8% each year.
If you also want to become a part of this industry, which is known as the Business of 21st Century, and looking for the Top 10 Best Network Marketing or MLM Companies in India to join in 2022, then here you’re at the perfect platform. The ranking of each direct selling company is based on its growth rate, work culture, and the niches the company covers.
Advertisement
Top 10 Network Marketing Companies to Joine
1. Amway
Origin Country: United States.
Headquarters in India: Gurgaon, Haryana
Revenue: 8.5 Billion (Global, FY2020)
Employees: 2,500 (India)
Leading Product Categories: Health, Beauty and Personal Care
Founded by Jay Van Andel and Richard DeVos in 1959, Amway is considered to be the best network marketing company not only in India but all over the world. Amway sells more than 140 world-class products in India. The American multi-level marketing company prominently sell health, beauty and personal care products. Last year, in the FY2020 the company reported global revenue of $8.5 Billion with a 2% increase from the previous financial year 2019.
If one wants to join this world-leading Network Marketing Company, let us tell him/her, recently “The Brand Story” has awarded Amway India as “India’s Greatest Workplace 2020”. Those who work for the company as a salesperson are known as Independent Business Owners (IBOs).
2. Mi Lifestyle Marketing Global
Origin Country: India
Headquarters: Ghaziabad, Uttar Pradesh
Revenue: ₹500 Crore (India, FY2020)
Employees: 10,000+ Employees
Leading Product Categories: Agro-Care, Body-Care, Food, Health-Care, Nutritional-Care, and Personal-Care Products.
This Indian-Origin Company was founded by Mohamed Omar Arshak Jawhar and Vittobha Suresh in Chennai, Tamil Nadu on 14 March 2013. The MLM Company mainly focuses on Agro-Care, Body-Care, Food, Health-Care, Nutritional-Care, and Personal-Care Products. In FY2020, the company reported revenue of ₹500 Crore. Mi Lifestyle Marketing Global Private Limited has more than 10,000 distributors.
3. Hindustan Unilever Ltd
Origin Country: India
Headquarters: Mumbai
Revenue: ₹400,400 Crore (India, FY2020)
Leading Product Categories: Foods, Drinks, Cleaning, Personal Care, and Water Purifiers
India’s largest Fast-Moving Consumer Goods (FMCG) Company, Hindustan Unilever was founded in 1933. In 2003, the company stepped into the network marketing Industry. Its direct-selling venture focuses on Foods, Drinks, Cleaning, Personal Care, and Water Purifiers products. In FY2020, the company recorded a revenue of ₹400,415 Crores.
4. Herbalife
Origin Country: United States
Headquarters: Bengalore, Karnataka
Revenue: $5.5 Billion (Global, FY2020)
Employees: 9,900+ (worldwide)
Leading Product Categories: Protein bars, teas, vitamins, sports hydration, energy, and personal care products.
As the name suggests, this global Multi-Level Marketing Company mainly focuses on dietary supplements like – Protein bars, teas, vitamins, sports hydration, and energy. Founded by Mark R Hughes in 1980, Herbalife has 9,900+ employees and 4.5 million independent distributors globally. The company operates business in 94 countries. Talking about its revenue, last year in FY2020 Herbalife announced that they have reported all-time high annual net sales of $5.5 billion with a 13.6% increase from the previous year.
In India, they reported net sales of ₹500 Crores for FY2020 with a 28.00% increase from the previous year.
5. OriFlame
Origin Country: Sweden
Headquarters in India: Mumbai
Revenue: €1.2 Billion (Global, FY2020)
Employees: 6000 (worldwide)
Leading Product Categories: Skin Care, Makeup, Fregrance, and other personal care products.
Oriflame is a Swedish Multi-Level Marketing (MLM) company, founded by two brothers Jonas Af Jochnick, and Robert Af Jochnick in 1967. The company focuses on selling Beauty and Personal Care products like – Makeup, Fragrance, Moisturizer, Protecting Balm etc. Oriflame operates business in over 60 countries with a team of 6,000+ employees. Recently, the MLM company reported revenue of €1.2 billion globally in FY2020.
Leading Product Categories: beauty and skincare products
One of the oldest Direct Selling companies, Avon is the second-largest direct selling company in the world. The reason, we have mentioned Avon in the 6th position is its continuous decrease in revenue from the last 5 years. Especially in 2020, COVID period, the company has lost one-third of sales. In FY2019 the company reported a net sales of $5.5 Billion, while in the FY2020, the company reported annual sales of $3.63 Billion and suffered a loss of $1.87 Billion.
