Kia India plans to expand its sales and service network to 700 touchpoints by the end of 2024, while also targeting to expand its certified pre-owned network to 100 outlets by the end of the year. The South Korean auto giant aims to reach more customers and grow faster in the Indian market.
The first-ever Kia car in India, the Seltos, has been successful in the passenger vehicle market despite tough competition. The brand’s second model in India, the Kia Sonet, has also grabbed a significant share of the compact SUV market. With this success, Kia India is now aiming to expand its reach and set up 700 sales and service touchpoints in 300 cities across the country by the end of the year.
Kia India is focused on strengthening its presence in Tier-1 and Tier-2 markets, which will contribute 40% to its total network strength. The automaker also plans to expand its touchpoints in lower-tier and upcountry markets. Additionally, Kia India intends to increase its certified pre-owned network to 100 outlets by the end of 2024, up from the current 59 outlets across the country.
Hardeep Singh Brar, Kia India’s National Head of Sales & Marketing, stated that the expansion of the sales and service network is a key part of Kia’s 2.0 strategy in India. He mentioned, “We have expanded our touchpoints network from 285 to 522 since starting our operations in India. As part of Kia’s 2.0 strategy, we are aiming to close the year with over 700 touchpoints, thereby making Kia more accessible to our esteemed customers.”
