Business

7 Tips to Improve Your Product Packaging Design

In this article, we’ll give you 7 tips and tricks that you can use to create the best packaging design ideas.

Published

3 years ago

February 8, 2021

7 Tips to Improve Your Product Packaging Design

Did you know that the grocery store Whole Foods carries as many as 55,000 products at a time on their shelves? That’s a lot of products, which means if you want your product to stand out from others, you need to invest in product packaging design.

But what makes a good product packaging design, anyway? And what can you do to ensure that your design helps you move more units?

In this article, we’ll give you 7 tips and tricks that you can use to create the best packaging design ideas. We’ll tell you which design elements to consider, what mistakes to avoid, and even how you can make your products more valuable to consumers with your design choices. 4 Ways to Market Your Ecommerce Store and Double Your Sales

1. Keep It Simple

When it comes to product packaging ideas, one of the biggest mistakes that people make has to do with trying to do too much with their designs. While it may seem like a good idea to go crazy with colors, fonts, and other design elements, there’s a good chance that strategy will backfire on you.

Our advice? Keep things simple, don’t try to do too much, and let your product do most of the heavy lifting. That way you don’t accidentally create a package design that is cluttered, tacky, or hard to read.

2. Offer Added Value With Packaging

Some of the best product packages in the world offer customers added value, and thus, stand out from other product packages in their niche.

A 12-pack of soda can be used to make storing, and even dispensing, soda in your refrigerator much easier. That not only offers added value but makes customers want to buy your products more.

So, if you can, try to find a way to offer added value with your packaging. Be creative, consider your customers’ needs, and don’t be afraid to invest a bit more money into your packaging to get the job done.

3. Be Authentic and Real

Another common mistake that you need to do your best to avoid has to do with authenticity. Some brands tend to go a little overboard with their messaging on their product packaging, and thus, come across as fake or phony to consumers.

Of course, all you need to do to avoid this issue is to be authentic and real with your branding. Tell your story, don’t be dishonest, and again, let your product do most of the talking.

4. Focus Heavily on Font

No matter what it is your selling, the first thing that people are going to do when they look at your product packaging is read it.

And sure, the colors that you choose, and the overall design of your packaging, is important. But that first look will be all about what your packaging says, which is why font choices are so important.

Pro tip: only use bold, easy-to-read fonts for your packaging designs. Don’t try to get too cute with your fonts, keep it simple and make sure that your packaging is legible, especially from a distance.

5. Invest in Durable Packaging

It’s important to remember that, before a consumer takes home your product, your product will experience quite the journey. For some products, that journey could include multiple shipping trips before it finally arrives on a store shelf.

Because of this, we recommend that you invest heavily in durable, long-lasting packaging. That way you can ensure that when your product finally makes it to a shelf, it still looks as good as new.

Quality packaging will also help better protect whatever it is you’re selling. Once again, that’s an added value for consumers, which means you can charge a bit extra to help cover those added costs for better, more durable packaging.

6. Think About Shelf Impact

If your product is like most, it will sit on a shelf next to other, similar products from other brands and manufacturers. That means that to stand out, you have to make sure that your packaging looks the best on a shelf surrounded by similar products.

A lot goes into making this happen. The good news is, everything that we’ve mentioned so far on this list will help you create a product packaging design that stands out positively.

If you’re concerned that your packaging won’t get the job done, consider investing in packaging design testing. That way you can get some valuable feedback before your product reaches shelves, allowing you to give yourself a chance to increase your product sales.

7. Study the Competition for Ideas

It goes without saying, but you never want to copy or steal ideas from your competition. With that being said, studying the competition for ideas, especially ideas on what not to do, is more than a good idea.

For example, if everyone in your niche is using bright, colorful package designs, going the other way might be a good idea. It’ll help you create a packaging design that stands out and is different from others that are on the shelf next to it, which of course is a good thing.

Need More Help With Product Packaging Design?

As you can see, a lot goes into creating the perfect product packaging design. For many, investing in the help of a professional designer, or even product testing, is needed to ensure that you get the best results.

That said, as long as you invest in quality design materials, and keep things simple with your design, you should be able to create something that consumers will react positively to.

Looking for more graphic design tips and tricks? Check back with our blog often for tons of useful information and ideas.

Business

David Beckham, Soccer Legend, Sues Hollywood Star Mark Wahlberg for Allegedly Defrauding Him of $16.4 Million

Published

13 hours ago

April 23, 2024

Manoj Nair

David Beckham, Soccer Legend, Sues Hollywood Star Mark Wahlberg for Allegedly Defrauding Him of $16.4 Million

Former deep friends and business associates, soccer legend David Beckham and Hollywood star Mark Wahlberg, are now crossing swords, with the former suing the latter over an £8.5 million ($16.4 million) dispute.

David Beckham Lawsuit Against Mark Wahlberg’s F45 Training Company

In his lawsuit, David Beckham alleges that Wahlberg’s F45 Training Company behaved fraudulently and misled during business transactions.

The lawsuit also names Wahlberg’s Mark Wahlberg Investment Group (MWIG), and F45’s founders, Adam Gilchrist and Rob Deutsch, as defendants.

The legal battle between Beckham’s firm, DB Ventures Ltd, and Wahlberg’s F45 Training began in 2022 and was later joined by Australian golf entrepreneur Greg Norman. However, the Judge directed the two parties to present their cases separately. Both Beckham and Norman alleged in their filings that Wahlberg misled them into becoming brand ambassadors. Beckham also claimed in the filing that he lost over £8.5 million because he did not receive the promised shares just before their value plummeted.

