New Earth Edition of Mahindra Thar launched for ₹15.40 lakh: Here’s what sets it apart

Mahindra has launched the Thar Earth Edition, featuring unique design elements and interior upgrades. The exterior boasts of a new Satin Matte colour called Desert Fury, body colour accents on the ORVMs and grille, desert-themed decals, and alloy wheels with Thar branding inserts. The interior is enhanced with decorative VIN plate, leatherette seats, Earth branding, Dune design on headrests, and thematic inserts on the steering wheel.

Customers can also opt for accessories like customised armrests, 7D mats, and a Comfort Kit. The Thar Earth Edition is priced at ₹15.40 lakh for the Petrol MT variant and goes up to ₹17.40 lakh for the Diesel AT variant. All prices mentioned are ex-showroom. The new edition aims to offer a more premium feel and unique styling to the popular SUV.

The Earth Edition is designed to cater to customers looking for a distinctive and luxurious driving experience. With matte black and red accents on badges, thematic inserts, and exclusive branding, Mahindra has created a unique offering in the Thar lineup. The interior enhancements and optional accessories further elevate the overall feel of the vehicle, making it a desirable choice for SUV enthusiasts.

The launch of the Thar Earth Edition comes as Mahindra continues to expand its portfolio and cater to diverse customer preferences. The unique design elements, upgraded interior features, and optional accessories make the Earth Edition a compelling choice for those looking for a premium SUV experience. The pricing for the different variants ensures that customers have multiple options to choose from based on their preferences and requirements.