Samsung overtakes Apple as global smartphone sales increase by 7.8%

Samsung has overtaken Apple in the smartphone market in the first quarter of 2024, according to IDC data. Global smartphone shipments increased by 7.8 per cent year-over-year to 289.4 million units, marking the third consecutive quarter of growth, signaling a recovery in the industry.

In Q1, Samsung sold 60.1 million smartphones, while Apple sold 50.1 million iPhones, with market shares of 20.8 per cent and 17.3 per cent, respectively. Ryan Reith, IDC’s group vice president, stated that Samsung reclaimed the top spot from Apple in the first quarter, indicating a positive trend in the market.

The top five smartphone companies also included Xiaomi, Transsion, and OPPO. IDC’s research director, Nabila Popal, noted that Xiaomi has shown strong growth after experiencing declines in the past two years, while Transsion has become a stable presence in the Top 5 with aggressive international market expansion.

Despite negative growth for the top two players, including Apple, Samsung appears to be in a stronger position overall. The smartphone market is showing signs of recovery and transformation, with optimism building among top brands. The industry is expected to continue evolving as macroeconomic challenges persist in various markets.


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