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Skybags Unveils Exclusive 'Skybags x The Archies' Backpack Collection

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Skybags Unveils Exclusive 'Skybags x The Archies' Backpack Collection

Skybags, the vibrant youth-centered brand from the House of VIP Industries, has announced an exciting collaboration with the upcoming Netflix original movie ‘The Archies‘. The Archies Backpack Collectionby Skybags is a range of new backpacks that not only celebrates the much-anticipated Gen-Z-focused movie but also redefines the standards of style and innovation for the youth.

Skybags Unveils Exclusive Skybags x The Archies Backpack Collection

In the spirit of the groovy 1960s, ‘The Archies‘ reimagines the legendary Archie Comics in a live-action musical set in India. The film marks the debut of Agastya Nanda as Archie Andrews, Khushi Kapoor as Betty Cooper, Suhana Khan as Veronica Lodge, Vedang Raina as Reggie Mantle, along with Dot as Ethel Muggs, Mihir Ahuja as Jughead Jones, and Yuvraj Menda as Dilton Doiley. The film has already created a lot of buzz on social media. Celebrating pop culture, the new Skybags collection includes a range of trendy backpacks, including daypacks, professional backpacks, and school and college backpacks inspired by the film. Tailored to fit the interests, functional needs and style of India’s Gen Z, Skybags’ new backpack collection promises to add chic flair and sophistication to any look.

The Archies Skybags Collection – Whats in your pack

Directed by Zoya Akhtar, The Archies has struck a chord with the Gen Z demographic and created unmatched cultural significance over the last few months. By introducing a range of Archies-themed backpacks, Skybags aims to create a powerful connection with their consumers, blending style with the beloved Archies fandom.

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Renowned for its cutting-edge designs, innovative features and fashion-forward aesthetics, Skybags has been a leader in the Indian luggage market for many years. The brand will roll out an extensive 360-degree campaign for this collaboration across print, digital, and outdoor advertising with eye-catching hoardings, below-the-line (BTL) activations, and the in-store experience. To add an extra layer of excitement, exclusive giveaways are offered for those who choose to purchase through the official website, enhancing customer engagement and making this collaboration even more exciting.

Praful Gupta, Vice President, Marketing, VIP Industries Limited, expressed his excitement about the collaboration, saying, “This partnership with The Archies is a remarkable step in our journey to engage more deeply with India’s youth. The Archies, with its huge cast, has already garnered a massive fan following, and we see great potential in this collaboration. Skybags x Archies represents the perfect blend of style and sophistication, offering a unique, trendy product range that resonates deeply with the spirit of the youth.

Get ready to immerse yourself in the nostalgia of Archies with a modern twist as Skybags x Archies is set to redefine your backpack game. This much-awaited Skybags collection is available at VIP retail stores, all top e-commerce platforms, departmental stores, leading multi-brand outlets and the Skybags webstore at www.skybags.co.in.

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Disclaimer: The PR articles featured on this website are sourced directly from NewsVoir feeds. We do not endorse the content, accuracy, or views expressed in these articles. Readers are advised to verify information independently and consider the source’s credibility before forming opinions or making decisions based on the content.

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BRICS Chamber of Commerce and Industry (BRICS CCI) Launches UAE Chapter

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BRICS Chamber of Commerce and Industry (BRICS CCI) Launches UAE Chapter

The BRICS Chamber of Commerce and Industry (BRICS CCI), a not-for-profit organization, recognized by the United Nations that promotes commerce and industry in the BRICS and other friendly nations has officially launched its UAE Chapter office. UAE, Saudi Arabia, Egypt, Iran and Ethiopia joined BRICS on January 1, 2024, doubling its membership to 10, with Brazil, Russia, India, China and South Africa the original members.

BRICS Chamber of Commerce and Industry (BRICS CCI) launches UAE Chapter

The launch of the UAE chapter office holds significant importance as the United Arab Emirates aligns itself with the BRICS alliance, consisting of Brazil, Russia, India, China, and South Africa. This marks a pivotal moment in the regions economic trajectory, paving the way for unparalleled collaboration and growth opportunities across various sectors.

