Who is Carolyn Aronson?
Carolyn Aronson is a dynamic force in the beauty industry, recognized as the founder, CEO, and sole owner of It’s a 10 Haircare. As a Latina entrepreneur with an inspiring rags-to-riches journey, Aronson transitioned from being a hairstylist to leading the professional haircare market. Her brand, renowned for the Miracle Leave-In Conditioner, has achieved global acclaim, with products available in salons, retail outlets, and online platforms around the world.
In addition to haircare, Aronson also established Be a 10 Cosmetics, a line aimed at simplifying and enhancing beauty routines. Her entrepreneurial drive, dedication to innovation, and focus on quality have solidified her status as one of the most influential women in the beauty industry today.
Carolyn Aronson Career
Aronson’s journey started as a hairstylist and salon owner, where she grew frustrated with hair products that made big promises but failed to deliver. Driven to create something better, she formulated Miracle Leave-In Conditioner and launched It’s a 10 Haircare in 2005.
Her company quickly soared to success, and by 2017, she took a significant step by buying out her business partner. Under her leadership, the brand expanded from being distributed in two countries to 73, with sales jumping from $200 million in 2017 to over $500 million by 2022. It’s a 10 Haircare also made history as the first independently owned haircare brand to air a Super Bowl commercial, a milestone that significantly boosted its global presence.
Aronson has also been acknowledged for her philanthropic work, championing women’s empowerment and entrepreneurship. In 2017, she trademarked National Love Your Hair Day, a marketing initiative that not only generated millions in sales but also promoted self-confidence and hair positivity.
Carolyn Aronson Net Worth
As of 2025, Carolyn Aronson’s net worth is estimated to be approximately $600 million. Her wealth primarily comes from her thriving haircare business, but her ventures into cosmetics and savvy marketing strategies have also strengthened her financial position. With the ongoing success of It’s a 10 Haircare and her sharp business sense, her net worth may continue to rise in the years ahead.
Carolyn Aronson Age
Carolyn Aronson, born in 1966, will be 59 years old in 2025. Yet, her endless energy and enthusiasm for business demonstrate that age is merely a number in the realm of innovation and success.
Carolyn Aronson Family: Husband and Children
Carolyn Aronson is married to Jeff Aronson, a businessman recognized for his work in finance and entrepreneurship. Together, they have five children, including a newborn who arrived in February 2022. Even with her busy career, Aronson has managed to juggle her responsibilities as a business leader and a devoted mother. She frequently attributes her family as a key source of inspiration and motivation throughout her entrepreneurial journey.
Carolyn Aronson Height and Weight
While exact details about Carolyn Aronson’s height and weight are not widely available, she is known for her confident and vibrant presence. Her dedication to wellness and self-care is evident, and she often emphasizes the importance of feeling good inside and out as part of her beauty philosophy.
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