Business

What to consider when building a brand?

This simple guide will help you to know all the little things you need to keep in mind while scaling up your brand. Check out these steps to make a successful brand

Published

3 years ago

November 11, 2020

Manvendra Chaudhary

Looking to make an impressive brand that drives speedy sales for you? When it comes to building a professional brand, it’s not that easy. There are many challenges faced while building a successful brand. What do you think, all those big brands were made without facing problems? You probably know that already if you are on the path of building a brand.

If you are looking to build a successful brand, then you must make sure it is unique, and that requires having a unique name. It is the first step before building any brand. Searching for some unique names for your brand? You can try using a business name generator.

A recognizable and unique name can attract a lot of good customers to your brand. A business name generator can be your lifesaver in this process. According to top successful entrepreneurs, if you want to create a big brand, then the name has to stand out.

What is a brand?

Most of the time, people consider a brand and a business as quite the same thing. However, when we look deeper, they are different. A brand is a much larger term than a business. A brand is a name that represents you and your work. It is a name that makes you stand out from the crowd.

If you are looking to rebrand your business or start a new one then you must know what to consider while building a successful brand. This simple guide will help you to know all the little things you need to keep in mind while scaling up your brand.

Things to consider while building a “brand”

Check out these steps to make a successful brand:

Choose a unique name for your business

As we mentioned above, a brand name is something that would represent you. It would differentiate you from the other businesses in your niche. Not only this, but an attractive name can bring really good customers to your brand. This will automatically boost your name in the market and in turn, increase your sales and revenue.

Apart from this, the selected name should match the niche in which you are going to make your brand. Many things are dependent on the name of a brand such as the creation of the logo, marketing, etc. Also, it is going to affect your domain name, so be sure that the name matches your domain.

Check your competitors and target audience

Before you step into this crowded market, you need to know your competitors. You also need to find the correct audience to target. If you target an audience that is not interested in your niche, then it won’t help you at all.

While you are doing the research, you need to take note of these important points:

Customers to which you can sell your product easily
The interest of your customers (what they are talking about or what they are looking for)
The brands that are already successful in your niche and how they are selling their products

You can check your competitors and target audience by checking out their social media handles. You can go and ask the people from your target audience about which brands in your niche they buy from and why.

Choose your slogan

A slogan is one of the most important points to consider while building a brand. A slogan shows what your brand provides and represents. You can also use this slogan almost everywhere, like on your Facebook page, Twitter handle, Instagram page, business card, website headline, etc.

While choosing the slogan for your brand, make sure it gives a good impression. A short & catchy slogan can make a good impression on your target audience.

Design a logo for your brand

A logo is going to represent your brand. It will be the face of your brand. A company logo is something that remains in the customer’s mind for a while. If it’s catchy and attractive, it can make it easier for customers to remember the name of your brand.

This logo is going to appear almost everywhere to represent your brand. Make sure the logo is identifiable, catchy, and attractive.

Promote your brand

At the end, when everything is set, you have to start promoting your brand. Marketing is proven to be one of the best ways to reach out to the people of your niche. Just make a good strategy and follow it to boost up your name in the market. Marketing is not only done online. There are other ways to market your brand. You just need a clear vision.

Conclusion

So, this was all you need to keep in mind while setting up your brand. The process does not end with making logos, slogans, or promotions. You need to keep evolving and keep an eye on your competitors. In addition, even if your brand is stable you should still keep trying new tactics and strategies. Also, the customer is the most valuable thing for a brand, so make sure to deliver the best products.

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Manvendra Chaudhary

Manvendra Chaudhary, with over 5 years of professional experience as CEO of Unique News and Megalent Marketing, shares insights on life, business, and health for your success.

World

New Class-Action Lawsuit Accuses Rivian of Making Materially False and Misleading Statements

Published

10 hours ago

April 25, 2024

Manoj Nair

New Class-Action Lawsuit Accuses Rivian of Making Materially False and Misleading Statements

Electric vehicle manufacturer Rivian has been slapped with a lawsuit which alleged that the company misled the investors with false claims regarding its business, operations and prospects.

The class-action lawsuit made a number of allegations which included overstating the demand of its Electric vehicles and also not making it clear how it will handle the negative and near-term macroeconomic impacts.

The lawsuit also revealed that Rivian’s business was experiencing reduced demands as well as increased customer cancellations precipitated by inter alia, high interest rates.

The orders had significantly reduced and this has significantly reduced the profits and the manufacturing of vehicles in 2024.

Rivian Faces New Class-Action Lawsuit Alleging Deceptive Statements

The lawsuit also alleged that the Company’s public statements were materially false and misleading at all relevant times.

Rivian’s stock, like all other EV startups, has been tanking and this has angered the investors who saw a major portion of their investments eroded and a number of law firms like Bernstein Liebhard LLP announced this week that it has filed a securities class action lawsuit on investors’ behalf.

The lawsuit stated that the EV manufacturer had violated the Securities Exchange Act of 1934 and has asked investors who had bought shares of Rivian Automotive, Inc. between March 1, 2023, and February 21, 2024, to join its suit.

The company’s stocks have fallen and one of the primary reasons was the high interest rates. Rivian’s products are beyond the reach of an average income household.

Also Read: Prime Hydration Faces Lawsuits Claiming Its Sports Drink, Prime Energy, Contains PFAS and Excessive Caffeine

The Rivian’s Electric vehicles target customers were wealthier clients and the spurt in order cancellations means this class is walking away from Rivian’s product.

The stocks of the company were popular for the investors but the reduced demands caused by higher borrowing cost have hit its stock prices badly.

The price war has also affected the EV sector and the company also with its competitors like Tesla has been uniformly affected.

