Royal Enfield’s Classic 350, Bullet 350 & 650 Twins contribute to 10% growth in Feb sales

Royal Enfield recently expanded to Turkey’s market through a partnership with K-Rides Motosiklet ve Bisiklet San. ve Tic. A.Ş., a subsidiary of Kibar Holding. The Chennai-based two-wheeler manufacturer reported a 10% growth in sales for February, with a total of 75,935 units sold in 2024 compared to 71,544 units in 2023.

In February 2024, domestic sales grew by 5%, reaching 67,922 units, while exports saw a significant increase of 13%. However, the year-to-date domestic sales growth stood at 14%, with exports falling by 22% compared to the previous year. Despite this, Royal Enfield remains optimistic about its performance.

Royal Enfield’s CEO, B Govindarajan, highlighted the success of new motorcycle launches in the Indian market. He stated, “Our new motorcycle launches have done exceedingly well, while our existing models have also contributed to our strong growth momentum. We are confident of a strong performance as we close the financial year.”

The latest launch from Royal Enfield, the Shotgun 650, has been well-received in the market. The company continues to focus on delivering quality motorcycles and building a strong community of riders. Overall, Royal Enfield’s performance in February indicates a positive outlook for the brand in the coming year.