Centre clarifies that startups are not required to seek permission before launching AI models

The Centre has issued an advisory stating that permission to launch new artificial intelligence (AI) models will only be granted to big tech platforms and social media subsidiaries, not startups. Union Minister Rajeev Chandrasekhar emphasized that the aim is to ensure the safety and trust of India’s Internet.

The advisory requires significant platforms to seek permission, label, and disclose consent to users about untested AI platforms. This process serves as an “insurance policy” to protect both platforms and consumers from potential liabilities. The government views the regulation of AI models as a shared goal among all stakeholders.

In response to recent controversies surrounding AI misuse, the Centre has directed big internet and social media platforms to prevent bias, discrimination, or any threat to the electoral process. Failure to comply with the guidelines will result in penal consequences, including prosecution under the IT Act. The Ministry expects platforms to submit an action taken-cum-status report within 15 days.

The guidelines specifically address the use of AI models, emphasizing the importance of ensuring that the technology does not facilitate the sharing of unlawful content. Non-compliance with the IT Act or IT Rules may lead to legal repercussions for intermediaries or platforms and their users. The government is committed to maintaining the integrity and security of the Indian Internet.