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The distinguished Chief Guest for the evening was Mr. Abdulla Al Hashmi, Chief Operating Officer – Parks & Zones, DP World GCC. The guest list featured esteemed representation from the BRICS+ nations, including diplomats- H.E. Sidney Leon Romeiro, Ambassador, Embassy of The Federal Republic of Brazil; H.E. Andrew Tsepo Lebona, Consul General, South Africa in Dubai & Northern Emirates; Mr. Oleg Lavrik, Founder and Vice Chairman, Russian Business Council; H.E. Aklilu Kebede, Consul General, The Consulate General of The Federal Democratic Republic of Ethiopia; Mr. Ashraf Hamdy, The Commercial Consul, Consulate General of the Arab Republic of Egypt and H.E. Reza Amiri, Ambassador, Embassy of The Islamic Republic of Iran.

The diverse and dynamic gathering included luminaries such as Mr. Rizwan Sajan. Distinguished Members of the BRICS CCI Governing Body also graced the event, including Mr. Sameep Shastri, Mr. Ruhail Ranjan, Mr. Prann Sharma, Ms. Ruby Sinha, Ms. Shabana Nasim and Mr. Gulshan Narang along with BRICS CCI secretariat represented by Ms. Ankita Sachdev, Joint Director BRICS CCI.

In his opening remarks, the Chief Guest for the evening Mr. Abdulla Al Hashmi, Chief Operating Officer, Parks & Zones, DP World GCC, said,The launch of the UAE Chapter of the BRICS Chamber of Commerce and Industry marks a significant moment. At DP World, our goal is to seamlessly connect economies to global trade networks, and through our integrated supply chain solutions and the strategic location of Jebel Ali, we stand ready to facilitate the trade corridors between the BRICS members.”

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Mr. Rizwan Sajan, Chairman of the UAEs esteemed Danube Group, has embraced the role of honorary advisor on the board with great enthusiasm. Reflecting on the significance of this appointment, he stated, “BRICS countries which have joined has doubled compared to what it was earlier. And Im sure more and more countries are going to join, and this will help in improving the economic relationship between all the countries. I want to congratulate all the countries who have joined and wish them all the best.”

Mr. Sameep Shastri, Vice Chairman, BRICS CCI expressed his excitement about the occasion, stating, “We are thrilled to unveil the UAE chapter office of BRICS CCI amidst the prestige and allure of Dubai. This momentous occasion reflects our unwavering commitment to fostering global partnerships, bilateral trade and driving economic growth. With the UAE joining the BRICS alliance, the possibilities for collaboration are endless, and we are excited to embark on this spectacular journey together.”

Mr. Ansh Virmani, Country Director, BRICS CCI UAE Chapter opened the ceremony stating, “The inauguration of the BRICS CCI UAE Chapter signifies more than just an event; it epitomizes the organizations dedication to forging a more interconnected and prosperous world. The stage is now set for unparalleled collaboration and growth, with BRICS CCI poised to be a guiding light for economic diplomacy in the UAE.”

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A symbolic logo unveiling added a touch of grandeur to the proceedings, marking the beginning of a new era for BRICS CCI in the UAE. The unveiled logo symbolized the organizations commitment to fostering collaboration and acting as a catalyst for economic growth.

In this era of global challenges and opportunities, the role of the BRICS CCI UAE Chapter is more critical than ever. The chamber is committed to building bridges between nations, sectors, and cultures, fostering dialogue and collaboration that go beyond borders. The initiatives will mainly focus on facilitating trade, attracting investment, and promoting sustainable practices that benefit not only the member countries but also the global community.

Disclaimer: The PR articles featured on this website are sourced directly from NewsVoir feeds. We do not endorse the content, accuracy, or views expressed in these articles. Readers are advised to verify information independently and consider the source’s credibility before forming opinions or making decisions based on the content.

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Tourism Malaysia Resumes to Entice the Indian Market at SATTE 2024

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Tourism Malaysia Resumes to Entice the Indian Market at SATTE 2024

Tourism Malaysia returns to India’s largest tourism fair, the South Asias Travel & Tourism Exchange (SATTE), Delhi NCR for its 20th participation. The three-day event, happening from 22nd to 24th February 2024, and Malaysia Food Festival in Hyatt Regency, New Delhi from 22nd February to 29th February 2024 is a continuous effort to keep Malaysia as the preferred tourist destination in the minds of Indian travellers.

