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Crossover Trends in the Fashion Industry

The world is changing rapidly and the fashion industry is no exception. Advances in technology lead to the emergence of new disruptive business models …

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Crossover Trends in the Fashion Industry

A world in constant change. And the world is changing rapidly and the fashion industry is no exception. Advances in technology lead to the emergence of new disruptive business models that transform the way things are done in the Fashion industry. In addition, the consumer is increasingly aware and empowered, seeking products and services that do not affect the environment and are socially responsible. This, in turn, also broadens their demands, expectations, complaints and comments through social networks.

New business models with new ways to satisfy consumer needs

Convenience, social responsibility, personalization, and speed are on the minds of consumers today. That is why new business models have appeared that seek to satisfy these needs. Some examples are the second-hand clothing model, the rental of Travis Scott Merch clothing and accessories, the purchase of subscription products, among others.

Second-hand clothing and accessories through digital media

One of the business models that is beginning to have quite a boom in developed countries and that is beginning to be seen more and more in Mexico is second-hand. This system allows customers to sell, buy or exchange fashionable items in good condition, through online applications or social networks.

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This modality is attractive for consumers, especially for the new generations, because it allows them to obtain items at a lower price or receive money for things they no longer use. In addition, it promotes responsible and sustainable consumption, which allows fashion items to have a longer life cycle, reducing their environmental impact.

Some players that have entered the market in Mexico with models of this type are EcoChic, Freecycle Network, Vlone Shop and Vintage Hoe. This implies that consumers are having more options to buy good quality clothes at more affordable prices; increasing competition in the Fashion industry.

Also Read: 5 Benefits Of Purchasing Hoodie Online For A Fashion Freak

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Fashion items rental

The traditional model of clothing rentals such as costumes, tuxedos or evening dresses has been in the market for some time, however, companies have emerged that are trying to conquer the market for renting clothes for daily use.

Rent the Runway was one of the pioneers in this concept, offering consumers more than 100,000 garment options, which they can obtain through different plans that allow renting from four garments, every eight days, to completely changing their wardrobe, each month. 

The consumer is looking for innovation in products and in the shopping experience

In the world of fashion, brands that don’t innovate are left behind. But the key to excelling in the market is not to innovate just for the sake of it: companies must deeply understand customer needs to tailor their product offering. But what are consumers looking for? They are looking for healthier, more sustainable, unique products that have functionalities that facilitate their day-to-day life. They are also looking for fun shopping experiences.

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Healthy fashion for the consumer and the environment

The trend of having a healthy lifestyle has grown considerably in recent years. Now the consumer is more aware of the characteristics of the products and services he purchases and takes care that they do not affect his body or the environment.

This trend also applies to the fashion industry. Customers know the materials with which the products in their wardrobe are made and they look for natural fibres, such as cotton, linen, silk, wool and cashmere, which replace synthetic fibres such as polyester and nylon. This is because natural materials have less impact on the environment and do not expose the body to the chemicals used in the polymerization of synthetic components.

Currently, there are several brands that have incorporated this trend in their products, such as Fair Indigo, a brand whose motto is “Style with a conscience”, since it uses mostly natural materials that are kinder to the planet, in addition to being concerned about paying a fair wage to its workers and suppliers.

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Interactive clothing

Technology is present in all objects of everyday life, and clothing and footwear are no exception. Today, brands seek to control factors that affect consumer health and comfort by making use of it.

Some of these products can already be found on the market:

• Mattresses or pyjamas for babies that change colour when the child has a fever.

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• Sportswear designed by PolarSeal that can be heated or cooled with the push of a button, as required.

• Caps that use the conduction of the skull bones to play music or make calls, designed by ZEROi.

• Wearable X Vibrate smart leggings, designed to correct yoga postures.

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Summary:

As consumer needs and expectations change, it is imperative that businesses evolve with them.

