It’s no secret that platforms like Facebook and Twitter are major players in the world of social media marketing. If your business markets to consumers, there’s a good chance you’re using these platforms.
But if you don’t have an active LinkedIn account for your business, you could be leaving money on the table.
The platform being almost entirely business orientated, you can connect with potential partners, investors, and clients.
In fact, according to studies, LinkedIn is the most effective paid and organic social channel for B2B companies, with 82% of B2B marketers claiming success on the platform.
Of course, it is easier said than done. Lead generation on LinkedIn can be difficult with a documented strategy.
We’ve compiled a list of 10 LinkedIn marketing tips to help you find new clients, partners, and grow your business.
Top 7 Lead Generation Ideas on LinkedIn
1. Create your own lead list.
Take a few minutes every day to scan your connections on LinkedIn. That way, you’ll be able to identify people you want to know better.
It is similar to finding someone on Instagram and connecting with them. The more proactive you are in meeting new people, the more viral your network will grow.
Get started with the “Recommendations” section. Because LinkedIn recommends people based on its own algorithm, you know the quality of recommendation will be high too.
You can also ask for recommendations outside of your LinkedIn account with a quick email or a quick call. You’ll get a faster answer and also have the opportunity to easily reconnect with your contacts.
2. Have a strong LinkedIn presence.
If you’re just getting started on LinkedIn, how should you use it to help grow your business?
Some people recommend that you concentrate initially on your Page since it reflects more about your company. For others, creating and posting updates to your professional profile is more worthwhile.
The truth is to start with the current LinkedIn presence of your employees, and the executives.
For instance, let’s take a look at Satya Nadella’s, CEO of Microsoft, LinkedIn activity:
Once your employees and executives have established themselves on LinkedIn, they can easily share your company’s content while also sharing other valuable company-related information. This is where your customers build professional relationships, meet new people, and find valuable information.
3. Optimize your profile
Make sure you add a profile image and a professional headline that portrays you well.
Ideally, get a professional headshot done. Whereas for the headline, try to come up with a term that explains what you do:
Make sure your education and work experience is clearly displayed, and try to gauge what kind of words tend to appeal to the people you’ll be talking to. Don’t speak in jargon just because some of your connections do.
Make a list of all of your previous employment and the accomplishments you made professionally. Besides, it is also a good practice to add a line or two stating you are eager to connect with new people.
For example, it can be something like this: I’d love to connect with you. Send me an invite.
4. Offer something valuable that the audience cannot ignore
We understand that there can be a fine line in the way you message your prospects on LinkedIn.
You don’t want to come across as too pushy or sales-focused, but at the same time, you’re looking for an opportunity to have a meaningful conversation with someone.
This is a serious problem with many marketers on LinkedIn. Every company believes that what they have to offer is fantastic. Yes, we are confident in your product or service.
But, that doesn’t make it attractive for anyone to start hard-selling their products without first establishing a relationship with their customers.
No matter what sort of campaign you use, if the content or product you have isn’t valuable, no one would want it. As a result, you must ensure that you can provide something of value to your prospects.
This may be anything from a report to a list of popular issues your consumer base faces and how to fix them, even without mentioning your product.
You can conduct some research to figure out what your target market wants, and then give it to them for a low cost.
5. Join groups where your prospective customers usually hang out.
LinkedIn Groups can help you find new prospects—and maybe even gold.
If you want a ton of people to see your company’s posts for free, you should join LinkedIn groups for a week—it’s the best way to have your posts seen by a lot of people in just a few days!
You have the option of starting your own group too. However, this necessarily requires a time commitment—you must first build the group and then sustain it.
Join a group instead if you want to save time.
Here are some other stuff to think about:
- The size of the group: Of course, you’d want to target a group with a decent number of people. That way you will have a broad enough prospect pool of interaction.
- The level of engagement: Make sure your group members love to interact. They must be interacting with your content, initiating discussions, and so on.
- Group rule: Pay proper attention to group rules. For example, some groups are stricter than others and do not allow promotional content.
All said. Now how do you find these groups?
Conduct a group search by typing in your keyword in the search bar, and select “Groups.” For example, jewelry marketing.
LinkedIn will display a list of groups.
Click on the group that you find interesting. Read the “about this group” section to know more about their rules.
Check out the admins and see if you have any mutual connection with the group.
Finally, if you find it fits your objective, go ahead and connect.
6. Post relevant content on groups and answer targeted questions.
If your audience consists of cold leads, work on building trust and credibility in your community first.
Talk about relevant content, share quotes from your articles, and share tips you have perfected on stage or with a partner.
For example, if you are speaking at a local business conference, mention or mention the event.
Start building your reputation in the community with content syndication that coincides with the group’s interests. This content may include related blog posts, links to articles you’ve posted, quotes from your previous posts, and webinar takeaways.
Your materials should be a helpful resource, not be using LinkedIn for sales.
If people have questions about your products or services, offer to connect with them after the meeting or send them additional information.
Money is tight for everyone these days, and you’ll gain more business from referrals than forced introductions.
7. Maximize your profile’s visibility through regular posts and interactions
It’s important to understand how the LinkedIn algorithm operates if you want to ensure that your profile is seen by as many people as possible.
The short version is that being an active user on the network is the best way to grow in the algorithm.
This entails regularly posting content, leaving comments, and responding to messages actively.
Additionally, to be considered “involved” on LinkedIn, you don’t have to write walls of text or spend hours on the website. Even a quick “congrats” or a thumbs-up on a tweet is enough to boost your profile’s exposure to people who aren’t already following you.
LinkedIn is undoubtedly a great tool for lead generation, and if you know how to properly use it, then converting your prospects into your paying customers will become much easier.
These tips will help you make your campaigns more efficient and impactful for you and your customers.
If you have any other suggestions, we’d love to read those in the comments section below.