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How to make a persuasive business presentation

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How to make a persuasive business presentation

Most professionals usually have to prepare a business presentation at some point in their careers.

Soft skills (such as communication, leadership, and negotiation) are quite in demand for most jobs in the workplace. This implies that learning how to generate captivating business presentations is critical, even if you aren’t a seasoned presenter, speaker, or designer.

Download PowerPoint templates if you are struggling to create persuasive business presentations from scratch. This will help save your time and effort!

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In this article, learn how to deliver a more effective business presentation that will pique your audience’s interest and compel them to act:

1. Know About Your Content

Before you can persuade anybody else, you need to be entirely convinced by your concept or product. It’s critical that you understand the points you’re making from start to finish.

When you deliver a presentation in front of an audience, you will most likely use visual aids, notes, and slides. You must also carry confidence. If you bring up a point on your slide, back it up with statistics or quotes that are relevant to your topic.

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2. Set Potential Goals For Your Business Presentation

Outline the objectives you aim to achieve during your time on stage at the start of your presentation. This informs the audience – why they should listen to you and what they will benefit from doing so.

As these objectives are satisfied, both you and your audience will experience a feeling of accomplishment and purpose in good communication. Your audience will be more inclined to stay tuned in if they can see the presentation’s goals being met, which will make them more likely to consider your presentation a “success.”

Also Read: Important Tips To Buy The Best Presentation Folder Design For Your Business

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3. Start Your Presentation With A Hook

One thing to consider while designing your persuasive presentation is how you’ll begin. A hook is important since a great opening can attract your listeners. It will take them some time to adapt to being receptive to your message if you don’t use a hook.

Beginning with a question encourages your viewers to attempt to figure out the answer in their thoughts. It’s also a good idea to offer a question that prompts people to raise their hands or connect with you in some manner, making them feel more engaged in the presentation.

4. Put Your Audience At The First Place

One typical error that presenters make is concentrating only on their own ideas and stories. Unless you connect these items to your audience’s requirements, they may get bored, distracted, or worse, walk out.

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To avoid this, prioritize your audience. Before you begin creating your persuasive presentation, it’s a good idea to figure out who your target audience is and what their wants and expectations are.

Determine their expectations and objectives, and how your presentation fits into each of these. If you can run a poll or contact your target audience ahead of time, you’ll have a better sense of what they’re searching for.

5. Deploy Story-telling Techniques While Presenting

Remember the ancient adage “Show, don’t tell” as you flesh out the elements of your presentation. Rather than just expressing your arguments, discover methods to convey them using metaphors or tales. This will help you grasp and recall your most significant thoughts.

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Another advantage of considering metaphors and stories is that the more visual the metaphor, the easier it will be to select photos and graphics to accompany your presentation.

The idea is to make an emotional connection with your audience so that your message sinks in. So, don’t go overboard or stray from your main topic.

6. Pick Up A Persuasive Business Presentation Template

Choosing a convincing PowerPoint template and developing your slides is the fourth step on this list, not the first. Your presentation’s substance should come first.

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When you’re first starting out, it’s easy to get caught up in the process of selecting templates, fonts, and images, as well as putting out all of the aspects of your slides. It doesn’t matter how attractive and well-designed your presentations are if they don’t have powerful content that appeals to your viewers.

However, presentation design is important to success. You’ll need images to support the concepts you’re presenting.

7. Follow the 10-20-30 Rule

The 10-20-30 rule states:

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Presenters have plenty of room to summarize their discussions using 10 slides. Any more information will cause the audience to lose concentration and fall asleep.

The average person can only pay attention for 20 minutes before his/her mind wanders. In a perfect scenario, the remaining 40 minutes of the presenter’s hour would be used for a Q&A session.

With a font size of 30 points, everyone can read a presentation, even from the back of the room, and the presenter is pushed to put up as little text as possible on the screen.

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Also Read: How To Structure Your Next Business Presentation

8. Practice Your Presentation

Now that you’ve completed the images and content for your presentation, it’s time to practice. You’re practicing for a variety of reasons. To begin, ensure that your presentation fits inside the time provided for it.

More importantly, you’re practicing in order to get feedback. Take advantage of this chance to film a video of yourself speaking. Then attempt to assess your performance in the video.

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You’ll end up with a much better presentation style if you do this kind of deliberate practice, no matter how awkward you were when you started.

9. Include a business-friendly humor

There is nothing more relaxing during a lengthy presentation than a speaker who can make you laugh. If you keep talking in a serious tone, it may seem like you are droning on. A warm, conversational tone, as well as light humor, might help you keep your audience’s attention.

But keep in mind that this is a business presentation. If you use too much humor, your audience will not take you or your presentation seriously. We advise employing humor just if you are naturally gifted in this area. If it isn’t, don’t push it.

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Wrapping It Up

Creating a captivating business presentation seems like a lot of effort, from organizing your hook to coming up with metaphors and selecting the proper corporate presentation template design. The good news is that if you do it correctly, none of your efforts will be in vain.

In fact, winging it will be a larger waste of an opportunity. You can ensure that your audience will enjoy and be convinced by your final presentation if you spend enough time preparing the message, substance, design, and delivery of your presentation.

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