Telegram introduces new business features: ‘greeting messages’ and ‘quick replies’

New Delhi, March 15 (IANS) Instant messaging app Telegram has introduced new business features like greeting messages and quick replies to enhance communication between companies and customers. These features are now available for free to Premium users, allowing for effective use of cutting-edge communication tools.

The CEO and Founder of Telegram, Pavel Durov, stated, “Users can now convert their personal accounts into business accounts, adding location and opening hours, organising chats with colour labels, and using automatic greeting messages and shortcuts for quick replies.” With greeting messages, businesses can reach out to users initiating contact for the first time, offering automated responses with text formatting, media, and file sharing capabilities.

The ‘quick replies’ feature in Telegram Business enables users to send preset responses with a simple command, streamlining communication in any chat. Users can also convert their profiles into comprehensive business pages, providing essential details like location and business hours for increased visibility and accessibility.

Furthermore, businesses can benefit from setting up an ‘away message’ to ensure timely responses, even during periods of closure or vacation. This feature aims to enhance customer satisfaction by providing acknowledgment and relevant information, fostering a professional and reliable image for businesses.

The company plans to release more Telegram Business features in the coming month, offering additional tools to further streamline communication and enhance user experience.Telegram continues to innovate and provide businesses with the necessary tools to effectively interact with customers and improve overall communication efficiency.

–IANS
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