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How to Use Viral Marketing to Obtain Viral Success

Here We will go through every detail of viral content creation, and we will show you how to use viral marketing for your brand purposes.

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How to Use Viral Marketing to Obtain Viral Success

We remember the inauguration of Joe Biden not only for the fantastic gigs of Lady Gaga and other pop stars but also for the picture of a grumpy Bernie Sanders. The photo went viral and had been on top of the Instagram and Twitter trends for weeks!

How did it happen, and why? What is the secret recipe for brand pictures to go viral on social media? We will go through every detail of viral content creation, and we will show you how to use viral marketing for your brand purposes.

What is Viral Marketing?

Viral marketing is a way to promote products with social media. The only difference viral marketing has with social media promotion is the speed of the reposts and likes. If your post is spreading across the Internet with the pace of virus – your post is viral.

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The post you want to go viral should be:

  • Attention-grabbing;
  • Humorous;
  • Surprising;
  • Action-provoking;
  • Emotional.

These are the core elements of the viral post or a video. Let’s see how we can use the features to create our viral marketing campaign.

How to Create Viral Content?

The creation of viral content is a painful task. It needs a lot of research and process data. Marketing managers who create this kind of content know that it is rare for a post to go viral on its own. Here are the tips on how to create viral content.

Tip 1: Choose a Platform

There are so many social media now that it can be confusing to choose an appropriate one for your viral post or a video. The marketing manager has to know the algorithms of the network to spread the content. TikTok is a young platform, and it’s easier to go viral there. Let’s see how we can promote online Russian courses there.

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There are so many social media now that it can be confusing to choose an appropriate one for your viral post or a video. The marketing manager has to know the algorithms of the network to spread the content. TikTok is a young platform, and it’s easier to go viral there. Let’s see how we can promote online Russian courses there. 

Tik Tok

Image Source: Pixabay

Tip 2: Research Your Target Audience

There’s always marketing research and the research of your target audience. TikTok is a platform where 41% of the overall users are users under 24 y.o. Marketing managers should consider the specifics of the content for teens and search for the viral:

  • Hashtags;
  • Sounds;
  • TikToks of the competitors.

An average target audience of the online Russian courses includes teenagers whose parents are bilingual or native Russians. Use it!

Tip 3: Make Your Content Cause Positive Emotions

Create a short TikTok video that will engage your target audience and make it share your content. Teenagers love the videos with contradictions, humor. The content has to touch their hearts. It should be something that teens can identify themselves. You can take the homework process as an example of something that teens often deal with.

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  • Choose a core story that your target audience identifies with;
  • Find the contradiction in it, exaggerate it;
  • Add trending sounds;
  • Add the subtitles or your comments;
  • Repeat it or make it a loop.
Viral marketing Strategies

Image Source: Pixabay

Tip 4: Don’t Overdo It 

Leave some room for thoughts in your video: the viral TikTok can’t be too obvious. Do not explain every detail to the viewers – let them think for themselves. The more space you leave for this kind of thought, the more outreach you can get. The crucial thing about your idea going viral is to keep up with the thoughts and comments. You always have to reply to every single remark.

Tip 5: Bring Value and Communicate With Users

The target audience of your viral content has to get some value from your videos. Make them feel something. It can be joy or compassion, desire to help. Keep in mind that the CTA is the most attractive thing about any content. Make people want to do something about the content: share, like, or comment.

Final Thoughts

Viral content on social networks is congruent to a piece of art. It seems to be so simple, even obvious, what people do there. The crucial thing about viral content is its effect on the people. Fortunately, with the help of our tips, you will make your content go viral. The content will not only go viral but will bring value to your target audience and achieve your business goals. 

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Ryan is a passionate writer who likes sharing his thoughts and experience with the readers. Currently, he works as a digital marketing specialist; you can read more. He likes everything related to traveling and new countries.

Manvendra Chaudhary, with over 5 years of professional experience as CEO of Unique News and Megalent Marketing, shares insights on life, business, and health for your success.

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Jeff Bezos Lookalike Cagdas Halicilar Enjoys Lavish Lifestyle By Impersonating The Billionaire 

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Jeff Bezos Lookalike Cagdas Halicilar Enjoys Lavish Lifestyle By Impersonating The Billionaire 

A 46-year-old German man, Cagdas Halicilar, is currently the talk of the town as he has emerged on the internet as Jeff Bezos’ lookalike. 

Thus, Cagdas Halicilar has transformed his profession into a professional Jeff Bezos doppleganger from an electrician. 

The 46-year-old reveals that now he lives an opulent lifestyle as an entrepreneur. 

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Cagdas Halicilar was often told by his family and friends that his looks were similar to those of a billionaire. However, only when he saw Jeff Bezos’ picture, did he understand what people around him meant. 

The New York Post reported that Halicilar dreamed of becoming a successful business executive. With him founding CB Transporte, a transport company, he lived his dream. 

After accepting his resemblance to Jeff Bezos, Cagdas Halicilar enrolled himself at a doppelgänger agency. 

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Cagdas Halicilar Gained Popularity by Being Jeff Bezos’ Lookalike

Most of the time, he dressed up in casual attire which made him look more like a billionaire, as Jeff Bezos also dressed up casually. 

Halicilar added, “It doesn’t matter whether I’m wearing a suit or wearing jeans and a polo shirt.”

He added how it requires a bit of effort to maintain his appearance like a billionaire. He shaves his head and applies Nivea cream regularly. The German doppleganger added that he has been doing the same for more than ten years now. 

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The 46-year-old has gained a lot of popularity and recognition over the years for his work as Jeff Bezos’s doppelgänger. His spouse complained that people often stopped him and asked for selfies on the street. 

