The Bollywood Scene: Cinemas Lure Audiences with Promotions, OTT Platforms Ramp Up Competition

In a shift from exclusivity to mammoth entertainment industry, the film trade becomes a smaller part. Content is the new focus, with OTT platforms being crucial for aspiring filmmakers. From radio to television to OTT platforms, the film industry has ushered in new competition.

Cinemas once considered other entertainment as opposition, but now face challenges from various sources. OTT platforms have become aggressive in acquiring new projects, including sequels of major hits. With big names on board, the shift towards OTT content is evident.

As cinema managements struggle to stay afloat, OTT platforms are thriving with well-known filmmakers creating content. The high admission rates of multiplexes have alienated the masses, leading to a decline in footfalls. Rationalizing admission rates could bring back audiences and boost box office collections.

From radio to television to OTT platforms, the film industry has evolved and faced new challenges. The shift towards OTT content and the struggle of cinema managements to adapt highlights the changing dynamics of the entertainment industry. Will cinemas be able to compete with the allure of OTT platforms?