Today, the business culture emphasizes a lot on storytelling, but why is that so? How can a great story grow your business? I mean, you know your product is good, and it’s going to change the world, so what good to spend “wasting” your time trying to create a whole story about it?
What is it about storytelling that can severely change the way you do business? I believe that in order to understand this, we should make an effort to go back in time, back when we were kids.
Now, let’s try to remember and imagine our young self in our mind when we heard a beautifully told story. I bet we were utterly amazed, and all our attention was absorbed in that story, and in the end, we wanted to be exactly like the main character because of how impressed we were.
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Stories have a tremendous emotional impact, and they don’t work just on kids, they work on adults too. Otherwise, why would movies be so appreciated? But the question remains: how a great story can grow your business? Stick with us as we’re about to present what storytelling really is to your business.
Feelings Create Loyalty
Put it in simple words, stories are based on pure, powerful feelings. A great story is aiming to touch your heart and make you feel a particular emotion through every detail: choice of words, tonality, gestures, and so on.
Imagine you’re selling a new phone on today’s marketing, which has just one unique and good feature. People are very accustomed to your product, and they’re not sure they need your new feature. How do you deal with this? How do you sell your product and make them loyal customers of other companies be loyal to you instead?
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The key is storytelling. According to some reports of essay writing UK, one good story can do all the hard work for you if appropriately exposed. You will create a fantastic story that will show the revolutionary vision of the company, which is there to fulfill the needs of their customers and make their life easier.
Your new feature is not just something new. You will tell them through a story how much a tiny feature can change the way they live their lives and how your new technology will change the way we live our lives in the future.
If you succeed in doing so, people will resonate with your vision, and you’ll gain their trust because you were able to fulfill a need that did not know they had – and that’s how stories create loyalty.
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People Make Decision Based on What They Believe In
Ask yourself – would you buy something if you don’t believe you need it or that it doesn’t bring value in your life? I bet you won’t. Most of our purchases are made based on what we believe.
I saw an ad on TV, and now I believe that a particular product will improve the quality of my life so now I’m saving up to buy it. But how can an ad make someone believe that what appears to be a simple object is actually what you need to live a better life?
Through a good story. In a story, you get to present the people how their life would be, if only they had your product. If people don’t know much about your product and how much it can do for them, they will never believe they need it, so most probably, they won’t purchase it.
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Humanizing Increases Profit
In storytelling, objects are no longer objects. Phones are not just smart technology; they are your best friend and your valet what will ask all your commands. Clothes are no longer just pieces of material, but what will make you feel a confident and powerful man.
Things are no longer simple. According to proofreading services from Bestessay.com, storytelling is so good because it focuses on being emphatic with your product, and it speaks of it as if it was alive. So, we are no longer buying objects, we buy feelings and experiences, and people value these two things the most.
Therefore, when you offer someone more than an object, a whole experience, people will desire what you offer even more. So, naturally, your profit will increase more than you can imagine –take a close look at some successful companies, and you’ll see I’m right.
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Better Marketing
Storytelling is all about how you market your product or service. You’ll no longer sell your product, but your story. When you sell a story, you show the people how simple and cheap it is actually to have a life as in your story.
And to sell a story is actually easier than selling a product because today there are so many toots you can use, and social media does almost all the job for you. So, if you want better marketing, on your Instagram page, don’t focus on your product, but on the story of your company and your product – don’t promote, offer the experience of doing business with you.
It Attracts Employees and Collaborators Who Resonate With Your Cause
Storytelling even influences your business (in a very good way) on levels that you probably didn’t imagine. When an expert notices what you accomplished through your story and how you believe in your vision, he will love to work with such a great mind and achieve even greater things together.
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Even simple workers will rather work for someone with so much passion for his work than someone who just does it for the money. People enjoy working for people who aren’t superficial. And if you present in your story the exact feeling of working in your company, many employees will be attracted because we all want to feel good in the workplace.
Conclusion
We are emotional beings; either we like it or not. Many of us are easily impressed, and day by day, we make a lot of emotion-based decisions. A smart guy realized how powerful emotions can be and asked himself how to use this on his behalf to sell his product.
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People like stories, people like to believe that something is really good and their life would be better if only they had that product or service. Even more, through stories, people can relate to their life experience, and that’s all you want to prove – people need your product.
If you present a struggle most people have in a wonderful story and then show your product that will solve it fast and easy, many people will buy it. People need to know exactly how it would feel to have your product to really buy it, and that’s precisely what storytelling provides.
Tiffany Harper is a professional freelance writer, who sometimes works as a subject matter expert with the blogs and social media posts for an assignment help online at Essay Help. She is currently authoring a book on the role of AI and VR in writing and plans to release it in Feb next year. Please do not hesitate to contact her on twitter.
A 46-year-old German man, Cagdas Halicilar, is currently the talk of the town as he has emerged on the internet as Jeff Bezos’ lookalike.
Thus, Cagdas Halicilar has transformed his profession into a professional Jeff Bezos doppleganger from an electrician.
The 46-year-old reveals that now he lives an opulent lifestyle as an entrepreneur.
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Cagdas Halicilar was often told by his family and friends that his looks were similar to those of a billionaire. However, only when he saw Jeff Bezos’ picture, did he understand what people around him meant.
The New York Post reported that Halicilar dreamed of becoming a successful business executive. With him founding CB Transporte, a transport company, he lived his dream.
After accepting his resemblance to Jeff Bezos, Cagdas Halicilar enrolled himself at a doppelgänger agency.
