When it comes to ranking high on search results, most of you will think about Google, first. However, Amazon continues to improve its platform in order for sellers to create optimized and SEO-friendly listings that lead to more conversions. But how do you start your online business with Amazon?
Most customers use their mobile devices, tablets, and laptops to browse the internet. However, 6 out of 10 customers begin their search on Amazon, and almost half of them fail to reach the second page of the search results. What does this mean? Sellers need to rank on the first page in order to attract more customers and convert the views into leads, and even into sales.
As you read this article, you’ll learn how to grow your eCommerce business with SEO.
How to start optimizing your Amazon listing
Every guide you encounter will always tell you to optimize your Amazon listing so customers will see it quickly. The first thing that you need to do is incorporate keywords into your titles, descriptions, and even in your images. When the keywords you insert match the ones that customers use to find products, then you’re on the right track!
Following these tips will help you increase your visibility, reach, and even sales. Are you ready to learn about Amazon account optimization?
How to optimize your product title
One of the most important things is optimizing your product title. This is the first thing that customers see when they conduct a search on Amazon. Your goal must be to capture their attention within three seconds.
Keep in mind that the maximum character limit for product titles is 200, and that already includes the spaces! Yet, just like optimizing titles on Google, it’s best to keep your product titles within 60 to 80 characters.
- According to a study of 3,000 high-ranking Amazon listings, around 33% of those listings are included in that bracket.
- Reading through the Amazon Seller Central guidelines, optimizing your listings is highly recommended
- When your title exceeds more than 112 characters, Amazon automatically reduces it
Composing your product titles means that you think of words and keywords that customers use when they search. Remember: the more specific your keywords are, the better your listings will be.
The title “Baygon Mat Anti-Dengue Mosquitoes” performs better than “Anti-Dengue Mosquitoes Mat”.
You may wonder why. It’s because certain elements are included, such as:
|Product line||Anti-Dengue Mosquitoes|
As a seller, it’s important that you captivate your customers within a short period of time. Compose a title that provides enough information to entice your customers to proceed to the product listing. Insert and use relevant keywords. Ask yourself, if you were a customer, what would you like to see?
Surely, your answer would be the precise information about the product and the accurate images that go along with it. Remember to use the right Amazon listing optimization tools to help you compose the most effective product titles.
Check your product images
Your customers will always want to see the product before they add it to their carts. By adding images that correctly show the product, you attract more customers. The great eCommerce platform that is Amazon lets you upload a maximum of nine images — this should already include the primary image.
Things you need to remember:
- Make sure that your images are 1,000 pixels wide and 500 pixels high.
- Use high-quality images to help your customers see how the product can be used in their daily lives.
According to the study conducted by Skubana, around 62% of Amazon listings use at least five to eight images. This further underscores the importance of uploading high-quality images in your listings.
In order to optimize your listings through images, make sure you take note of these when you conduct your photo shoot:
- The images you take match what you want to show on your listings.
- The products are easily recognized in the photos.
- The images are captured at favorable angles to highlight the features of the product.
- Show at least 85% of the item in the image area.
- Use a white background and avoid editing your photos (such as adding stickers or filters).
- Include a demonstration that shows the size of the product beside a human model.
Use bullet points in your product description
When you browse the internet, do you still read lengthy paragraphs? Or do you prefer reading itemized descriptions that are friendlier to the eyes?
Bullet points help shoppers read your listings and descriptions faster. Shoppers always want to absorb information about products quickly. However, if you write your product descriptions in a chunky and non-itemized format, then you may expect a downfall in your engagement and sales.
Do you believe in magic numbers? In Amazon, there’s a magic number that sellers follow in order to get their listings optimized. According to the research by Skubana, five is your magic number on Amazon. But what could this mean for sellers?
If you want your listings to attract leads that convert into sales, showcase the benefits and notable features of the products in bullet form. This way, it will be easier for customers to remember what they want to experience and know about the product.
Remember these tips:
- Ensure that your bullets are short and straightforward.
- Keep the description under 1000 characters to improve overall readability.
- As Amazon’s A9 algorithm goes through your listings, listings under 1,000 characters are given more exposure and reach.
- Insert relevant keywords in your bullets. More importantly, refrain from putting too much keywords as it negatively affects your listings!
Optimizing your product descriptions
Now that you’ve thought about your bullets, how will your product descriptions be? Remember, your descriptions give more details about your products.
According to the study by Skubana, around 51% of the high-ranking Amazon listings used only around 400 characters. The study also unraveled that the longer a product description is, the less effective it becomes. However, around 31% of the high-ranking listings use around 1,100 characters. It is your choice if you keep it at a minimum of 400, or use a maximum of 1,100 characters.
In order to optimize your Amazon listing, make sure that you include necessary details, such as what to expect from the product, its features, benefits, and even its dimensions. Your goal is to provide your customers the vital information. This is also the chance to tell your customers if the product is worth their resources.
What do you need to remember to optimize product descriptions on your Amazon listing?
- Mention other features and benefits.
- Share stories or experiences that your customers may relate with in real life.
- Showcase your reviews from bloggers, celebrities, and influencers. If you have access to the A+ Content, then you’ll be able to use images of the person and show them along with your product.
Optimize using keywords
Another effective way to optimize your Amazon listing includes the use of the right keywords. The majority of Amazon shoppers never make it past the first page of the search results. You need to make sure that your listings are within the first page.
Sellers need to match the search terms used by their customers. It’s vital to use high-volume, relevant keywords. There are various tools that you can use to help you find the right and relevant keywords for your listings. One of those is MerchantWords.
Browse these keyword research tools for short-tail and long-tail keywords that will help Amazon drive organic traffic to your product listings. However, some of you wonder what benefits will the use of keywords give you.
|Long-tail keywords||Short-tail keywords|
|Target customers with more buying power||More challenging to rank|
|Easier to rank||Customers use them frequently|
|Lower cost-per-click in Amazon PPC||More general terms as keywords|
What happens next?
After reading through our article, you’ll be more motivated to improve your listings and follow our tips, but this is just the tip of the iceberg.
As sellers, you want to give the best shopping experience to your customers in order to build trust and loyalty. Engage with them through messaging platforms like Facebook Messenger or even through text messages. This way, you give your customers a reason to support your business, even if the algorithm continues to change.
Now, follow these tips and start optimizing your Amazon listings!