You must keep an eye on the consumer to know and anticipate their demands. It is also important to optimize the supply chain of companies so that they have the ability to deliver value in a sustainable way, with speed and flexibility. There are companies in the Fashion industry that have already taken this path and that will not stop innovating on issues of sustainability, logistics, operations, among other things, in order to satisfy the consumer. Likewise, players with disruptive business models are entering the market that have the potential to change the rules of the game.

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Tara is a seasoned journalist specializing in celebrity news, offering readers insider glimpses into the lives of stars. With a keen eye for detail and a passion for entertainment, she delivers engaging stories that captivate and inform her audience.

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New Class-Action Lawsuit Accuses Rivian of Making Materially False and Misleading Statements

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New Class-Action Lawsuit Accuses Rivian of Making Materially False and Misleading Statements

Electric vehicle manufacturer Rivian has been slapped with a lawsuit which alleged that the company misled the investors with false claims regarding its business, operations and prospects.

The class-action lawsuit made a number of allegations which included overstating the demand of its Electric vehicles and also not making it clear how it will handle the negative and near-term macroeconomic impacts.

The lawsuit also revealed that Rivian’s business was experiencing reduced demands as well as increased customer cancellations precipitated by inter alia, high interest rates.

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The orders had significantly reduced and this has significantly reduced the profits and the manufacturing of vehicles in 2024.

Rivian Faces New Class-Action Lawsuit Alleging Deceptive Statements

The lawsuit also alleged that the Company’s public statements were materially false and misleading at all relevant times.

Rivian’s stock, like all other EV startups, has been tanking and this has angered the investors who saw a major portion of their investments eroded and a number of law firms like Bernstein Liebhard LLP announced this week that it has filed a securities class action lawsuit on investors’ behalf.

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The lawsuit stated that the EV manufacturer had violated the Securities Exchange Act of 1934 and has asked investors who had bought shares of Rivian Automotive, Inc. between March 1, 2023, and February 21, 2024, to join its suit.

The company’s stocks have fallen and one of the primary reasons was the high interest rates. Rivian’s products are beyond the reach of an average income household.

Also Read: Prime Hydration Faces Lawsuits Claiming Its Sports Drink, Prime Energy, Contains PFAS and Excessive Caffeine

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The Rivian’s Electric vehicles target customers were wealthier clients and the spurt in order cancellations means this class is walking away from Rivian’s product.

The stocks of the company were popular for the investors but the reduced demands caused by higher borrowing cost have hit its stock prices badly.

The price war has also affected the EV sector and the company also with its competitors like Tesla has been uniformly affected.

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The EV sector marked value has tanked by more than 57% year-to-date.

The chance of a fall in interest rates is not expected since the Federal Reserve will not lower the benchmark interest rate since it could lead to a bout of hyperinflation.

Also another factor which will discourage the Federal Reserve to lower interest rates is the soaring energy prices caused by the war in Ukraine and the Middle East.

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Also Read: Lawsuit Claims Kennywood Concealed Steel Curtain Closure to Boost Sales

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Lawsuit Claims Kennywood Concealed Steel Curtain Closure to Boost Sales

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Lawsuit Claims Kennywood Concealed Steel Curtain Closure to Boost Sales

Kennywood’s Steel Curtain roller coaster will not be available this 2024 season, and this has miffed a Kensington man to the extent that he has filed a lawsuit against Kennywood and its parent companies, alleging that the officials had known this fact long before but withheld it to boost season pass sales.

Lawsuit Against Kennywood

The lawsuit, filed in the Allegheny County Common Pleas Court by Joshua Miller and his attorney, John A. Biedrzycki III on Monday, alleges that it was a deliberate attempt to hide the fact to accrue financial benefits by boosting season pass sales.

The lawsuit alleges that Kennywood has created advertising campaigns targeting consumers like Mr. Miller and others to purchase the 2024 season pass under the belief that the benefits included myriad park attractions, including the Steel Curtain.

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In the lawsuit, it was revealed that Mr. Miller bought his season pass under the assumption that all rides would be operational.

However, on April 17, three days before the park opened for the season, it was revealed that Steel Curtain would be closed for the season.

The announcement was made by Ricky Spicuzza, the park’s assistant general manager, and the reason for the closure was cited as the coaster undergoing an “extensive modification project.”