Azrul Shah Bin Mohamad, CEO, Tourism Selangor (3rd from L), inaugurates the Tourism Malaysia Booth at SATTE along Muhammad Akmal Hafiz Abdul Aziz, Acting Director, Tourism Malaysia Delhi & Mohammad Isa Abdul Halim, Director, MCEB

At SATTE this year, Tourism Malaysia aims to focus on niche products such as shopping, golfing, luxury tourism, soft tourism, theme parks, and honeymoon packages. On top of that, emerging segments such as weddings and film-induced tourism are also being promoted to Indians as a destination of choice. Tourism Selangor also had a MOU ceremony with 3 Indian Travel Associations after the inauguration of the Tourism Malaysia Booth C-36. With an expected total of more than 35,000 trade visitors, the event anticipates a significant increase in Indian tourists to Malaysia through the rigorous promotion and stronger cooperation between tour operators and members of the tourism fraternity.

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The Malaysian delegation is headed by Muhammad Akmal Hafiz Abdul Aziz, Acting Director, Tourism Malaysia – Delhi, together with 39 organisations representing tour agents, hotel and resort operators, tourism product owners, airline operators, Tourism Selangor, and Malaysia Convention and Exhibition Bureau (MyCEB), an agency under the Ministry of Tourism, Arts and Culture Malaysia.

Tourism Malaysia is currently conducting several promotional activities in the Indian market. These include the Malaysia Food and Cultural Festival from 5th February to 11th February and its participation in the recent Outbound Travel Mart (OTM) 2024 from 8th February to 10th February, both held in Mumbai. From 11th February to 19th February, Tourism Malaysia has just concluded a roadshow campaign across four main cities in India, namely Bengaluru, Chennai, Kolkata and Ahmedabad.

“Apart from promoting lifestyle segments, Tourism Malaysia is also leveraging the niche product segment which could be a big platform for Malaysia, especially as a preferred wedding destination from the Indian market. Additionally, we are keen to promote Malaysia as a destination of choice for film-induced tourism. A lot of incentives are being provided should one come to do their filming in Malaysia,” said Muhammad Akmal Hafiz Abdul Aziz.

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Further he added, “We are extremely thankful to Hyatt Regency, New Delhi for making this possible. The Malaysian Chefs from Kuala Lumpur have come all the way to New Delhi to showcase the flavors of Malaysia that reflect the strong, spicy, aromatic nature of Malaysia cuisine and bring forward the different cultures to this market.”

India is a significant priority market for Malaysia, with strong economic ties and cultural connections. India is Malaysias fifth largest source of tourists. Malaysia recorded 17.8 million tourist arrivals between January and November 2023 with 587,703 from India. In terms of air accessibility, 181 flights with 33,851 seats are offered weekly between India and Malaysia through Malaysia Airlines, Batik Air, AirAsia, and IndiGo.

In the meantime, Tourism Malaysia will seize the opportunity to encourage more Indian tourists to visit Malaysia by leveraging the announcement of the visa-free policy for Indian tourists to Malaysia until 31 December 2024. Additionally, it serves as a platform to promote Visit Malaysia 2026 through publicity coverage throughout the programme.

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About Tourism Malaysia

Malaysia Tourism Promotion Board, also known as Tourism Malaysia, is an agency under the Ministry of Tourism, Arts & Culture Malaysia. It focuses on the specific task of promoting Malaysia as a preferred tourism destination. Since its inception, it has emerged as a major player in the international tourism scene.

The next Visit Malaysia Year, set to take place in 2026, will commemorate the sustainability of the nations tourism industry, which is also in line with the United Nations Sustainable Development Goals (UNSDG).

Furthermore, Tourism Malaysia actively endorses the Indonesia-Malaysia-Thailand Growth Triangle (IMT-GT), working towards the realisation of the IMT-GT Visiting Year 2023-2025, with the shared aim of promoting the region as a unified tourism destination.

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For more information, visit Tourism Malaysia’s social media accounts on Facebook, Instagram, Twitter, YouTube, and TikTok.

Disclaimer: The PR articles featured on this website are sourced directly from NewsVoir feeds. We do not endorse the content, accuracy, or views expressed in these articles. Readers are advised to verify information independently and consider the source’s credibility before forming opinions or making decisions based on the content.

