Interview: Hyundai Looks to AI to Improve Customer Satisfaction in India – Here’s How
In the ever-evolving world of technology, Hyundai has set itself apart by integrating AI and automation into its manufacturing facilities to not only streamline operations but enhance customer satisfaction. While many automotive manufacturers use these technologies, Hyundai’s approach focuses on improving the final product for customers.
Gopala Krishnan CS, Chief Manufacturing Officer at Hyundai Motor India, shared that the high level of automation at their manufacturing plant ensures a ‘zero defect’ production cycle, guaranteeing customers receive flawless vehicles. The company’s manufacturing strategy revolves around advanced body strength, rigorous testing, and superior quality, in line with global standards, emphasizing precision and efficiency.
Hyundai’s Tamil Nadu facility utilizes Industry 4.0 Automation, incorporating automated 3D scanner systems for accurate body dimensions. This integration of technology enables Hyundai to leverage AI, streamline manufacturing processes, reduce errors, and increase output. The commitment to customer-focused innovation drives the company to continuously enhance production techniques for better products.
Krishnan highlighted Hyundai’s innovative culture, emphasizing continuous research and development to leverage AI for safer, smarter, and sustainable mobility solutions. The company’s approach includes digital pre-assembly, robo programs, offline testing, and virtual reality training to accelerate the development of new models, staying ahead of market trends and meeting customer demands efficiently.
AI isn’t just refining Hyundai’s products; it’s also aiding in demand management. The company’s Chennai plant has body weld lines capable of producing multiple models on a single line, allowing flexibility to adjust production rates based on market demand, reducing waiting periods. Hyundai’s strategic investment in future technologies aims for manufacturing excellence to benefit customers, ensuring advanced manufacturing technology integration aligns with customer needs.