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Suzuki registers trademarks for Escudo and Torqnado in India

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Suzuki trademarks Escudo and Torqnado names in India

Maruti Suzuki plans to introduce eight new models in India across various engine options. The parent company, Suzuki Motor Corporation, has filed trademarks for Escudo and Torqnado names, which could be used for upcoming offerings. Escudo is already used for Vitara SUV in Japan.

Automakers often trademark names for future use, though not all may materialize into products. Maruti Suzuki has a lineup of new launches, starting with the next-gen Swift and Dzire. The company will also launch the production version of the eVX electric SUV concept by 2025, marking its entry into the EV space.

In a strategic move, carmakers secure copyright by trademarking names. For instance, Ford couldn’t use the Everest name in India for its full-size SUV as Maruti Suzuki held the rights. Maruti Suzuki’s upcoming models include a three-row Grand Vitara version, electric MPV, entry-level electric hatchback, micro SUV, and new three-row compact SUV.

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The newly approved Escudo and Torqnado names could potentially be used for any of these models. Stay tuned for the latest updates on Maruti Suzuki’s exciting new launches.

Passionate news enthusiast with a flair for words. Our Editorial Team author brings you the latest updates, in-depth analysis, and engaging stories. Stay informed with their well-researched articles.

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A comprehensive guide to Electronic Stability Control (ESC): All you need to know

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Electronic Stability Control or ESC: Everything you need to know about it

Modern vehicles are equipped with various safety features, including Electronic Stability Control (ESC), which helps drivers maintain control in critical situations. ESC uses automatic braking to keep the vehicle on course, preventing loss of control due to slipping wheels.

ESC, also known as Vehicle Stability Control (VSC) or Electronic Stability Program (ESP), assists drivers during hard turns or steep manoeuvres by adjusting the brakes and engine throttle. This technology doesn’t prevent rollovers but helps keep the vehicle stable by ensuring the tires stay on the road.

The ESC system activates when the vehicle’s ignition is turned on and works in the background by monitoring steering wheel activity and wheel speed sensors. If a loss of control is detected, ESC automatically adjusts oversteer and understeer, applying brakes to individual wheels to bring the vehicle back on track.

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Advantages of ESC include preventing vehicle skidding in slippery conditions, providing support in tricky driving situations, enhancing safety, comfort, and agility, and helping drivers maintain control of their vehicles. This technology significantly reduces the risk of rollovers and improves overall driving safety.

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Bookings open for the Ducati Panigale V2 with sleek new black livery

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Ducati Panigale V2 gets new black livery, bookings open

Ducati India has unveiled a new black-on-black livery for the Panigale V2 motorcycle, with bookings now open. The price will be announced later this month, while the current Ducati Red variant is priced at ₹20.68 lakh ex-showroom.

The Ducati Panigale V2 retains the same 955 cc, L-twin Superquadro engine, producing 152 bhp of power and 104 Nm of torque. It features a 6-speed gearbox with Ducati Quick Shift and a slipper clutch for smooth gear transitions.

Equipped with a monocoque aluminum frame and single-sided swingarm, the Panigale V2 boasts Fully adjustable Showa BPF forks at the front and a Sachs unit at the rear. It rolls on 17-inch alloy wheels with Pirelli Diablo Rosso Corsa II tires and sports twin 320 mm semi-floating discs with Brembo Monobloc M4.32 calipers.

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The motorcycle comes with a 4.3-inch TFT color screen displaying essential information and safety features like Riding Modes, Bosch Cornering ABS EVO, and Ducati Traction Control (DTC) EVO 2. Optional add-ons include Full LED lighting, Ducati Data Analyser+ (DDA+), and anti-theft features for added convenience.

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Aprilia India introduces actor John Abraham as its latest brand ambassador

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Aprilia India announces actor John Abraham as its new brand ambassador

Aprilia India has announced actor John Abraham as its new brand ambassador as it launched the 2024 range of superbikes in the country. Abraham, a motorcycle enthusiast, will represent the brand known for its high-performance bikes like the Aprilia RSV4 Factory.

The 2024 RSV4, RS660, Tuono 660, and Tuareg 660 ADV have been introduced in India as Completely Built Units (CBU) and will be available exclusively through Aprilia’s Motoplex dealerships nationwide. With plans to expand to 10 dealerships, Aprilia aims to cater to the growing demand for premium motorcycles in the Indian market.

John Abraham expressed his excitement about joining Aprilia, stating, “I am thrilled to be associated with Aprilia as their brand ambassador. I personally connect with the Aprilia brand, which embodies passion, performance, and style.” His alignment with Aprilia’s racing heritage and legacy makes him the perfect fit for the brand’s image.

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Diego Graffi, Chairman and MD of Piaggio Vehicles, welcomed John Abraham to the Aprilia family, emphasizing how the actor’s passion for performance and adventure mirrors the spirit of the brand. The partnership is expected to enhance Aprilia’s visibility in India and appeal to riders seeking thrilling yet stylish motorcycles.

Apoorva Saigal, Head of Corporate Communication and Marketing at Aprilia, highlighted the significance of having John Abraham on board as the brand ambassador. The collaboration aims to reach a wider audience of passionate riders and create campaigns that celebrate the exhilarating experience of riding an Aprilia motorcycle.

Before joining Aprilia, John Abraham had a longstanding partnership with Yamaha India as its brand ambassador. Known for his love for motorcycles, the actor and producer’s association with Aprilia further solidifies his commitment to promoting high-performance bikes in the country’s market.

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