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MCA and Meta to launch WhatsApp tipline for detecting deepfakes in India

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MCA, Meta partner to launch WhatsApp tipline to detect deepfakes in India

The Misinformation Combat Alliance (MCA) announced the launch of a WhatsApp tipline on March 25 in collaboration with Meta to detect and respond to AI-generated synthetic media in India. The tipline will allow the public to forward audio notes and videos for assessment on whether they contain AI-generated elements.

Pamposh Raina, Head of the DAU, stated, “At the DAU, we will specifically address audio and video that could mislead people on matters of public importance and cause real-world harm.” The tipline will support languages such as English, Hindi, Tamil, and Telugu.

Meta’s initiative aims to collaborate with industry stakeholders in the fact-checking ecosystem to combat the spread of AI-generated misinformation. The DAU’s partners include fact-checking organizations, industry partners, and digital labs to verify content at launch.

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The MCA, a cross-industry alliance, consists of 16 members, including fact-checking organizations, media outlets, and civic tech organizations. This initiative serves as a collective effort to combat misinformation and its impact on society, emphasizing the importance of detecting and responding to AI-generated synthetic media.

IANS, established in 1986, is India's largest independent news service, offering 24x7 news from India and South Asia, and a preferred source for diverse content across six business verticals.

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