However, the company has 6.4 Million distributors all around the world. And it operates business in over 70+ countries under the leadership of CEO Angela Cretu.
7. RCM
Origin Country: India
Headquarters: Bhilwara, Rajasthan
Revenue: ₹14000 (India, FY20)
Employees: 5000+ (India)
Leading Product Categories: electronic items, footwear, and plasticware.
Bhilwara-based Network Marketing Company RCM Business is founded by Fashion Suitings Pvt. Ltd. In the Last Financial Year 2020, the emerging MLM company has reported an annual turnover of ₹14000 with a 20% increase from the previous year. The company also has a range of 700 products.
8. Modicare
Origin Country: India
Headquarters: Delhi
Revenue: ₹1723 Crores (India, FY2020)
Employees: 500+ Employees
Leading Product Categories: Skin Care, Personal Care, Makeup, Jewellary, Watch.
Founded by Samir Modi in 1996, Modicare is one of the fastest-growing Network Marketing companies. In the Financial Year 2020, the company reported net sales of ₹1723 Crores and the organization is growing at the CAGR of 60%. Let us tell you, apart from Modicare, Samir Modi has also founded 24SEVEN retail store chains and Colorbar Cosmetics.
9. Vestige
Origin Country: India
Headquarters: Delhi
Revenue: ₹500 Crores (India, FY2020)
Employees: 500+ (India)
Leading Product Categories: Health and Personal Care
Vestige, a leading network marketing company in the country was founded in 2004. The company focuses on selling health and personal care products. It has more than 47 offices all around the country. After establishing success in the country, now the Pvt. Ltd. firm is expanding its business in neighbourhood countries like – Saudi Arabia, Sri Lanka, Bangladesh, Malaysia, and Thailand.
The Emerging network marketing firm has a variety of health and beauty products and with the help of Direct Selling, the company is reaching their customer’s doorstep. The company has not submitted its first financial year report yet. Keva Kaipo Industries Pvt. Ltd has three directors, Madan Lal, Karan Goel and theird unconfirmed.
Passionate news enthusiast with a flair for words. Our Editorial Team author brings you the latest updates, in-depth analysis, and engaging stories. Stay informed with their well-researched articles.
Electric vehicle manufacturer Rivian has been slapped with a lawsuit which alleged that the company misled the investors with false claims regarding its business, operations and prospects.
The class-action lawsuit made a number of allegations which included overstating the demand of its Electric vehicles and also not making it clear how it will handle the negative and near-term macroeconomic impacts.
The lawsuit also revealed that Rivian’s business was experiencing reduced demands as well as increased customer cancellations precipitated by inter alia, high interest rates.
Advertisement
The orders had significantly reduced and this has significantly reduced the profits and the manufacturing of vehicles in 2024.
Rivian Faces New Class-Action Lawsuit Alleging Deceptive Statements
The lawsuit also alleged that the Company’s public statements were materially false and misleading at all relevant times.
Rivian’s stock, like all other EV startups, has been tanking and this has angered the investors who saw a major portion of their investments eroded and a number of law firms like Bernstein Liebhard LLP announced this week that it has filed a securities class action lawsuit on investors’ behalf.
Advertisement
The lawsuit stated that the EV manufacturer had violated the Securities Exchange Act of 1934 and has asked investors who had bought shares of Rivian Automotive, Inc. between March 1, 2023, and February 21, 2024, to join its suit.
The company’s stocks have fallen and one of the primary reasons was the high interest rates. Rivian’s products are beyond the reach of an average income household.
The Rivian’s Electric vehicles target customers were wealthier clients and the spurt in order cancellations means this class is walking away from Rivian’s product.
The stocks of the company were popular for the investors but the reduced demands caused by higher borrowing cost have hit its stock prices badly.
The price war has also affected the EV sector and the company also with its competitors like Tesla has been uniformly affected.
Advertisement
The EV sector marked value has tanked by more than 57% year-to-date.
The chance of a fall in interest rates is not expected since the Federal Reserve will not lower the benchmark interest rate since it could lead to a bout of hyperinflation.
Also another factor which will discourage the Federal Reserve to lower interest rates is the soaring energy prices caused by the war in Ukraine and the Middle East.
Kennywood’s Steel Curtain roller coaster will not be available this 2024 season, and this has miffed a Kensington man to the extent that he has filed a lawsuit against Kennywood and its parent companies, alleging that the officials had known this fact long before but withheld it to boost season pass sales.