The EV sector marked value has tanked by more than 57% year-to-date.

The chance of a fall in interest rates is not expected since the Federal Reserve will not lower the benchmark interest rate since it could lead to a bout of hyperinflation.

Also another factor which will discourage the Federal Reserve to lower interest rates is the soaring energy prices caused by the war in Ukraine and the Middle East.

Also Read: Lawsuit Claims Kennywood Concealed Steel Curtain Closure to Boost Sales

World

Lawsuit Claims Kennywood Concealed Steel Curtain Closure to Boost Sales

Published

14 hours ago

April 25, 2024

Manoj Nair

Lawsuit Claims Kennywood Concealed Steel Curtain Closure to Boost Sales

Kennywood’s Steel Curtain roller coaster will not be available this 2024 season, and this has miffed a Kensington man to the extent that he has filed a lawsuit against Kennywood and its parent companies, alleging that the officials had known this fact long before but withheld it to boost season pass sales.

Lawsuit Against Kennywood

The lawsuit, filed in the Allegheny County Common Pleas Court by Joshua Miller and his attorney, John A. Biedrzycki III on Monday, alleges that it was a deliberate attempt to hide the fact to accrue financial benefits by boosting season pass sales.

The lawsuit alleges that Kennywood has created advertising campaigns targeting consumers like Mr. Miller and others to purchase the 2024 season pass under the belief that the benefits included myriad park attractions, including the Steel Curtain.

In the lawsuit, it was revealed that Mr. Miller bought his season pass under the assumption that all rides would be operational.

However, on April 17, three days before the park opened for the season, it was revealed that Steel Curtain would be closed for the season.

The announcement was made by Ricky Spicuzza, the park’s assistant general manager, and the reason for the closure was cited as the coaster undergoing an “extensive modification project.”

Ricky Spicuzza said,

“We understand the frustration many of you have felt not being able to experience the Steel Curtain. On behalf of our entire team, we absolutely share that frustration with you.”

However, the lawsuit contends that the fact was known long before last week that the 220-foot-tall coaster would be out of commission.

The lawsuit states,

“The company withheld this information from season pass purchasers so as not to lose season pass customers, or, alternatively, so as not to offer a discount on season passes due to the unavailability of the Steel Curtain.”

The lawsuit also details numerous violations of the state’s unfair trade practices and consumer protection law. This includes failure to disclose the Steel Curtain’s closure with the full knowledge that the consumer believed that it would be functional for the 2024 season.

The park offered varied passes, which ranged from season passes priced from $109.99 to $239.99.

The lowest endowed pass was the bronze pass, which provided unfettered admission except on certain blackout dates.

The premium range included the platinum pass, which offered year-round admission to Kennywood, Sandcastle, Idlewild, and Palace Entertainment’s Dutch Wonderland in Lancaster.

Additionally, it also offered free parking, discounts on food and retail, and three free guest tickets.

Also Read: Prime Hydration Faces Lawsuits Claiming Its Sports Drink, Prime Energy, Contains PFAS and Excessive Caffeine

World

Prime Hydration Faces Lawsuits Claiming Its Sports Drink, Prime Energy, Contains PFAS and Excessive Caffeine

Published

1 day ago

April 24, 2024

Manoj Nair

Prime Energy, the sports drink from Prime Hydration, has been hit by a number of lawsuits for containing excessive amounts of caffeine and PFAS. Another lawsuit was filed on April 8 in the Southern District of New York, accusing Prime Hydration, the parent company which manufactures the sports drink, of engaging in misleading and deceptive practices.

Prime Hydration was founded by two Logan Paul and KSI in 2022, and the products became very popular thanks to the huge followings of the YouTubers. However, the company is now facing a slew of lawsuits over the ingredients in their energy and sports drinks.

New Lawsuit Against Prime Hydration

The latest lawsuit, filed on April 8, accuses the company’s 12-ounce energy drinks of containing 215-225 milligrams of caffeine, exceeding the permissible limit of 200 milligrams. The lawsuit was filed by Lara Vera, a resident of Poughkeepsie, New York.

The lawsuit details that the plaintiff had purchased Prime’s Blue Raspberry products on numerous occasions in August 2022 for about $3 to $4 each, unaware that the products contained caffeine beyond the permissible limits. The plaintiff is seeking damages of $5 million from the company. Lara Vera’s lawsuit alleges that Prime advertised 200 milligrams of caffeine, which is equal to six Coke cans or two 12-ounce Red Bulls. One Red Bull can could contain 114 milligrams of caffeine.

Also Read: Johnson Controls subsidiary Tyco Fire Products to pay $750 mn to settle ‘forever chemicals’ lawsuit

The suit also alleges that there are no safe limits of caffeine for children and that caffeine has been indicted for causing tachycardia, headaches, convulsions, tremors, upset digestion, and adversely affecting mental health.

Earlier, Senator Charles Schumer, D-N.Y., had asked the Food and Drug Administration (FDA) to investigate Prime energy drinks in 2023 after reports that the products contained high levels of caffeine. The Senator also accused the company of using vague marketing tactics focused on young people, influencing parents to buy the caffeine-laced drinks for their kids. The lawsuit by Vera also quotes the Senator’s call to the FDA.

Prime is also facing another lawsuit filed on Aug. 2, 2023, in the Northern District of California by the Milberg law firm on behalf of Elizabeth Castillo and others. The lawsuit charges Prime’s products with using flavors containing PFAS, or “forever chemicals.” Forever chemicals are a class of chemicals that are not degraded in the human body or nature and have been indicted as a carcinogenic substance. Independent third-party testing has confirmed that Prime Hydration grape flavor contained PFAS.

Also Read: California mother files lawsuit against Tesla after her 2-year-old child starts Model X and runs over her