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Asian Paints' ColourNext Launches the Colour of the Year, Terra, and its Forecast Stories-Soil, Into the Deep, Indofuturism and Goblin Mode

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Asian Paints' ColourNext Launches the Colour of the Year, Terra, and its Forecast Stories-Soil, Into the Deep, Indofuturism and Goblin Mode

Every year, Asian Paints‘ ColourNext Colour and Material Intelligence forecast-the only initiative of its kind in the subcontinent-develops a colour, material, finishes and textures forecast and announces Colour of the Year. This forecast is inspired by the cultural and social influences of the year and represents the Zeitgeist of its time.

Asian Paints announces Terra as the Asian Paints Colour of the Year for 2024

The Colour of the Year for 2024 is Terra, which has been chosen for its rich primal tones that bear a strong sense of grounding and belonging. Its nostalgic, ruddy hues weave a story of finding solace within chaos. The four accompanying forecast design directions for 2024 are Soil, Into the Deep, Indo Futurism and Goblin Mode.

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Samsara unveiled as the Asian Paints Wallpaper of the Year for 2024

Speaking about ColourNext 2024, Mr. Amit Syngle, Managing Director and CEO, of Asian Paints Ltd. commented, “As we mark the 21st year of Asian Paints ColourNext, it remains a driving force in shaping the design and decor industry adding to the colour and material intelligence in a strong way. Each carefully curated trend not only tells stories, but also serves to inspire and influence the industry towards ideas based on socio economic changes and the design evolution around us. In 2024, with Terra as our Colour of the Year, we delve even deeper into the realm of authenticity and innovation. It’s more than just a shade, its a journey back to our roots, to our essence. Alongside this, we present four captivating trends-Soil, Into the Deep, Indo Futurism, and Goblin Mode-each narrating a unique story of rediscovery and originality. Through every trend, our goal is to spark creativity, foster connections, and evoke a sense of belonging. This years color and trend palette is, at its core, a celebration of individuality and introspection. ColourNext 2024 continues its legacy, inspiring creativity and setting the tone for a vibrant and dynamic design journey.”

For over two decades, the Asian Paints’ ColourNext forecast process has mapped consumer behaviour, consumption patterns, socio-cultural sentiments and lifestyle shifts. Working across several institutions, and with prominent figures and professionals in the industry, the team holds competitions, interviews and workshops which culminate into the colour forecast. This has evolved into the subcontinent’s most-awaited and one-of-its-kind intelligence in colour and material. The entire forecast is backed by the science of research tools and colour psychology and is put together based on comprehensive research by the country’s prominent tastemakers from the fields of architecture, art, interiors, fashion, sociology, media and FMCG. Each year, ColourNext grows its influence and manifestation, immensely contributing to and shaping the world of colour and design.

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Terra emerges as the Colour of the Year amidst a growing desire for familiarity, comfort and emotional grounding in these ever-changing times. Resonating within our deepest memories, it takes us on a journey back to the truest versions of ourselves. It echoes the warmth of a homecoming, where familiarity grounds us in a sanctuary of emotional stability. In a world that often feels disconnected, Terra is the thread that stitches us back to the fabric of our being, a colour that quietly whispers the language of belonging.

Each of the accompanying forecast stories spell a narrative that connects with individuals differently.

Soil is a pathway to innovative design. Unassumingly seen as the earth beneath our feet once upon a time, it has evolved into a refined material that fuels curiosity and design experimentation. It stands as a testament to the exploration of materiality, where the granularity of soil has been reshaped into pioneering forms. Moving beyond its raw, handcrafted origins, soil has been transformed through human ingenuity into avant-garde structures with bold contemporary aesthetics. This evolution highlights soil as a versatile material, where it now takes on diverse, dynamic shapes, showcasing its adaptability. Blending meticulous craftsmanship with a futuristic vision, soil bridges its earthy origins with cutting-edge design, marking a pathway for rediscovery and innovation.

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Into the Deep embraces the fantastical depths of oceanic marvels. The underwater realm, with its biomorphic forms and contrasting interplay of light, invokes both reflection and awe. Its delicate beauty-fragile and vulnerable to human intrusion-inspires mindful designs to reflect the ocean’s integral role in the planet’s ecosystem. Encouraging a design philosophy that mirrors the ocean’s dynamic yet delicate nature, we’re guided towards creating spaces and objects that resonate with the deep, serene essence of the marine world.

