Who is Jamie Kern Lima?
Jamie Kern Lima is an American entrepreneur, philanthropist, and author known for co-founding IT Cosmetics. Her story is truly inspiring. Born on July 16, 1977, in San Rafael, California, Jamie’s early years were filled with hard work and determination. She started as a waitress at Denny’s and even competed on “Big Brother,” taking an unconventional route to success. Eventually, she became a news anchor, a position that led her to the beauty industry when she found it difficult to locate makeup suitable for her rosacea.
With her entrepreneurial spirit and resilience, Jamie has become a significant figure in the cosmetics industry. Today, she stands as a successful businesswoman and a role model for many aspiring entrepreneurs.
Jamie Kern Lima Career
Jamie’s professional journey showcases her determination and creativity. She co-founded IT Cosmetics in 2008 from her living room after struggling to find makeup that worked for her skin condition. Despite facing numerous rejections, she made a breakthrough when she appeared on QVC. Her live demonstration, where she removed her makeup to highlight her product’s effectiveness, became iconic. The success of that segment propelled IT Cosmetics into the spotlight.
In 2016, Jamie sold IT Cosmetics to L’Oréal for $1.2 billion, making history as the first female CEO of a L’Oréal brand. She stepped down as CEO in 2019 to dedicate more time to her family, philanthropy, and writing. Her book, Believe IT: How to Go from Underestimated to Unstoppable, tells the story of her inspiring journey.
Jamie Kern Lima Net Worth
As of 2025, Jamie Kern Lima’s net worth is estimated to be around $650 million. This wealth comes from her successful entrepreneurial endeavors, including the $410 million she reportedly earned from the sale of IT Cosmetics, along with her other business ventures. Jamie’s recognition on Forbes’ “America’s Richest Self-Made Women” list further establishes her as a significant figure in the financial world.
Jamie Kern Lima Age
Jamie Kern Lima was born on July 16, 1977, making her 47 years old as of 2025. Her energy, passion, and drive continue to inspire people of all ages.
Jamie Kern Lima Family: Huband and Children
Jamie is married to Paulo Lima, whom she met in a statistics class at Columbia Business School. Together, they co-founded IT Cosmetics, showcasing their collaborative spirit and shared goals. The couple has two children, Wonder and Wilder, and they live in Los Angeles, California. Jamie often acknowledges her husband’s steadfast support throughout her journey.
Jamie Kern Lima Height and Weight
Jamie Kern Lima is 5 feet 6 inches tall (1.68 meters). Although her exact weight isn’t publicly available, she strongly promotes self-care and balance. Her commitment to health and wellness shines through in her daily routines, which consist of walking, meditation, and prayer.
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