Shopping is something that every community is always attracted to. Black Friday Marketing Strategies, There are loads of options to purchase, for people with various interests. Shopping is not simply limited to clothes and accessories, but with all sorts of appliances like that of electrical gadgets, furniture, home décor, and many more. Money and availability of money are what drive people towards these shopping sites and areas.
The main reason behind the success of online shopping platforms is the attractive offers they provide. Every brand or app, usually comes up with their strategies and names for a particular season, during which items are offered at lower rates and better offers than the regular days. Offers include cash discounts, buy one get one free offer, or even gift vouchers or a free purchase on crossing a certain purchase limit. The news regarding the offers is communicated to potential customers throughout the season, in such a way that they visit and ensure a purchase. Also, for existing customers as well, there are loyalty offers that are further attractive.
Among all the seasons, the most popular include, Black Fridays and Cyber Mondays. There lies a pretty interesting history on how the concept of Black Friday came up throughout these years and continues to be so. Black Fridays are often overlooked by online store holders as well as the customer since both of the parties are going to be benefited.
Marketing Ideas for the Black Friday Sale
So, here is a list of best marketing ideas and strategies for the Black Friday 2020:
The content on whichever website you are Black Friday Marketing Strategies is going to matter. The quality of the content provided is going to affect your revenue ultimately. The content provided should be acting as your marketing tool, in the best possible cost-effective manner it also works as a CRM strategy. The more information you give to your customers the more trust you are building. Inclusion of photographs of your product, explanation of the product design, and details in an irresistible manner is the key to marketing with content. Ultimately, the product description and the upcoming features should be highlighted as much as possible to serve the purpose.
Social Media reach:
Yes, social media plays a significant role in every form of marketing. Nowadays, not only celebrities but also, there are plenty of ambitious influencers who can be approached for marketing. Apart from that, making sure your existence over the network is possible only through social media. Appointing a good and professional social media handler for the same is going to serve long term benefits. Social media can be used to inform updates and offers of your store.
Firstly, having a large customer base, that is followers on social media platforms like Instagram and Facebook is to be ensured. Black Friday Marketing Strategies, How much ever the followers are, what is going to matter is the number of conversions and the loyal customer which you would be developing which is the result of inbound marketing strategy In this platform too, promoting creative and good quality photographs are the key to success. Building the best looking professional photo galleries in your handle can make your store popular, as these are going to be shared maximum across the internet.
Let them rush:
Anxiety is an uncontrollable human emotion, especially, when it comes to shoppers. Smart marketers often take advantage of this emotion, which in turn leads to more sales. Making customers curious about something would at the same time, drive a lot of traffic. It is also basic human psychology when it comes to hearing the word “Offer”, yes so what about keeping things in suspense.
This is a commonly used criterion when it comes to seasonal sales, such as Black Friday. Promoting products with hourly offers can do magic. There is a wide category of products, so what about offering different slabs and hours for Accessories and another exclusively for Gadgets? Yes, there lies the tactic. It makes it easier for the customer to hunt their products too!
The traditionally offered benefits were mentioned previously as in cash discounts and the Buy one Get one Free. But unfortunately, as the world grows, so does the creativity too. Marketers come up with highly innovative techniques to grow business.
The best example of these is offering Gift Cards, on purchases, Yes, stores often offer gift cards to the customer on purchasing up to a certain limit, which can be redeemed based on underlying terms and conditions.
So, what happens here is that customers are attracted to purchase a few more, simply to avail of these Gift cards. Another clever trick thereby implemented. Other than this, the present benefits include, both in kind as well as in cash forms like Free Shipping, Rewards, Bonus Points, Easy Returns and Cash backs.
Yes, hashtags are a less familiar term to the previous generations. Hashtags emerged in the current era, making it easier to gain a wider reach, through tagging and mentions. These are simply like the function of keywords when it comes to performing the function of visibility. Usage of more and appropriate hashtags gives your product a wider reach and gain popularity.
For instance :
#thanksgivingsales and #fridaysales are very appropriate for the scenario.
Yes, traditional email marketing can be helpful to reach the audience. Sending emails to potential buyers, with catchy subjects can increase the open rates, which gives more possibilities to traffic and in the end increase conversion rates. Along with the same old traditional strategies for email marketing, efforts have to be made in such a manner, that it engages the audience, by simple and creative means for whom email marketing companies can be approached.
Old is Gold:
A customer is always the king in today’s market and customer loyalty is the biggest asset. For a customer to be loyal, it highly depends on the efforts made by the seller. The netter the customer is treated, the better would be your revenue per customer. So what matters here is to ensure that you do not forget your customer.
Let it be, your age-old customer, but doesn’t buy that frequently now, so keep alerting them that you have not forgotten them, which is the customer relationship management strategy. Yes, that’s the reason behind why you always see a Myntra pop-up notification, in a very personalized manner, every time. Giving rise to that feeling of attachment between the customer and the brand is another element.
Not all strategies would be a 100% success:
Experimenting is never a mistake. But at the same time, prevention is always better than cure. So does it go with the trials? Conducting trials of your future level of offers is a good method to ensure better management in the organization as a whole, whether to comply with the regulations as well as to check the compatibility of such lump sum and volume all at a time.
Pre Book options:
Giving this facility is otherwise taken as giving early access or rights to your favorite customers. Yes, ensuring your value towards customers can be done by notifying and giving them a choice to pre-book orders, so that no issue of shortage happens. It can also help the stores for better inventory management.
In this pandemic year of 2020, staying in contactless is the key to safety. Make sure you provide and deliver items by giving priority to safety. After all, 2020 has driven more people into online shopping, due to restrictions and safety issues that arise while visiting physical stores.
So, yes, this is the best opportunity, which comes along with a bit of challenge that can be faced easily, by any marketer. Also, since the majority of people spend time online these days, it is easier to gain importance and reach too. Every curious shopper would be waiting for this day to arrive, with lots of expectations and fresh trends, To satisfy these at best quality and freshness is completely left to the clever marketers!