Lawsuit Against Kennywood
The lawsuit, filed in the Allegheny County Common Pleas Court by Joshua Miller and his attorney, John A. Biedrzycki III on Monday, alleges that it was a deliberate attempt to hide the fact to accrue financial benefits by boosting season pass sales.
The lawsuit alleges that Kennywood has created advertising campaigns targeting consumers like Mr. Miller and others to purchase the 2024 season pass under the belief that the benefits included myriad park attractions, including the Steel Curtain.
Advertisement
In the lawsuit, it was revealed that Mr. Miller bought his season pass under the assumption that all rides would be operational.
However, on April 17, three days before the park opened for the season, it was revealed that Steel Curtain would be closed for the season.
The announcement was made by Ricky Spicuzza, the park’s assistant general manager, and the reason for the closure was cited as the coaster undergoing an “extensive modification project.”
Advertisement
Ricky Spicuzza said,
“We understand the frustration many of you have felt not being able to experience the Steel Curtain. On behalf of our entire team, we absolutely share that frustration with you.”
However, the lawsuit contends that the fact was known long before last week that the 220-foot-tall coaster would be out of commission.
The lawsuit states,
Advertisement
“The company withheld this information from season pass purchasers so as not to lose season pass customers, or, alternatively, so as not to offer a discount on season passes due to the unavailability of the Steel Curtain.”
The lawsuit also details numerous violations of the state’s unfair trade practices and consumer protection law. This includes failure to disclose the Steel Curtain’s closure with the full knowledge that the consumer believed that it would be functional for the 2024 season.
The park offered varied passes, which ranged from season passes priced from $109.99 to $239.99.
The lowest endowed pass was the bronze pass, which provided unfettered admission except on certain blackout dates.
Advertisement
The premium range included the platinum pass, which offered year-round admission to Kennywood, Sandcastle, Idlewild, and Palace Entertainment’s Dutch Wonderland in Lancaster.
Additionally, it also offered free parking, discounts on food and retail, and three free guest tickets.
Prime Energy, the sports drink from Prime Hydration, has been hit by a number of lawsuits for containing excessive amounts of caffeine and PFAS. Another lawsuit was filed on April 8 in the Southern District of New York, accusing Prime Hydration, the parent company which manufactures the sports drink, of engaging in misleading and deceptive practices.
Prime Hydration was founded by two Logan Paul and KSI in 2022, and the products became very popular thanks to the huge followings of the YouTubers. However, the company is now facing a slew of lawsuits over the ingredients in their energy and sports drinks.
New Lawsuit Against Prime Hydration
The latest lawsuit, filed on April 8, accuses the company’s 12-ounce energy drinks of containing 215-225 milligrams of caffeine, exceeding the permissible limit of 200 milligrams. The lawsuit was filed by Lara Vera, a resident of Poughkeepsie, New York.
Advertisement
The lawsuit details that the plaintiff had purchased Prime’s Blue Raspberry products on numerous occasions in August 2022 for about $3 to $4 each, unaware that the products contained caffeine beyond the permissible limits. The plaintiff is seeking damages of $5 million from the company. Lara Vera’s lawsuit alleges that Prime advertised 200 milligrams of caffeine, which is equal to six Coke cans or two 12-ounce Red Bulls. One Red Bull can could contain 114 milligrams of caffeine.
The suit also alleges that there are no safe limits of caffeine for children and that caffeine has been indicted for causing tachycardia, headaches, convulsions, tremors, upset digestion, and adversely affecting mental health.
Advertisement
Earlier, Senator Charles Schumer, D-N.Y., had asked the Food and Drug Administration (FDA) to investigate Prime energy drinks in 2023 after reports that the products contained high levels of caffeine. The Senator also accused the company of using vague marketing tactics focused on young people, influencing parents to buy the caffeine-laced drinks for their kids. The lawsuit by Vera also quotes the Senator’s call to the FDA.
Prime is also facing another lawsuit filed on Aug. 2, 2023, in the Northern District of California by the Milberg law firm on behalf of Elizabeth Castillo and others. The lawsuit charges Prime’s products with using flavors containing PFAS, or “forever chemicals.” Forever chemicals are a class of chemicals that are not degraded in the human body or nature and have been indicted as a carcinogenic substance. Independent third-party testing has confirmed that Prime Hydration grape flavor contained PFAS.
