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How to Use Viral Marketing to Obtain Viral Success

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We remember the inauguration of Joe Biden not only for the fantastic gigs of Lady Gaga and other pop stars but also for the picture of a grumpy Bernie Sanders. The photo went viral and had been on top of the Instagram and Twitter trends for weeks!

How did it happen, and why? What is the secret recipe for brand pictures to go viral on social media? We will go through every detail of viral content creation, and we will show you how to use viral marketing for your brand purposes.

What is Viral Marketing?

Viral marketing is a way to promote products with social media. The only difference viral marketing has with social media promotion is the speed of the reposts and likes. If your post is spreading across the Internet with the pace of virus – your post is viral.

The post you want to go viral should be:

  • Attention-grabbing;
  • Humorous;
  • Surprising;
  • Action-provoking;
  • Emotional.

These are the core elements of the viral post or a video. Let’s see how we can use the features to create our viral marketing campaign.

How to Create Viral Content?

The creation of viral content is a painful task. It needs a lot of research and process data. Marketing managers who create this kind of content know that it is rare for a post to go viral on its own. Here are the tips on how to create viral content.

Tip 1: Choose a Platform

There are so many social media now that it can be confusing to choose an appropriate one for your viral post or a video. The marketing manager has to know the algorithms of the network to spread the content. TikTok is a young platform, and it’s easier to go viral there. Let’s see how we can promote online Russian courses there.

There are so many social media now that it can be confusing to choose an appropriate one for your viral post or a video. The marketing manager has to know the algorithms of the network to spread the content. TikTok is a young platform, and it’s easier to go viral there. Let’s see how we can promote online Russian courses there. 

Tik Tok

Image Source: Pixabay

Tip 2: Research Your Target Audience

There’s always marketing research and the research of your target audience. TikTok is a platform where 41% of the overall users are users under 24 y.o. Marketing managers should consider the specifics of the content for teens and search for the viral:

  • Hashtags;
  • Sounds;
  • TikToks of the competitors.

An average target audience of the online Russian courses includes teenagers whose parents are bilingual or native Russians. Use it!

Tip 3: Make Your Content Cause Positive Emotions

Create a short TikTok video that will engage your target audience and make it share your content. Teenagers love the videos with contradictions, humor. The content has to touch their hearts. It should be something that teens can identify themselves. You can take the homework process as an example of something that teens often deal with.

  • Choose a core story that your target audience identifies with;
  • Find the contradiction in it, exaggerate it;
  • Add trending sounds;
  • Add the subtitles or your comments;
  • Repeat it or make it a loop.
Viral marketing Strategies

Image Source: Pixabay

Tip 4: Don’t Overdo It 

Leave some room for thoughts in your video: the viral TikTok can’t be too obvious. Do not explain every detail to the viewers – let them think for themselves. The more space you leave for this kind of thought, the more outreach you can get. The crucial thing about your idea going viral is to keep up with the thoughts and comments. You always have to reply to every single remark.

Tip 5: Bring Value and Communicate With Users

The target audience of your viral content has to get some value from your videos. Make them feel something. It can be joy or compassion, desire to help. Keep in mind that the CTA is the most attractive thing about any content. Make people want to do something about the content: share, like, or comment.

Final Thoughts

Viral content on social networks is congruent to a piece of art. It seems to be so simple, even obvious, what people do there. The crucial thing about viral content is its effect on the people. Fortunately, with the help of our tips, you will make your content go viral. The content will not only go viral but will bring value to your target audience and achieve your business goals. 

Ryan is a passionate writer who likes sharing his thoughts and experience with the readers. Currently, he works as a digital marketing specialist; you can read more. He likes everything related to traveling and new countries.

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