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Brand Storii aims to increase its presence in Uttarakhand through acquisition of a river-front property

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Brand Storii to expand presence in Uttarakhand with a river-front property

ITC Hotels expands its portfolio with the signing of Storii Rishikesh in Uttarakhand, set to open by 2026. The property will offer well-appointed rooms, banquet facilities, dining options, and recreational amenities in a serene hillside location with river views.

ITC Hotels, with nine operating properties and a pipeline of four in Uttarakhand, is focusing on a strategic asset right growth strategy. Anil Chadha, Chief Executive, ITC Hotels, highlighted the increasing demand for wellness and immersive guest experiences in Rishikesh, making it a popular destination for both domestic and international travelers.

Piyush Aggarwal, Director, Alokik Ganga Pvt Ltd, expressed confidence in the partnership with ITC Hotels to contribute to the growth of Rishikesh as a leisure destination. Storii by ITC Hotels is a collection of boutique properties designed to cater to the evolving needs of travelers, offering unique experiences at various destinations around the world.

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Storii Rishikesh is expected to provide a tranquil escape from urban life, offering guests a blend of adventure sports, moments of calm, and intimate gatherings. With its scenic location and range of amenities, the property aims to become a sought-after getaway for travelers seeking a unique and memorable experience in Uttarakhand.

IANS, established in 1986, is India's largest independent news service, offering 24x7 news from India and South Asia, and a preferred source for diverse content across six business verticals.

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