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Ricky Spicuzza said,

“We understand the frustration many of you have felt not being able to experience the Steel Curtain. On behalf of our entire team, we absolutely share that frustration with you.”

However, the lawsuit contends that the fact was known long before last week that the 220-foot-tall coaster would be out of commission.

The lawsuit states,

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“The company withheld this information from season pass purchasers so as not to lose season pass customers, or, alternatively, so as not to offer a discount on season passes due to the unavailability of the Steel Curtain.”

The lawsuit also details numerous violations of the state’s unfair trade practices and consumer protection law. This includes failure to disclose the Steel Curtain’s closure with the full knowledge that the consumer believed that it would be functional for the 2024 season.

The park offered varied passes, which ranged from season passes priced from $109.99 to $239.99.

The lowest endowed pass was the bronze pass, which provided unfettered admission except on certain blackout dates.

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The premium range included the platinum pass, which offered year-round admission to Kennywood, Sandcastle, Idlewild, and Palace Entertainment’s Dutch Wonderland in Lancaster.

Additionally, it also offered free parking, discounts on food and retail, and three free guest tickets.

Also Read: Prime Hydration Faces Lawsuits Claiming Its Sports Drink, Prime Energy, Contains PFAS and Excessive Caffeine

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Prime Hydration Faces Lawsuits Claiming Its Sports Drink, Prime Energy, Contains PFAS and Excessive Caffeine

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Prime Hydration

Prime Energy, the sports drink from Prime Hydration, has been hit by a number of lawsuits for containing excessive amounts of caffeine and PFAS. Another lawsuit was filed on April 8 in the Southern District of New York, accusing Prime Hydration, the parent company which manufactures the sports drink, of engaging in misleading and deceptive practices.

Prime Hydration was founded by two Logan Paul and KSI in 2022, and the products became very popular thanks to the huge followings of the YouTubers. However, the company is now facing a slew of lawsuits over the ingredients in their energy and sports drinks.

New Lawsuit Against Prime Hydration

The latest lawsuit, filed on April 8, accuses the company’s 12-ounce energy drinks of containing 215-225 milligrams of caffeine, exceeding the permissible limit of 200 milligrams. The lawsuit was filed by Lara Vera, a resident of Poughkeepsie, New York.

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The lawsuit details that the plaintiff had purchased Prime’s Blue Raspberry products on numerous occasions in August 2022 for about $3 to $4 each, unaware that the products contained caffeine beyond the permissible limits. The plaintiff is seeking damages of $5 million from the company. Lara Vera’s lawsuit alleges that Prime advertised 200 milligrams of caffeine, which is equal to six Coke cans or two 12-ounce Red Bulls. One Red Bull can could contain 114 milligrams of caffeine.

Also Read: Johnson Controls subsidiary Tyco Fire Products to pay $750 mn to settle ‘forever chemicals’ lawsuit

The suit also alleges that there are no safe limits of caffeine for children and that caffeine has been indicted for causing tachycardia, headaches, convulsions, tremors, upset digestion, and adversely affecting mental health.

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Earlier, Senator Charles Schumer, D-N.Y., had asked the Food and Drug Administration (FDA) to investigate Prime energy drinks in 2023 after reports that the products contained high levels of caffeine. The Senator also accused the company of using vague marketing tactics focused on young people, influencing parents to buy the caffeine-laced drinks for their kids. The lawsuit by Vera also quotes the Senator’s call to the FDA.

Prime is also facing another lawsuit filed on Aug. 2, 2023, in the Northern District of California by the Milberg law firm on behalf of Elizabeth Castillo and others. The lawsuit charges Prime’s products with using flavors containing PFAS, or “forever chemicals.” Forever chemicals are a class of chemicals that are not degraded in the human body or nature and have been indicted as a carcinogenic substance. Independent third-party testing has confirmed that Prime Hydration grape flavor contained PFAS.

Also Read: California mother files lawsuit against Tesla after her 2-year-old child starts Model X and runs over her

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