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Cagdas Halicilar Gained Popularity by Being Jeff Bezos’ Lookalike
Most of the time, he dressed up in casual attire which made him look more like a billionaire, as Jeff Bezos also dressed up casually.
Halicilar added, “It doesn’t matter whether I’m wearing a suit or wearing jeans and a polo shirt.”
He added how it requires a bit of effort to maintain his appearance like a billionaire. He shaves his head and applies Nivea cream regularly. The German doppleganger added that he has been doing the same for more than ten years now.
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The 46-year-old has gained a lot of popularity and recognition over the years for his work as Jeff Bezos’s doppelgänger. His spouse complained that people often stopped him and asked for selfies on the street.
In the “King of Stonks,” the German Netflix miniseries, he also had a guest spot.
When in Seattle once, Cagdas Halicilar strolled through the Amazon campus. Surprisingly, Amazon employees thought that he was Jeff Bezos, reported TimesNow.
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He said,
“All the Amazon employees came to me, wanted selfies and thanked me for being proud to work at Amazon.”
Furthermore, he added,
“My wish is to drink a whiskey with Jeff Bezos on his yacht. He is just as much of a yacht fanatic as I am.”
A North Texas movie-goer has filed a lawsuit over Plano-based Cinemark drink sizes.
The lawsuit alleges that the movie theater chain fleeced its customers by shorting beverages sold in the chain’s canteens.
The chain loudly advertised that the 24-ounce container is a better deal, claiming consumers will get more for less price, while the reality is that Cinemark swindles customers by shortchanging them on sales for the 24-ounce beverage cup.
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Cinemark Accused of Shortchanging Customers on Beverage Sales
The proposed class action lawsuit has been filed in a Texas federal court and it indicts the movie.
The lawsuit further details how consumers got only 22 ounces of liquid, which is the maximum that can be filled in Cinemark’s 24-ounce cups.
It is alleged that the deception was part of a deliberate packaging and pricing practice.
Theaters pay almost 50% of the revenue generated by ticket sales to the studios but keep all the profits generated by the sales of food and beverage.
Increased competition has pushed the chain to offer concessions and bonuses, and this helped Cinemark in 2023 to record its highest concession sales of all time.
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However, the lawsuit alleges that Cinemark dupes its customers by shortchanging them on sales for the 24-ounce beverage cup instead of the 20-ounce beverage cup.
The reality is that consumers pay less for a 20-ounce cup, which is also a better deal than buying a 24-ounce beverage cup.
The complaint stated,
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“The size of the container in relation to the actual volume of the product contained in it was intended to mislead the consumer into believing the consumer was getting more of the product than what was in the container by a twelfth.”
The lawsuit was brought by Texas resident Shane Waldrop, who purchased a 24-ounce beverage cup in February which cost him $8.80 before tax.
However, on closer look, he realized that the cup was not large enough to hold 24 ounces. This was confirmed later when Shane took the cup home and found that it could contain only 22 ounces of liquid.
Thus, the consumer was duped 2 ounces for every cup he bought.
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The lawsuit charged the movie theater chain with neglectful falsification, deception, unjust profiteering, and a violation of Texas’ Deceptive Trade Practices Act and asked for a court order to halt such practices.
Waldrop is seeking compensatory damages and also demanded a jury trial over the claims.
It is Mukesh Ambani’s 67th birthday, and today we will try to get to know about the incredible journey of this man who, with sheer determination and grit, has created one of the biggest conglomerates in the world.
Reliance Industries, which passed into his hands in the 2000s, grew at a pace which was phenomenal.
Born on April 19 to Dhirubhai Ambani and Kokilaben in Aden, Yemen, where his father was based before moving back to India.
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Reliance Industries was already a big company, but its growth after Mukesh Ambani took on the reins was phenomenal.
With astute business acumen and strategic vision, Ambani has propelled Reliance Industries to dizzying heights, making it one of India’s most powerful empires.
It was under his stewardship that Reliance Industries diversified from being a petroleum company to enter other fields like Telecommunication and the Aerospace industry.
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The 5G revolution, which has swept the country, is largely due to the efforts of Mukesh Ambani and his company Jio. Jio offered high-speed and cheap internet services to the farthest corners of the company, and this helped it to capture a major chunk of the telecommunication sector. Today the nation’s population is using internet data in an unprecedented way.
Another diversification move was the entry of Reliance Industries into retail, energy, petrochemicals, and media. Reliance also acquired and invested in Future Group’s retail assets, as well as the creation of JioMart, an e-commerce venture.
Reliance also entered into a partnership with the Indian media company Viacom18 and the American entertainment giant Disney to create a joint venture, valued at $8.5 billion. The venture also gave exclusive rights to Reliance to distribute Disney productions in India.
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It is his futuristic vision which catalyzed Reliance Industries to invest heavily in the renewable energy sector. The company has built solar and wind energy farms and is contributing in a big way to help India achieve its renewable energy targets while lowering carbon emissions and environmental impact.
Again, it is his futuristic views which made him create the Jio Institute, which is a truly world-class educational institution dedicated to cutting-edge research and technical improvement. The stated motto of the institute is to help develop future leaders and innovators who will help the country grow to become a developed nation in the coming decades.
The phenomenal growth and success of Reliance Industry can be attributed to Mukesh’s keen sense to anticipate market trends, evolve as per changing consumer preferences, seize emerging possibilities, and produce products and services of the highest quality.
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As of April 19, 2024, according to Forbes, Mukesh Ambani’s net worth is to the tune of $115.8 billion, and he is ranked one of the top 10 wealthiest people in the world on Forbes magazine’s annual list of billionaires in 2021, 2022, and 2023.
