How to Grow Your Podcast: 5 Tips

The popularity of podcasts is proliferating with every passing year. Since they offer numerous benefits to individuals and brands, podcasts can significantly boost your online presence and offer you an additional income stream through advertising and brand deals. 

One of the most prevalent platforms for podcasters is Spotify. Although other metrics like plays, likes, and comments play an important role in expanding your audience, gaining free Spotify followers through growth tools or organic growth strategies can drastically help you get your podcast out there.

There are several ways to grow your podcast, from collaborating with popular content creators to promoting yourself on social media. We will discuss podcast growth hacks in detail in this article. Read below to discover five valuable tips!

Tip #1: Promote Your Podcast on Social Media

The real grind starts after you’re done recording an episode for your podcast, since you need to make your podcast more discoverable to make sure your audience actually listens to you.

Social media can be an ideal platform to promote your podcasts. You can share the behind-the-scenes of your podcasts and tease your audience with a short trailer to clear their expectations.

You can also add a powerful quote from your podcast and add a link to your podcast just below it to tempt the audience to listen to the entire podcast. Libsyn’s podcast hosting platform has more tips like this to help you get started and be successful.

Tip #2: Use Calls to Action

Word-of-mouth recommendations can work wonders for your podcast and significantly expand your listener pool. Therefore, you should leverage a powerful CTA at the end of your podcast.

You can ask current listeners to share the episode with their friends or family, leave a review, or follow your social media accounts. In addition, when uploading your podcast, you must use a converting copy and add a simple “listen here” CTA button along with it.

Tip #3: Host Guests on Your Podcast (and Vice Versa)

If you want to grow your podcast, you must start inviting guests to your podcast. They can be from your circle of friends or may have a small following on social media. In the start, you can start small and give social proof to bigger influencers to collab with you without any hesitation.

Guests bring life to your podcast and entertain your audience. Furthermore, they will drive their audience to your channel. You should also feature as a guest for other podcasters, giving you more exposure to new listeners.

Tip #4: Make Sure Your Audio Is High-Quality

You can create high-quality content for your listeners, but poor-quality audio will have a negative impact on their experience. You also can’t expect your listeners to stick around and wait for you to improve the quality.

Therefore, you should invest in a premium mic to ensure no distractions. If you can’t afford a high-end mic right now, an affordable good quality mic will do the task too. Make sure to use a pop filter to refine the quality.

The room you’re recording in shouldn’t have background noises and echo, as this can be a huge bummer for your audience.

Tip #5: Monitor Your Key Metrics

Last but not least, tracking your key metrics is crucial for the growth of your podcast down the road. Your metrics may include the number of plays, views, comments, downloads, advertising revenue, and shares.

When tracking a specific metric, you should tailor the strategies for them accordingly. Most podcasters use Spotify and Apple Podcasts nowadays, and they feature robust analytics dashboards. They can also help you learn what you’re doing wrong or which episodes are performing the best to facilitate you in adapting your future content strategy suitably.