The Bharatiya Janata Party (BJP) is riding high on the ‘saffron wave’ that has swept the country following the inauguration of the Ram Mandir in Ayodhya. The party’s leadership has launched a series of campaign strategies and outreach programmes in both urban and rural areas, as well as targeting the Generation Z through digital media. Prime Minister Narendra Modi has even boldly stated that the BJP will secure more than 370 seats on its own in the upcoming Parliamentary elections, with the National Democratic Alliance (NDA) crossing the 400-seat mark.
According to Axis My India, a credible polling agency, the BJP’s projected numbers could very well become a reality, supported by renewed allies’ backing and a repeat performance similar to the 2019 elections. The NDA has been strengthened in Bihar and Maharashtra, with Nitish Kumar switching sides to the BJP and factions of Shiv Sena and Nationalist Congress Party (NCP) joining forces. However, the party needs to replicate its 2019 strike rate to achieve this goal.
Three key factors have been identified by Axis My India for the BJP to achieve a bigger victory than in 2019. First, the party will need to retain its strongholds and increase its strike rate in states like Bihar, Madhya Pradesh, Karnataka, Gujarat, Rajasthan, and Jharkhand. Second, it must improve its performance in key states such as Uttar Pradesh and aim for a greater share. Third, its alliance with Shiv Sena and NCP in Maharashtra will need to deliver a strong performance.
Overall, the BJP’s ambitious goal of securing more than 370 seats in the upcoming Parliamentary elections will depend on its ability to retain its strongholds, improve its performance in key states, and capitalize on its alliances. With the saffron wave still gripping the nation, the party remains optimistic about its chances in the upcoming polls.
