Famous fast fashion brand Zara is currently facing criticism after the release of their new campaign, ‘The Jacket.’ As the renowned Spanish fashion brand is no stranger to controversies, in their new campaign featuring model Kristen McMenamy posing with dummies wrapped in plastic cloth, the ad has sparked outrage across the globe, with some noting its alleged similarities to the ongoing Gaza destruction.
#BoycottZara trends on Twitter, here’s the whole matter
The hashtag #BoycottZara is trending on Twitter, with many expressing their views.
Informed by Zara via a tweet, the latest collection will be part of the brand’s Atelier series, stating, ‘a limited edition collection from the house celebrating our commitment to craftsmanship and passion for artistic expression.’
Meanwhile, some netizens on social media are shocked to see the ad and are urging others to boycott Zara.
The brand maintains its focus on design and the overall vibe of the campaign, but the current campaign images are triggering backlash from the public. #BoycottZara is trending on Twitter with much criticism of their actions. One user wrote, ‘My jaw dropped seeing this. Boycott for life. You are disgusting demons. I can’t believe what I’m looking at.’
The fashion giant has yet to address the ongoing controversy, and no official statement has been released. As reported by The Indian Express, Earlier in October 2022, Zara became the center of the Israel-Palestine conflict when Zara’s franchise holder in Israel expressed support for the extremist Jewish Forces party.
As a result, many retail stores in the area suffered major losses, losing tens of millions in a short amount of time. With the current campaign controversy, many on social media are raising concerns about the boundaries between fashion and politics.
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Additionally, the brand is known for never taking accountability for its actions despite facing significant losses. The global image of Zara is currently at stake, and it’s just a matter of time before they suffer losses once again.
