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New Research Reveals Online Shopping Behaviour

Feefo, the leading global reviews and customer insights company, wanted to better understand online shopping behavior and how it changes throughout the customer journey.

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Think about the typical online shopping journey, and the steps you take from first realising you need or want to make a purchase through to becoming a loyal (or unhappy) customer. Consumers don’t just buy a product without any thought – there are a number of stages that lead them to make a buying decision, from the initial touchpoints through to brand loyalty.

Feefo, the leading global reviews and customer insights company, wanted to better understand online shopping behavior and how it changes throughout the customer journey. They surveyed 2,000 UK shoppers which resulted in some very interesting statistics. Brands, take note! It’s important to take on board the insights from this survey and interrogate your own customer data if you want to stay one step ahead of your competitors.

Highlights from the survey include the fact that 70% of consumers go online to search as soon as they decide they want to buy something, with 79% of online shoppers heading straight to Google or Amazon.

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Feefo Head of Digital, Richard Tank says, ‘While Google’s online monopoly on the web has long been documented, it’s clear that Amazon is now just as prominent as the search engine, even though it’s technically an online retailer. It’s important to recognise that while consumers may start their search on these websites, they often end up buying from somewhere else. Today’s digital landscape is ever-changing and businesses have to meet the needs of their customers across the whole purchase journey in order to maintain sales and brand loyalty. The findings of this survey emphasise that.’

Statistics like these should not be ignored by businesses; they are a call to arms to do better, learn more about your customers and strive to deliver an exceptional experience throughout the customer journey. The results also showed that 79% of online shoppers have abandoned their cart before completing a purchase, and 30% of consumers will switch to a competitor after just one bad experience – highlighting the importance of creating a customer journey that meets and then succeeds expectations.

The research also found that, no matter the channel, 3 in 10 people expect a lightning-fast response of no longer than 10 minutes, and that not being able to find answers to questions when browsing is the most common frustration that online shoppers have experienced in 2021, at 53%.

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Businesses should use the insights from Feefo’s survey as a catalyst to interrogate their own market intelligence and customer shopping behaviour. If they don’t, they risk falling behind and losing customers at critical moments which could be prevented.

You can learn more about the research by studying the infographic below:

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Manvendra Chaudhary, with over 5 years of professional experience as CEO of Unique News and Megalent Marketing, shares insights on life, business, and health for your success.

Net Worth

George T. Conway Net Worth 2024: How Much is the American Lawyer Worth?

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George T. Conway Net Worth 2024: How Much is the American Lawyer Worth?

Who is George T. Conway?

George T. Conway, also known as George Thomas Conway III, is a distinguished American lawyer and political activist. Born on September 2, 1963, in Boston, Massachusetts, Conway is renowned for his legal expertise and vocal opposition to former President Donald Trump’s administration.

George T. Conway Career

Conway’s legal career is illustrious, marked by significant contributions to various fields such as securities, mergers and acquisitions, contracts, and antitrust issues. He began his career as a law clerk at the US Court of Appeals and later joined prestigious law firms, including Wachtell, Lipton, Rosen, and Katz. Notable cases include representing Paula Jones in a trial against President Bill Clinton and securing a victory against the National Australia Bank. Furthermore, Conway has been actively involved in political activism, co-founding groups like Checks and Balances and the Lincoln Project, which oppose Trumpism and advocate for democratic principles.

George T. Conway Net Worth

As of 2024, according to Celebrity Net Worth, George T. Conway’s net worth is estimated to be approximately $39 million. His wealth primarily stems from his successful legal career, where he has handled high-stakes cases and served as a partner in prestigious law firms. Additionally, Conway’s involvement in political activism, public speaking engagements, and media appearances contribute to his financial status.

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George T. Conway Age

Born on September 2, 1963, George T. Conway is currently 60 years old as of 2024.

George T. Conway Family: Wife and Children

George T. Conway was previously married to Kellyanne Fitzpatrick Conway, a prominent political consultant and former White House counselor. The couple has four children: Claudia, Vanessa, Charlotte, and George Jr. Their marriage ended in separation in 2023.