Indofuturism spells a retro-futuristic cultural tapestry of the country. The confluence of India’s rich cultural heritage and the fantastical realm of science fiction has shaped a vibrant visual language. This retro-futuristic aesthetic boldly marries the iconic elements of a nostalgic past with a technology-infused narrative. It is a celebration of our heritage forgoing external interpretations while embracing original pop-cultural contributions, and positioning India firmly on the world stage.

Goblin Mode is a joyful surrender to one’s authentic self. In response to an intense productivity culture and the endless chase for perfection, a new mindset is emerging. With a focus on detachment and restorative disengagement, this is a conscious step back from the ceaseless drive to project an impeccable image in every aspect of life. Representing liberation from the anxieties fuelled by social media and unrealistic societal standards, this approach inspires spaces that are sanctuaries of calm and authenticity.

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The Wallpaper of the Year, Samsara is a mysterious and intense composure of textural terrain-like layered lines. With pigments obtained from mud, tea leaf and natural dyes, and crushed with gouache wash and metallic gold leaf, it echoes the profound and overflowing beauty of soil.

For Sabyasachi X Nilaya

About the range

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The Paris-Calcutta collection takes inspiration from the city that has been Sabya’s eternal Muse – Calcutta, often called the Paris of the East. Like Paris, Calcutta celebrates a world of poets and revolutionaries, artists and rebels who embody the spirit of freedom and imagination. Unapologetically glamorous and unequivocally maximalist. With over 30 wallpapers and 120+ fabrics spanning four separate books, the collection ranges from large scale damasks to reinterpreted kilims and paisleys that embody Sabya’s unique take on the souks and exotic marketplaces of North Africa and Persia.

Sharing more insights about the collection Sabyasachi said, “Paris-Calcutta is a tale of two cities, both exuberant in spirit and abundant with art, thought, charm and glamour. One is the city that has consumed my imagination, the other is my home and eternal muse. From the Left Bank to the bylanes of Chowringhee, packed with poets, rebels and sophisticates. With hand painted motifs created by The Sabyasachi Art Foundation, this collection of wallpapers and fabrics co-created with Asian Paints brings together the sophisticated artistry and cultural decadence of these two cities.

Speaking about the collection, Mr. Amit Syngle, Managing Director and CEO, of Asian Paints Ltd. said, “I am really excited to present our fourth collection with the design genius Sabyasachi Mukherjee. Our association over the last ten years has been nothing short of magnificent and as India’s best-known designer, Sabyasachi really exceeds our expectations in terms of what he’s able to create, sublime eclecticism, an original eye and design instinct which is a class by itself. It is a great privilege for us to constantly collaborate to bring the finest offerings in wallcoverings and in furnishings to our discerning customers, both in India and across the world. With each collection, the offerings from Sabyasachi and Nilaya get more nuanced and more special. Over the last few years, we have looked at giving Sabya’s creations a certain depth through varied techniques, so we retain the rich and layered look of the master craftsman and bring out the exquisite beauty of his designs. We’re using substrates that are first of its kind in the business and are very excited to put Sabyasachi’s designs on them. All in all, I think PARIS TO CALCUTTA is an incredible collection which transports us to a world of beguiling beauty, luxury and splendour -revived through a masterful contemporary eye. We are very proud to showcase as Sabyasachi for Nilaya, Asian Paints.”

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About Asian Paints Limited

Since its foundation in 1942, Asian Paints has come a long way to become India’s leading and Asia’s second largest paint company, with a consolidated turnover of Rs. 34,489 crores (Rs. 345 billion). Asian Paints operates in 15 countries and has 27 paint manufacturing facilities in the world, servicing consumers in over 60 countries. Asian Paints has always been a leader in the paint industry, innovating and introducing new concepts in India like Colour Ideas, Safe Painting Service, Colour Next and Asian Paints Beautiful Homes Stores. Asian Paints manufactures a wide range of paints for Decorative and Industrial use for interior and exterior walls. Their portfolio also includes SmartCare range for waterproofing, WoodTech products for wood finishes and Adhesives range for all surfaces. The company is also present in the “Home Improvement and Decor segment” and offers bath and kitchen products. The company also introduced lightings, furnishings, and furniture in its portfolio and offers a range of safe and supervised painting and interior design services.

Disclaimer: The PR articles featured on this website are sourced directly from NewsVoir feeds. We do not endorse the content, accuracy, or views expressed in these articles. Readers are advised to verify information independently and consider the source’s credibility before forming opinions or making decisions based on the content.

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