Business

Myntra Birthday Blast’s 1st Edition Draws 290 Million Visits with Focus on Emerging Categories

Myntra Birthday Blast (MBB) celebrated its 17th birthday with a successful fashion event recording over 290 million visits. The event featured 2.9 million styles from 6,000 brands, with new collections and launches in various categories.

MBB saw high demand in emerging categories like Watches, Beauty and Personal Care, Footwear, Home, and Luggage segments, along with popular brands like Nike, H&M, and Calvin Klein. Customers also showed interest in premium fashion brands like GANT, Forever New, and Calvin Klein Jeans.

Notable brands like New Balance, Puma, and HUDA witnessed high traction during the event, along with new launches such as Apple and CMF by Nothing. Myntra also introduced wearables and apparel brands like Trendyol, OnePlus, and Nike, boosting the platform’s overall growth in the wearables segment.

Myntra’s Beyond Borders program offered access to global brands’ catalogues, enhancing the shopping experience for Indian consumers. The launch of premium sneakers like Nike Dunk Low (Panda) and AJ1 Low ‘Alternate Royal Toe’ further solidified Myntra’s position as the go-to destination for sneakers in India.

The platform’s D2C segment saw significant growth in demand, with trending brands like Rare Rabbit, Snitch, and Powerlook. Neha Wali, Senior Director of Myntra, expressed satisfaction with the event’s success and the platform’s ability to cater to customers across fashion, beauty, and lifestyle categories.

Myntra’s marketing efforts included a WhatsApp campaign to engage shoppers with a gamified chatbot experience. With over 50 new brands launched during MBB, customers had a wide array of styles to choose from, making the event a memorable celebration for one of India’s favorite fashion destinations.

IANS

IANS, established in 1986, is India's largest independent news service, offering 24x7 news from India and South Asia, and a preferred source for diverse content across six business verticals.

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