New Delhi, March 27 (IANS) A new report revealed that over 70% of business-to-business (B2B) sellers in India who exceed their targets are utilizing artificial intelligence (AI) in their selling strategies. The report by LinkedIn highlighted the increasing reliance on AI for researching prospects, identifying targets, and finding warm leads with buyers.
According to the report, the top three habits of “deep sellers” include prioritizing high potential accounts, investing in relationships, and finding hidden allies. Additionally, 78% of sellers and 82% of buyers anticipate an increase in consumer budgets over the next year, indicating a positive B2B sales landscape in India.
The findings showed that 32% of B2B sellers in India are considered “deep sellers” and are 1.8 times more likely to exceed their quotas. Those who use social networks to find key buyers are 2.3 times more likely to achieve their targets. Abhai Singh, Head of Sales Solutions at LinkedIn India, emphasized the importance of deep sellers who utilize AI and sales intelligence tools.
The report also highlighted the significance of face-to-face meetings in closing deals, with 93% of B2B sellers in India agreeing on its importance. Furthermore, 52% of buyers emphasized the importance of maintaining relationships, with many still buying from the same salesperson even after changing companies. This underscores the crucial role of relationships in sales success and lasting value.
