Experts believe that deepfakes have the potential to influence public opinion and discredit individuals, including politicians

New Delhi (IANS) – With elections taking place in over 50 countries this year, experts warn of the increasing threat of artificial intelligence (AI) technology, such as deepfake videos and voice synching, being used to manipulate public opinion and discredit individuals or politicians.

Harish Kumar GS from Check Point Software Technologies said, “Deepfakes pose a significant threat to democracy, as they are frequently weaponized to manipulate opinions, influence stock prices, and create misinformation, especially during elections.”

The proliferation of deepfake content has been on the rise, with the number of videos nearly doubling from late 2017 to early 2019, and the trend continuing to escalate, according to experts. Instances of deepfake videos of political figures like former US President Bill Clinton and current President Joe Biden have already caused confusion during elections.

In response to these threats, the Indian government has issued directives to social media platforms to regulate the spread of AI-generated deepfake content. Ahead of the Lok Sabha elections, the Ministry of Electronics & IT (MeitY) has advised platforms like X and Meta (formerly Facebook) to remove such content.

To combat deepfake threats, experts emphasize the need for organizations to defend themselves against potential attacks. Vishal Salvi from Quick Heal Technologies mentioned that while AI presents risks, it can also be harnessed to strengthen cybersecurity and establish more robust security measures.

Detecting deepfake content requires careful analysis of various aspects of the media, such as scrutinizing facial expressions and movements for inconsistencies, evaluating lighting and audio cues, and utilizing deepfake detection tools available online. It is crucial for individuals and organizations to remain vigilant against the spread of misinformation through deepfake technology.

As the world gears up for a year of elections, the threat of AI technology being used to influence public opinion remains a pressing concern. Experts emphasize the importance of proactive measures to combat deepfake threats and safeguard democratic processes from manipulation.


IANS, established in 1986, is India's largest independent news service, offering 24x7 news from India and South Asia, and a preferred source for diverse content across six business verticals.

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