Mercedes-Benz Introduces “Wishbox” Program to Facilitate Luxury Car Ownership
Luxury car manufacturer Mercedes-Benz has recently unveiled its innovative “Wishbox” program, aimed at making luxury car ownership more accessible and convenient for potential customers. This program offers a range of financial solutions tailored to meet the diverse needs and preferences of car buyers in India.
The Wishbox program includes three distinctive financing options designed to cater to various financial situations. The ‘Step-Up EMI’ plan is ideal for individuals looking for a lower initial investment, offering lower monthly payments that gradually increase over time. This option is well-suited for salaried professionals with predictable income seeking upgrades or trade-ins.
Moreover, the ‘Easy Annual Benefit’ enables customers to leverage anticipated annual income, such as bonuses, for larger one-time payments, thereby reducing the burden of monthly EMIs. This option allows salaried professionals to strategically utilize annual windfalls within their financing plan.
Furthermore, the program also includes an ‘EMI Holiday’ for the first three months, allowing customers to manage other expenses while enjoying their new Mercedes-Benz without immediate financial pressure.
In addition to the Wishbox program, Mercedes-Benz offers STAR Agility+, a comprehensive ownership package that extends beyond traditional financing. This innovative program includes service plans, guaranteed buyback value at the end of the term, extended warranty coverage, and significantly reduced monthly payments (up to 40 per cent lower).
Brendon Sissing, Managing Director & CEO of Mercedes-Benz Financial Services, emphasized the company’s commitment to customer satisfaction through innovative financial solutions. He stated, “Mercedes-Benz Financial Services has been fulfilling Indian customers’ wishes, offering innovative financial products for over a decade. This year we are introducing the popular financial solution ‘Wishbox’, offering personalized financial solutions suited for every customer’s requirement.”
The introduction of the Wishbox program marks a significant step towards expanding access to luxury cars in India, providing potential customers with a more flexible and tailored approach to car financing. This initiative underscores Mercedes-Benz’s commitment to customer-centric innovation and enhancing the overall car ownership experience.
As the automotive industry continues to evolve, programs like Wishbox and STAR Agility+ are likely to set new standards for customer service and financial flexibility in luxury car ownership. With a focus on meeting diverse customer needs and preferences, Mercedes-Benz is paving the way for a more inclusive and customer-centric approach to luxury car buying in the Indian market.
