Explore the Impact of Google Discovery on Digital Marketing Strategies

Are you someone who is running an online business? Whether you own a product based ecommerce store or a service based website, your revenue is dependent on the traffic your website gets. There are many ways in which you can increase the traffic of your website. First and foremost is by running ad campaigns for the potential keywords that are relevant. This way, your content will show up to people who are looking for it. If you are already using the conventional avenues and looking for a new way to bring more people then you should have a look at google discovery guide.

Traffic is the Currency in the Digital Media

In the online world, the traffic is your currency for everything. Whether you need to sell more products or get more inquiries about your services, the number of eyeballs that are falling on your website is the key. Your revenue is directly proportional to the traffic. So, don’t leave out the new Google Discovery.

SEO & SMM Works But This is a New Stream

When you read the google discovery guide and then create content that would work very well on the platform, you would get an additional source of traffic. Unlike the conventional search engine optimization techniques and social media marketing techniques, you might get immediate results. If the content that you post on the website is of some interest to people, then Google recommends your content to the home screen of the Chrome browser. This is applicable in both mobile devices and computers. The best part of this new stream of traffic is that if your content is liked by a section of people, all your latest content will get recommended to them. In that sense, it is an all or none strategy that will either work or not work for you.

Digital Marketing Strategists Look to Leverage on This

If you are a digital marketer who provides SEO services for others then you can’t afford to ignore this. Google Discovery is an integral part of the content optimisation and you will be amazed at the results from this source. When you optimise the content after reading the google discovery guide, you can get good results. However, it is not easy to get consistent results. In order to achieve that, you need to be experienced in getting the same results over and over again. During initial days of implementation of the guide, you will see a marginal improvement in the traffic and with passage of time, there could be a considerable spike in the traffic from discovery. 

Results are Chaotic But Helps You grow

When you leverage the google discovery guide and optimise your website and content for the new stream of traffic, you can’t be 100% sure that it will work every time. One of the main reasons for this haphazard result is that it is not a query based distribution of the content but rather an interest based distribution. So, your content gets maximum traffic if the content resonates with a large number of people. Instead of just focusing on the content for search engines, there is a need for you to write content that is easy to read and understandable by real people. This way, your content is shown to people who are most likely to read it.