In the “King of Stonks,” the German Netflix miniseries, he also had a guest spot. 

When in Seattle once, Cagdas Halicilar strolled through the Amazon campus. Surprisingly, Amazon employees thought that he was Jeff Bezos, reported TimesNow.

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He said,

“All the Amazon employees came to me, wanted selfies and thanked me for being proud to work at Amazon.” 

Furthermore, he added,

“My wish is to drink a whiskey with Jeff Bezos on his yacht. He is just as much of a yacht fanatic as I am.”

Also Read: Twitch Streamer Maya Higa Opens Up About Horrific Stalker Incident During Recent Livestream

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Lawsuit Claims Cinemark Shortchanged Customers on Sold Beverages

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Lawsuit Claims Cinemark Shortchanged Customers on Sold Beverages

A North Texas movie-goer has filed a lawsuit over Plano-based Cinemark drink sizes.

The lawsuit alleges that the movie theater chain fleeced its customers by shorting beverages sold in the chain’s canteens.

The chain loudly advertised that the 24-ounce container is a better deal, claiming consumers will get more for less price, while the reality is that Cinemark swindles customers by shortchanging them on sales for the 24-ounce beverage cup.

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Cinemark Accused of Shortchanging Customers on Beverage Sales

The proposed class action lawsuit has been filed in a Texas federal court and it indicts the movie.

The lawsuit further details how consumers got only 22 ounces of liquid, which is the maximum that can be filled in Cinemark’s 24-ounce cups.

It is alleged that the deception was part of a deliberate packaging and pricing practice.

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Also Read: California mother files lawsuit against Tesla after her 2-year-old child starts Model X and runs over her

Theaters pay almost 50% of the revenue generated by ticket sales to the studios but keep all the profits generated by the sales of food and beverage.

Increased competition has pushed the chain to offer concessions and bonuses, and this helped Cinemark in 2023 to record its highest concession sales of all time.

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However, the lawsuit alleges that Cinemark dupes its customers by shortchanging them on sales for the 24-ounce beverage cup instead of the 20-ounce beverage cup.

The reality is that consumers pay less for a 20-ounce cup, which is also a better deal than buying a 24-ounce beverage cup.

The complaint stated,

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“The size of the container in relation to the actual volume of the product contained in it was intended to mislead the consumer into believing the consumer was getting more of the product than what was in the container by a twelfth.”

The lawsuit was brought by Texas resident Shane Waldrop, who purchased a 24-ounce beverage cup in February which cost him $8.80 before tax.

However, on closer look, he realized that the cup was not large enough to hold 24 ounces. This was confirmed later when Shane took the cup home and found that it could contain only 22 ounces of liquid.

Thus, the consumer was duped 2 ounces for every cup he bought.

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The lawsuit charged the movie theater chain with neglectful falsification, deception, unjust profiteering, and a violation of Texas’ Deceptive Trade Practices Act and asked for a court order to halt such practices.

Waldrop is seeking compensatory damages and also demanded a jury trial over the claims.

Also Read: Johnson Controls subsidiary Tyco Fire Products to pay $750 mn to settle ‘forever chemicals’ lawsuit

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Mukesh Ambani’s 67th Birthday: How He Built The Reliance Industries

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Mukesh Ambani Birthday

It is Mukesh Ambani’s 67th birthday, and today we will try to get to know about the incredible journey of this man who, with sheer determination and grit, has created one of the biggest conglomerates in the world.

Reliance Industries, which passed into his hands in the 2000s, grew at a pace which was phenomenal.

Born on April 19 to Dhirubhai Ambani and Kokilaben in Aden, Yemen, where his father was based before moving back to India.

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Reliance Industries was already a big company, but its growth after Mukesh Ambani took on the reins was phenomenal.

With astute business acumen and strategic vision, Ambani has propelled Reliance Industries to dizzying heights, making it one of India’s most powerful empires.

It was under his stewardship that Reliance Industries diversified from being a petroleum company to enter other fields like Telecommunication and the Aerospace industry.

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The 5G revolution, which has swept the country, is largely due to the efforts of Mukesh Ambani and his company Jio. Jio offered high-speed and cheap internet services to the farthest corners of the company, and this helped it to capture a major chunk of the telecommunication sector. Today the nation’s population is using internet data in an unprecedented way.

Another diversification move was the entry of Reliance Industries into retail, energy, petrochemicals, and media. Reliance also acquired and invested in Future Group’s retail assets, as well as the creation of JioMart, an e-commerce venture.

Reliance also entered into a partnership with the Indian media company Viacom18 and the American entertainment giant Disney to create a joint venture, valued at $8.5 billion. The venture also gave exclusive rights to Reliance to distribute Disney productions in India.

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It is his futuristic vision which catalyzed Reliance Industries to invest heavily in the renewable energy sector. The company has built solar and wind energy farms and is contributing in a big way to help India achieve its renewable energy targets while lowering carbon emissions and environmental impact.

Again, it is his futuristic views which made him create the Jio Institute, which is a truly world-class educational institution dedicated to cutting-edge research and technical improvement. The stated motto of the institute is to help develop future leaders and innovators who will help the country grow to become a developed nation in the coming decades.

The phenomenal growth and success of Reliance Industry can be attributed to Mukesh’s keen sense to anticipate market trends, evolve as per changing consumer preferences, seize emerging possibilities, and produce products and services of the highest quality.

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As of April 19, 2024, according to Forbes, Mukesh Ambani’s net worth is to the tune of $115.8 billion, and he is ranked one of the top 10 wealthiest people in the world on Forbes magazine’s annual list of billionaires in 2021, 2022, and 2023.

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