Content marketing is all about telling a story that captures the attention of your audience effectively for them to take the desired action. Since millions of websites are created every day, it means that you are not the only person who’ll be telling a good story. To win at this game, you need to be strategic and ready to share your story with your audience.
In our connected world, the most interesting stories always stand out. If you are consistent with telling good stories, you’ll achieve all your goals. If you’ve been looking for a sustainable content marketing plan for your business or even to find how to “write my thesis” or essay help, you’ve come to the right place. Today, we are going to show you why blogging is essential to your content marketing strategy.
Blogging and content strategy
Your content strategy should include blogging for the following reasons:
- You’ll generate more leads
According to essay writer online, Brandon Gills, from AssignmentHolic, having an effective content marketing strategy will greatly boost your performance especially if you use blogging. Studies show that blogs generate three times as many leads as ads. So, why don’t you put in a few hours in creating amazing content?
- Blogs drive traffic to your site
A blog will help in increasing traffic to your website from other platforms and SEO. Blogs give your audience a reason to keep coming back to your website every time.
- Blogs increase the likelihood of being found
If you’ve decided to create a blog for your business, you cannot afford to publish low-quality content. Businesses with blogs are four times more likely to be found in organic search. Also, sites with blogs are likely to have inbound links. More inbound links result in greater domain authority. This means that your content will have a higher chance of ranking on search results.
- A blog magnifies your brand
Have you been struggling to build a brand? The best way to improve the image of your brand is by publishing high-quality content regularly on your blog or website. Blogging will not help you acquire organic traffic but also improve reader awareness levels while solidifying your brand.
- Blogs enhance transparency
There is no better way to show your business’s core values than through blogging. Blogging will give you a chance to communicate with your clients anywhere. If you are a startup, consider starting a blog and starting conversations with your clients early on.
- Blogging describes your WHY
Every business has a WHY for existing. Why do you offer your products and/or services? Why do you work hard to capture a larger market share? Why do you care about your results? Your WHY plays an important role in showcasing your passion to solve an existing problem.
- Blogging is a long term strategy
You’ll reap the fruits of your labor in the future. It takes time to build a brand and promote your business. But once it becomes your target market’s priority, you will reap the rewards. As long as you stick to publishing high quality and relevant content, there’s nothing that will stop you from achieving your goals.
- Blogging is affordable
There are a lot of platforms online that offer free blogs. While they are not the best for someone who wants to reach the top or who sometimes finds the college paper writer or some paper writers for help, they’ll help you understand how to manage your blog before you invest your hard-earned cash. Even for blogs that you pay for, the standard rates are quite cheap. A blog will drive your traffic up and help you achieve your goals. Blogs are much easier to manage than webinars and YouTube videos.
- Blogging gives influencers a chance to promote your brand
Influencers are popular people in your niche who can help you promote your brand and boost your revenues. By creating a blog, you’ll be giving them a chance to share something from your brand and increase your market share. In business, the word of mouth is more powerful than any marketing strategy.
Crafting a blog content strategy
To craft an effective blog content strategy, you need to follow these five simple steps:
- Define your goals
If there’s one thing you should take away from this article, its goal-setting. People who set goals are 42 percent more likely to achieve them than people who don’t. As the saying goes, you can’t shoot at a target you can’t see. You need to be specific with your goals.
Saying that you want “more money” or “more traffic” is not enough. You need to include the amount of money you want and set a deadline. An example of a specific goal is. “Increase revenue by 20 percent in four months”. All your goals should follow the SMART criteria, says the essay writing service uk.
- Research on your target market
Before creating content and sharing on your platform, you need to know who your audience is. Who is interested in the products or services you are offering? What is their age range? Which online platforms do they spend most of their time on? How do they communicate with each other?
You need to understand the problems that are facing your audiences and how to solve them effectively. Once you know your target market, you’ll easily connect with them and achieve your goals.
- Come up with content ideas and keywords
Keywords are critical if you want to have an effective blog content strategy. Without them, you are going to have a hard time improving your rankings. Without ranking, driving traffic consistently will be a hustle. You should use keywords that have low competition and high search volume. This of course depends on the products and services you are offering.
Coming up with content ideas shouldn’t be a difficult task. You can look at what your competitors are doing to capture a larger market. If you’ve been publishing content for some time, remember to update older articles on your site. Also, writing about the solutions to problems facing your audience will help you promote your brand.
- Create a content calendar
A content calendar is a system that helps you ensure that your content meets your requirements and is published on time. The most effective calendars have email marketing and social sharing integrated to keep things organized. Consider using apps such as Trello and Google Calendar to create your blog content.
- High-quality content pays off in spades
Once you have your keywords, a content calendar and you know your audience, it’s time to build your content. Great content is not just written but also assembled. Before publishing your content, ensure that it is:
- Well-written without spelling and grammatical errors. Avoid using complex words. The last thing your audience wants is to use a dictionary every time they are reading your content.
- Researched – you’ve done your homework and included case studies and statistics.
- Rich in quality pictures and images. They also have to be relevant.
- Formatted for skimmers – using plenty of headings, bullet lists, quotes and sub headers
As you’ve seen, blogs are powerful. As you start this journey, you might be tempted to publish content as fast as you can. While publishing content regularly will keep your audiences entertained and informed, you don’t want to overdo it.
Take your time to create high-quality content. A content calendar will help you find the right balance. You need to communicate with your readers regularly. Most content creators never interact with their audiences. And this is one of the leading causes of failure.
Spending twenty to thirty minutes interacting with your audiences before and after publishing content will help you connect with them and get more content ideas. Finally, things are going to get hard at some point. Don’t give up! As long as you keep on keeping on, you’ll achieve all your goals.