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How to Design Shaped Business Cards?

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How to Design Shaped Business Cards

Shaped business cards have an interesting way of making a lasting impression on the recipient. Although business card design has changed over the years as new technology emerges, it has always served as a professional way to introduce yourself and your business at any event.

Gone are the days when rectangle or square business cards were the only cards you would see around. Now, you can bring uniqueness and style to your business cards by designing custom die-cut prints that come in any shape and any size that you desire. 

What is the Best Shape for Business Cards? 

Though versatility rules the game in design and print, most business cards are designed in rectangles, about the size of a credit card, because it is a familiar format and a safe choice. However, if you want to try something new and still stay safe, you can go for the standard die-cut shapes like 

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  • leaf shape
  • rounded one corner
  • half-moon side
  • rounded corner
  • circle
  • and oval

If you are in the creative industry, you have the leverage to showcase your creativity by designing custom-shaped cards that lets you stand out. For example, you can design a camera-like shaped business card as a photographer or a bottle-shaped card to brandish your product. There is no one-size-fits-all design. You just have to choose a shape that best suits your style and brand. 

What are Five Tips for Designing a Business Card? 

If you want to know how to make business cards, you must understand what makes the right business card. The right kind of business card should adequately convey your business’ image and reputation in one glance. Indeed it can’t carry everything about your business, but it must have the correct text, color, texture, or card stock. 

Here are five tips for designing the right business cards:

  • Design the card with your audience in mind 

As you choose your business card, you must make sure you think about the kind of people you will give the card to. What kind of impression do you want to make? For instance, it will inform the information you will include on the card. 

  • Make sure your text is legible.

Don’t go about making a business card that has very tiny text. Once your text is too small, it takes away the essence of the card.

Also Read: How to Create a Digital Marketing Strategy that Converts

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  • Include only the most critical information 

Don’t be tempted to include so much information because you want to convert your audience. Instead, only have information that you know your audience will find relevant. 

  • Create business cards that are consistent with other brand materials

As you choose your business card, consider other brand materials like your brochures, logo, letterheads, etc. Make sure they correlate with other materials. 

  • Choose the best shape and size that will serve your need 

Even if you don’t want to step too far away from the box, it is still important to consider what is important to you such that your business cards resonate with those values. If the size is essential to you, you can go for a bigger size, and if you want something more unconventional, you can go for custom die-cut shapes and sizes. 

What Design Factors Make a Successful Business Card?

Since business cards are another channel to demonstrate brand reputation, there are essential factors you must consider before you can think it is a successful one. 

  • The shape 

Although square and rectangle shape is the most common kind of business card, you can decide to explore rounded cards or custom die-cut prints depending on the psychological impression you want to have. 

  • The typography 

Bear in mind that you have very little space to insert all the essential information. Therefore, you must use legible fonts; avoid decorative and script fonts. You should also know that contrast is crucial so consider headings, subheadings, and body. 

  • The color 

Your color choice is also essential because it must be consistent with your branding and messaging. You can take inspiration from the prominent colors in your logo. Remember that colors have emotions associated with them. So ask the question, what do you want to evoke? 

  • The paper 

The quality of the paper you use for your business card says a lot about your business. So ensure to use quality paper types. 

  • The content 

You have only a little space to insert all your essential information. Some of the critical information you can include are: 

  • The logo
  • The vital information like phone number, email, website address, etc
  • Job title and service description 
  • QR code if you like
  • The finish 

This is like crowning your effort because your business card ought to look and feel in a way that your customers will never forget. You can decide to use silk, gloss, foil stamp, spot UV, or matte finishing. 

Shaped business cards give you a perfect opportunity to make a lasting impression. Companies like 4over4 allow you to design business cards online for free with their easy-to-use design tool. And you can print for a very low cost. So, aside from the rectangle business card, what other shape will you like to explore as a business? 

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