Elon Musk’s ‘X’ Got Over 540 Million Monthly Users Marking ‘New High’

On Friday, Elon Musk stated that the social media platform X has witnessed a “new high” number of customers. As per the latest uploaded graph, X witnessed the latest count as over 540 million. Currently, X is undergoing organizational changes so that advertising revenue can be boosted. The revenue dropped in recent months, hence Musk’s post on the figures of users is an abode of a comeback.

On 5 July, Meta platforms recently rolled out, “Threads,” to complete Musk’s X. The executives of X claim strong traction in usage. In 2022 May, Twitter witnessed monthly active users of 229 million. This statement was released before the purchase of the firm by Musk in October 2022. In November 2022, Elon Musk posted that Twitter had a total of daily active users of 259.4 million.

Since the acquisition, Twitter has undergone various changes such as modifications in name, products, and organizational changes as well. Twitter has also launched a paid verified blue tick service. Linda Yaccarino, the former advertising chief of NBCUniversal was given the destination of CEO of X in May 2023. The platform has worked hard intending to increase its subscription revenue.

Without offering details, platform X witnessed a heavy debt load and a drop in advertising revenue to almost 50 percent. As a result, X faced a negative cash flow earlier this month. Companies like Microsoft and Meta possess IP rights on the letter, X. Thus, Elon Musk might have to undergo certain legal complications as well for rebranding Twitter as X.

Josh Gerben, the trademark attorney said, “There’s a 100 percent chance that Twitter is going to get sued over this by somebody.” As per Gerben, around 900 active trademark registrations in the U.S. includes the letter X.

Since 2003, Microsoft owns the Xbox video game system, related to communications. Meta’s ‘Threads’ is Twitter’s new rival. Unless Microsoft and Meta feel threatened about the encroachment of brand equity, they would not sue Elon Musk’s X.