George T. Conway Height and Weight

George T. Conway stands at 5 feet 7 inches tall and weighs around 84 kg. He possesses a charming personality with black hair and captivating black eyes.

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Also Read: Robert Kraft Net Worth 2024: How Much is the CEO of the New England Patriots Worth?

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World

Grindr, LGBTQ+ Dating App, Faces Lawsuit in UK Over Alleged Sharing of Users’ HIV Status

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Gay dating app Grindr has been slapped with a lawsuit instituted by hundreds of its users. The lawsuit alleges that the app shared private information, including the HIV status of users, with third parties without consent. Filed in London’s High Court, the lawsuit, according to Austen Hays from the law firm representing the plaintiffs, suggests that thousands of Grindr users in the United Kingdom may have been affected.

The law firm claims that Grindr shared highly sensitive user information with third parties for commercial purposes, including HIV status. Grindr, the largest dating app catering specifically to the LGBT community, is accused of sharing data with data analytics companies Apptimize and Locally.

The lawsuit further alleges that the app used covert tracking technology to gather sensitive information, which was then unlawfully shared with advertisers. With over 13 million monthly users and more than 924,000 users reported in the UK as of May 2023, Grindr boasts the highest engagement among dating apps, with users spending an average of six hours and 49 minutes on the app per month.

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A spokesman for the gay dating app stated that they would “respond vigorously to this claim, which appears to be based on a mischaracterization of practices from more than four years ago.”

The lawsuit, signed by more than 670 respondents, claims that the breach occurred between 2018 and 2020. It is anticipated that more people could join the case, potentially numbering in the thousands. If successful, plaintiffs could receive thousands of pounds in damages.

The managing director of the law firm representing the plaintiffs, Chaya Hanoomanjee, stated, “Grindr owes it to the LGBTQ+ community it serves to compensate those whose data has been compromised and have suffered distress as a result. The company must ensure all its users are safe while using the app, wherever they are, without fear that their data might be shared with third parties.”

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Grindr’s spokesperson reiterated the company’s commitment to protecting user data, asserting that they have robust processes in place that fully comply with data privacy regulations in the UK and elsewhere.

Also Read: Johnson Controls subsidiary Tyco Fire Products to pay $750 mn to settle ‘forever chemicals’ lawsuit

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Net Worth

Scott Galloway Net Worth 2024: How Much is the Business Professional Worth?

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Scott Galloway Net Worth 2024: How Much is the Business Professional Worth?

Who is Scott Galloway?

Scott Galloway is a prominent figure in the American business landscape, renowned for his multifaceted career as a professor, author, entrepreneur, podcast host, and public speaker. He is best known for his role as a marketing professor at the New York University Stern School of Business.

Scott Galloway Career

After completing his MBA at UC Berkeley’s Haas School of Business, Galloway founded Prophet, a successful brand and marketing consulting firm. He later ventured into e-commerce with the founding of Red Envelope in 1997. His entrepreneurial ventures have been influential in shaping the digital landscape, with Red Envelope being an early player in the e-commerce industry.

Scott Galloway’s Net Worth

As of 2024, according to Celebrity Net Worth, Scott Galloway’s net worth is estimated to be around $40 million. His income streams include teaching, writing books, hosting podcasts, and various business ventures. Galloway’s expertise in marketing and technology has contributed significantly to his financial success.

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Scott Galloway Age

Born on November 3, 1964, Scott Galloway is currently 58 years old as of 2023.

Scott Galloway Family: Wife and Children

Scott Galloway is married to his wife, Kimberly Galloway. They share a life filled with love and support, although details about their relationship are not extensively publicized. Together, they have two sons.

Scott Galloway Height and Weight

Information regarding Scott Galloway’s height and weight is not readily available.

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Also Read: Jon Bon Jovi Net Worth 2024: How Much is the American singer-songwriter and guitarist Worth?

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