Rhiti Group ties up with Kanodia Group to launch short video platform RDX Play

Rhiti Group, one of the fastest-growing sports, health & fitness, branded retailing, and film production in India, today announced the launch of RDX Play in association with cement industry giant Kanodia Group. It is an entertainment platform that focuses on discovering and promoting real talent in India and helping them earn income from across the globe just from within their hometowns. The platform aims to bring out the best in all age groups and connect creators and audiences with original short videos and movies.

As part of its offering, the RDX Play platform will also help create and consume community-based content. RDX Play will enable users to create short videos and create peer-to-peer gifting and music channels and monetize their premium content. It will be a one-stop platform to record, publish and publish free and unlimited content, especially music and videos of composers, artists, lyricists, and singers. RDX Play will also help these people monetize their content through record label deals, banners, and video advertisements. The platform will bring together experts and influencers from diverse fields to inspire people to create new and fresh content for RDX users.

Amazing skills will be recognized through this platform and will be given a break in the film to be produced by Arun Pandey, the producer of MS Dhoni – The Untold Story. The shooting of the first film will start in September and these films will be released on the popular OTT platform.

Arun Pandey, MD & CEO, Reeti Group said that RDX aims to provide an open, integrated and secure environment for users to express themselves and give them the freedom to create and share content with other users. India is a country full of talent and now the time has come for everyone to get equal opportunity to showcase their skills and earn money by staying at home. RDX is a ‘Vocal for Local to Make Global’ app and through this, we want to reach every corner of India and help people fulfill their aspirations.

Arun Pandey has created a revolution in the sports management business in India and with his sharp focus and business acumen, he is known to exceed expectations, perhaps this attitude is what drives him from one achievement to another. playing a role.

Vishal Kanodia, MD, Kanodia Group, said, “The growing internet penetration in the country as well as the increase in the number of smartphone users, especially in Tier 2 and Tier 3 cities, has provided us an opportunity to explore new opportunities among Indian skills, who often live in small towns and villages. RDX Play will also focus on creative/studio services in Tier 2 and 3 cities across the country. The service will help provide state-of-the-art video technology and service, with an aim to showcase and popularize real skills.

The RDX Play application will be made available on the Play Store and will also be accessible through social media platforms. This secure platform will also act as a social commerce platform where merchants across India will be able to directly reach out to the consumers by uploading their catalogs, shooting products, videos etc.