Beckham’s company, DB Ventures Ltd, had signed a deal with F45 Training, a company in which Wahlberg has a 36% stake and also serves as the chief brand officer. Beckham’s association with Mark began when he moved to California to play for the L.A. Galaxy and became F45’s Global Ambassador. Beckham, who has millions of social media followers, immensely benefited F45 through this association. However, Beckham never received the $10 million he was promised, and subsequently, the company’s shares tanked.

Wahlberg has refuted all the allegations as baseless and called for the lawsuit to be dismissed. He added that Beckham’s company is blaming everyone but not examining its own actions. Relations between Wahlberg and Beckham were very cordial, and the two were neighbors when the former English footballer moved to Los Angeles in 2007, residing in the same Beverly Hills location. Beckham also promoted F45 on social media, including Instagram, but the posts have since been deleted.

Beckham’s wife, Victoria Beckham, celebrated her 50th birthday on Saturday at a club called Oswald’s, along with her family, including her children Brooklyn, Romeo, Cruz, and Harper. The birthday party was also attended by her former Spice Girl bandmates Emma Bunton, Mel C, Mel B, and Geri Horner. The guest list also included Eva Longoria, Gordon Ramsay, and Tom Cruise.

Also Read: 4 Inspirational David Beckham Hairstyles That Every Fan Should Try At Least Once

Net Worth

Rizwan Sajan Net Worth 2024: How Much is the Indian Businessman Worth?

Published

1 day ago

April 22, 2024

Vishnu Chaudhary

Rizwan Sajan Net Worth 2024: How Much is the Indian Businessman Worth?

Who is Rizwan Sajan?

Rizwan Sajan is a distinguished Indian entrepreneur renowned for his founding role in The Danube Group, a leading building materials company based in Dubai. Despite humble beginnings, Sajan’s journey exemplifies resilience, determination, and the transformative power of entrepreneurship.

View this post on Instagram
A post shared by Rizwan Sajan (@rizwan.sajan)

Rizwan Sajan Career

Sajan’s career trajectory reflects a remarkable rise from modest origins to entrepreneurial success. Starting as a hardware store employee in Dubai during the early 1990s, he laid the groundwork for his future endeavors. His entrepreneurial spirit led him to establish The Danube Group in 1993, marking the beginning of his pioneering journey in the business world.

Rizwan Sajan Net Worth

As of 2024, Rizwan Sajan’s net worth stands at a staggering Rs 18,000+ crores. This substantial wealth places him among the elite echelons of business magnates globally, underscoring his exceptional achievements and contributions to the industry.

Rizwan Sajan Age

Born on August 8, 1963, Rizwan Sajan is currently 60 years old, symbolizing a lifetime of dedication, perseverance, and entrepreneurial prowess.

Rizwan Sajan Family: Wife and Children

Sajan cherishes a strong familial bond with his wife, Sameera Sajan, and their son, Adel Sajan, who is married to Dr. Sana Sajan. Their close-knit family dynamic underscores the importance of love, unity, and support in Sajan’s personal and professional life.

Rizwan Sajan Height and Weight

Specific details regarding Rizwan Sajan’s height and weight are not widely available, emphasizing the focus on his accomplishments rather than superficial attributes.

Also Read: Karl-Erivan Haub Net Worth 2024: How Much is the Former Managing Director of the Tengelmann Group Worth?

Net Worth

Karl-Erivan Haub Net Worth 2024: How Much is the Former Managing Director of the Tengelmann Group Worth?

Published

4 days ago

April 20, 2024

Vishnu Chaudhary

Karl-Erivan Haub Net Worth 2024: How Much is the British musician and bassist Worth?

Who is Karl-Erivan Haub?

Karl-Erivan Haub, a prominent figure in the German retail industry, was born into the influential Haub family on September 29, 1932, in Wiesbaden, Germany. He was the son of Erich Haub and Elizabeth Haub (née Schmitz-Scholl), belonging to the esteemed Mülheim family Schmitz-Scholl, renowned founders of the Tengelmann grocery chain.

View this post on Instagram
A post shared by Naija (@naija_pr)

Karl-Erivan Haub Career

Haub’s career trajectory was marked by his dedication to the Tengelmann Group, one of Germany’s largest retail entities. After completing internships in the United States and obtaining a degree in economics from the University of Hamburg, Haub joined the family business in 1963. He ascended to the position of managing director in 1969, steering the company’s strategic direction towards retail trade expansion. Notable milestones include the acquisition of The Great Atlantic & Pacific Tea Company in 1979, which cemented Tengelmann’s international presence.

Karl-Erivan Haub Net Worth

At the time of his passing in March 2018, Karl-Erivan Haub left behind a significant net worth of $6.4 billion. However, recent developments have sparked intrigue, with reports surfacing of his alleged reappearance in Moscow after being declared legally dead in 2021. The circumstances surrounding his net worth remain uncertain amidst this perplexing saga.

Karl-Erivan Haub Age

Born on September 29, 1932, Haub would have been 91 years old in 2024 if he had not been declared legally deceased in 2021.

Karl-Erivan Haub Family: Wife and Children

Haub was married to Helga Otto in 1958, and together they had three sons: Karl-Erivan, Georg, and Christian W.E. Haub. His dedication to family and philanthropy underscored his personal and professional endeavors, leaving a lasting legacy beyond the business realm.